du digital content strategy
TRANSCRIPT
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BrandingMeasurable Campaigns
73.9% of respondents to EVG’s survey noted that “Word of Mouth” was in the top five promotional influences on their final choice of which school to attend.
According to the latest census, 70% of the nearly 3 million recent high-school grads in the United States enrolled at a college or university after graduation. (2009)
A recent EVG survey found that 87.2% of 18-20 year old respondents said that they used Facebook as part of their college search
Top 5 characteristics students look for when researching online during college search
Academic reputation
Financial aid/ scholarship
Academic programs
Cost/tuition
Proximity to home
Summary: Your target is social.
Go engage your audience on social media
with real, valuable content that
tells the story of your school’s brand
Respondents cited the top four social media channels, in relation to the impact they had on their decision as
University run blogs
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Analyze
Research Strategize
Implement
VS.
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Analyze
Research Strategize
Implement
ContentStrategy
Who
What
Where
How
Why
When
Decipher Your Audience
Select the Credible Channel
Draft a Relevant Message
Know the Objective
Target the Best Location
Connect at the Right Time
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https://docs.google.com/forms/d/1kw7t_ocDrYUHcL5BU6Tfsd16mwR13TaGURnSPK2Ob2E/viewform
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Usability Testing: Template
Questionnaire
based
User experience
with the website
Performance
based
-Recorded videos
-Screen movements and
activities
-Task success
-Task completion time
-Number of clicks
https://www.surveymonkey.com/r/W67NNFG
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Analyze
Research Strategize
Implement
What are we doing now?
Strategic marketing on DU website VS Others
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Analyze
Research Strategize
Implement
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Recommendations for Facebook
Change profile picture and
cover photo
Allow students and Alums to
submit photos to be uploaded
on Dominican’s Page
Encourage students to tag
themselves
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Highlight Job
Placement
Publish Relevant Articles
Acknowledge success of students, graduates, and alumni
Highlight Key Networking Events
Use pictures that
spark a
conversation
Upload crisp
photos
Have a contest for
students to upload their
own flipchart
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