dub brand overview_2011
TRANSCRIPT
Welcome to the world of
2010 Brand Overview
Brand VisionDUB: The pop culture automotive icon for the customizer in us all.
What is DUB?
Media: The #1 Car Culture magazine in print, on the web, and on mobile devices.
Marketing & Promotions: We are one of the hottest agencies helping corporate America reach the youth and urban market.
Product Licensing & Brand Building: We have dozens of licensed goods through big box retail and are constantly developing new and exciting brands.
Events: We produce the largest automotive festival tour in the U.S. and activate within 200+ other events each year.
The term “DUB” is a street term for the number 20 or “double-dime”, popularized through hip-hop music and used to describe custom wheels over 20” in diameter. We’ve helped to extend the meaning of the word to describe an entire sub-culture of custom car enthusiasts.
Who we are:
2010: DUB’s 10th AnniversaryAn Amazing Year!
DUB + Monster Energy Debut the DUB Edition Monster Energy Drink.
DUB + Ford release the DUB Edition Ford Mustang V6 on sale in August 2010.
DUB + Ford Partnership has sprouted the debut of a special wide-body edition Mustang for hip-hop star Nelly.
DUB Edition Accessories Debut in over 5000 Auto Zone and Pep Boys stores.
DUB Car Show & Concert Tour with a record breaking turnout of over 308k attendees so far to the DUB Show Tour with 5 stops remaining.
DUB Partners with Tag Body Spray for a successful campaign bringing together Ludacris, Carmelo Anthony, and Rob Dydrek.
DUB’s celebrity car builds reach new heights with vehicles made for Victoria & David Beckham, Mariah Carey, Shaq, Tony Hawk, and Muhammad Ali.
DUB and it’s partners generated over 3 billion media impressions in 2009 - 2010!
The Product:2011 DUB EditionFord Mustang V6
Available at all Ford dealers nation-wide
starting August 2010
DUB+FORD
The Inspiration:DUB Customized2011 Wide-Body Ford Mustang for Nelly
Ford chose DUB to debut the car at the 2010 North American Int’l Auto Show
Ford announces an unprecedented partnership with DUB
DUB Edition Monster EnergyDUB + Monster Nation-wide Sweepstakes & Point Of Sale Promotions
DUB+MONSTER
DUB worked with Monster to develop a special flavor and packaging
tailored for the multi-cultural market.
Monster chooses DUB as their urban market partner
DUB SHOWTOUR
Scenes from the 2010 DUB Show Tour: Anaheim, CA : Over 28,000 Attendees (18-34 Hispanic & Multicultural)
12 City U.S. TourTotal attendance for the 2007 - 2009 Tour: 600,000+Total attendance for 2010 so far: 308,000
In 2009: DUB + Tag Body Spray integration with Ludacris, Carmello Anthony, and Rob Dydrek
In 2010: Muhammad AliCover & Car Integration
In 2009: Custom vehicles for David Beckham
CELEBRITIESIn 2010: Custom Porschefor Mariah Carey
DUB has customized over 250+ vehicles for A-list celebrities since 2000
QUICKFACTS
DUB has built great relationships with: key radio stations, Dj's, athletes, musicians, actors, and A-list celebrities, which naturally endorse and promote our products.
DUB builds and customizes celebrity and corporate promotional vehicles in-house.
We have more than 50 licensed products currently in the marketplace.
The DUB edition video game, Midnight Club 3: DUB Edition, sold more than 8 million units.
One of the only brands to be licensed by Chrysler and Dodge to do limited production branded vehicles (DUB Edition).
GM license for car accessories.
DUB + Pepsi: DUB Edition logo on 1.4 billion bottles of Pepsi as a part of the Free Ride Sweepstakes (Second largest sweeps in Pepsi history!)
- DUB Audio (sold in Walmart & other retailers)- DUB City Die-cast Toys!(sold in Walmart & other retailers)- DUB Edition Chrysler 300 Vehicles- DUB Edition Dodge Charger Vehicles - DUB Edition Automotive Accessories- DUB Edition Auto Accessories (AutoZone & Pep Boys)- Midnight Club: DUB Edition Video Game by Rockstar Games license: 8 million+ units sold- TIS Die-cast Toys!(sold in Walmart)- TIS Audio!(sold in Walmart)- TIS Automotive Wheels & Accessories- Dropstars Die-cast Toys!(sold in Walmart & other retailers)- Dropstars Automotive Wheels- D20 Luxury Wheel and Accessories Collection (GM license)- DUB Edition Monster Energy Drink (Worldwide distribution)
LICENSED PRODUCTS
DUB City Toys 2001 - 2010
NewDUB ToyPropertiesfor 2011+
SOCIALMEDIA & VIDEO
Over 100k Friends & Followers across all major social media networks
Over 8 million combined views to our videos since 2008youtube.com/dub
WEBPROPERTIES
Over 2 Million views across our websites per monthdubpages.com: social network | dubdaily.com: news blog | dubmag.net: magazine site | dubshowtour.com: tour site
HOW WESTAY HOT
Music Video, TV, Film product integrationCelebrities endorse our products and brand in a natural way. DUB branding on hot cars placed in the highest profile music videos, athlete endorsements, and lifestyle TV show appearances is how we communicate our relevancy.
On site at over 200+ Events each yearOne of the most effective ways to reach our consumer is at the events they attend. Whether it’s our own Tour, or other high profile events such as the X-Games, SuperBowl, NBA All-Star Week, Retail, Military bases, and more - we make an effort to be everywhere so our brand stays top of mind.
Control of our own media channel, and cooperation with othersWe publish our own print magazine, film our own videos, and publish our content in all forms of digital media. But it doesn’t stop there, we distribute our content through other key sources in order to reach outside of our sphere of influence.
David Beckham wearing DUB cap
Bernard Hopkinswearing DUB Tee
DUB @ X Games Ciara + Ludacris Video
DUBTV
Multiple shows on different networks. Featuring celebrity ride-alongs, custom car builds, and car culture news.
CORPORATE PARTNERS
Over the past 10 years, we’ve worked with some of the largest companies in the U.S.. Helping them communicate with a hard to reach consumer.
CHARITABLE PARTNERS
BIG BROTHERS AND BIG SISTERS OF AMERICA
TONY HAWK FOUNDATION
MAGIC JOHNSON FOUNDATION
CHILDREN’S MIRACLE NETWORK
INNER CITY GAMES
MAKE-A-WISH FOUNDATION
WOMEN OF WATTS
TAVIS SMILEY FOUNDATION
SURFRIDER FOUNDATION
CAPUCHIN SOUP KITCHEN
We are just as passionate about building and maintaining new business relationships as we are about helping those around us who need it most.
... and much more to come!
Tel 626.336.3821 | President: [email protected] | VP Marketing: [email protected] | dubmag.net