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DUBAI HOTEL INVESTMENT REPORT PUBLISHED BY THE FIRST GROUP www.thefirstgroup.com

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Page 1: DUBAI HOTEL INVESTMENT REPORT - INVEST IN DUBAI · DUBAI HOTEL INVESTMENT REPORT PUBLISHED BY THE FIRST GROUP . INVESTING IN DUBAI 2 3. Dubai Marina Before & After WHY DUBAI? THE

DUBAI HOTEL INVESTMENTREPORT

PUBLISHED BY THE FIRST GROUP

www.thefirstgroup.com

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INVESTING INDUBAI

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Dubai Marina Before & After

WHY DUBAI?

THE REMARKABLE STORY OF DUBAI’S DEVELOPMENT IS ONE OF TRIUMPH AGAINST THE ODDS.

A sleepy fishing village just 50 years ago, Dubai now ranks among the world’s top five fastest growing cities, a desert oasis home to 2.5 million residents, with this figure rising at an average rate of 5% per annum (p.a).

It is home to the world’s busiest international airport, the Middle East’s biggest cargo port, the world’s tallest building, and the region’s main financial hub. It is also rapidly gaining a reputation as one of the world’s most popular tourist destinations.

It boasts the region’s best and most modern infrastructure, from roads and transport to communications networks, a booming real estate and

employment market, and one of the world’s highest standards of living.

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A GREAT STORY

Dubai Media City

Emirates Towers & Dubai International Financial Centre

DUBAI HAS EARNED A FORMIDABLE REPUTATION AS THE TOP REGIONAL HUB FOR MANY OF THE WORLD’S BIGGEST COMPANIES.

Dubai has earned a formidable reputation as the top regional hub for many of the world’s biggest companies. The emirate’s proliferation of free trade zones has made it a magnet for organisations looking to gain a commercial foothold in the UAE, Gulf and across the Middle East.

These free trade zones offer a vast range of benefits, including 100% company ownership, locally tax-free income, a liberalised trading environment, no restrictions on repatriation of profits, and most importantly, a safe and stable location for accessing local and regional markets.

Dubai has long served as a trading gateway to the Middle East and Africa. Up to 60 percent of all imports to the Gulf and the Middle East are routed through Jebel Ali Port, one of the world’s biggest man-made deep-water docks.

With the addition of Dubai World Central, the massive logistics and trading hub that will be co-located with Al Maktoum International Airport, Dubai will further cement its reputation as the region’s – and one of the world’s – most important trading hubs.

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WHY DUBAI?Burj Al Arab

Palm Jumeirah

PRIOR TO 2002, ONLY UAE NATIONALS COULD PURCHASE PROPERTY IN DUBAI. HOWEVER, IN THAT YEAR, A ROYAL DECREE WAS ISSUED ALLOWING NON-NATIONALS TO PURCHASE PROPERTY IN THE EMIRATE.

In 2006, the market took a monumental step forward when the government introduced a new law allowing foreign freehold property ownership in designated areas.

The new law radically transformed Dubai’s real estate market and the emirate’s economy. An unprecedented phase of property construction reshaped the city’s skyline, with new developments being planned or completed on a monthly basis.

With the exception of a brief slowdown coinciding with the global financial crisis of 2008, Dubai’s property market has gone from strength to strength and remains one of the most popular destinations for property investors in the Middle East.

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Downtown Dubai

Dubai’s property market has grown strongly in recent years. Rising confidence in the sector is owed primarily to new regulations introduced and strictly enforced by the Dubai Real Estate Regulatory Agency (RERA) in the wake of the 2008 downturn.

Renewed confidence has led to a new era of property development on a scale that rivals the pre-crisis years.

Looking forward, the emirate’s real estate sector is entering a new stage of maturity, with a world-standard regulatory regime governing development that ensures investors can approach the market with confidence in its

long-term potential.

DUBAI’S ENDURING POPULARITY AS AN INTERNATIONAL TOURISM DESTINATION HAS SEEN THE EMIRATE’S PROPERTY INVESTMENT MARKET GO FROM STRENGTH TO STRENGTH.

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TAX-FREE STATUSAerial shot of Arabian Gulf and Dubai Marina

ONE OF THE MAJOR ADVANTAGES DUBAI OFFERS INVESTORS IS A TAX-FREE ENVIRONMENT.

With zero local corporate or personal tax and attractive job opportunities for expat professionals, the emirate is a magnet for skilled workers from across the world.

It is easy to understand why so many international corporations choose Dubai to house their global headquarters, which, in turn, fuels demand for property and hotel accommodation to support the migration of staff and visitors conducting business in Dubai. In addition, the price of property is

more affordable than cities such as Hong Kong and Singapore, which have traditionally attracted overseas investors anxious to minimise the impact of taxation on their assets.

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GDP GROWTH

TOP 5 LARGEST METROPOLITAN ECONOMIES WORLDWIDE (2014)

TOP 5 MIDDLE EAST METROPOLITAN ECONOMIES

METRO

MACAUIZMIRISTANBULBURSADUBAI

METRO

DUBAIRIYADHJEDDAH-MECCAALEXANDRIACAIRO

RANK ECONOMIC PERFORMANCE

12345

REGIONAL RANKING

12345

GLOBAL RANKING

525357882

COUNTRY

MACAUTURKEYTURKEYTURKEYUAE

COUNTRY

UAEKSAKSAEGYPTEGYPT

EMPLOYMENT CHANGE

4.20%6.60%6.50%6.40%4.70%

EMPLOYMENT CHANGE 2014

4.70 %3.90 %3.40 %3.00 %3.00 %

GDP PER CAPITAL CHANGE 2014

4.50 %1.90 %2.40 %0.90 %0.70 %

GDP PER CAPITAL CHANGE

8.00%2.00%2.00%1.80%4.50%

DEVELOPMENTSTATUS

DEVELOPEDDEVELOPINGDEVELOPINGDEVELOPINGDEVELOPED

DEVELOPMENTSTATUS

DEVELOPEDDEVELOPEDDEVELOPEDDEVELOPINGDEVELOPING

RANK ECONOMIC PERFORMANCE 2009-14

1081720172

RANK ECONOMIC PERFORMANCE 2009-14

1727915317041

DUBAI RANKS AS THE FIFTH-BEST PERFORMING METROPOLITAN ECONOMY IN THE WORLD ACCORDING TO THE RESPECTED ECONOMIC THINK-TANK, BROOKINGS INSTITUTION.

Dubai’s economic performance has consistently eclipsed those of its regional rivals and many advanced economies. Thanks to its rapid pace of economic diversification, Dubai’s GDP growth reached 3.7 percent in 2016, compared to a GCC average of 2.3 percent. Saudi Arabia - the region’s largest economy - reported economic growth of just 1.4 percent in 2016.

Source: Brookings Institution Global Metromonitor 2014 Report

Tellingly, the Brookings survey found that of the major metropolitan areas studied, Dubai still has ample room for economic growth compared to its rivals.

While low oil prices have impacted GCC budgets in the past two years, Dubai boasts the region’s most diversified economy, which has made it relatively immune to price shocks. Reflecting its position of strength, Dubai has increased budgetary spending in 2017 by more than AED1bn to AED47.3bn ($12.8bn).

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DUBAI: THE GLOBAL TOURISM DESTINATION

11.2% OF UAE GDP BY 2026

TRAVEL & TOURISM FORECAST

Burj Al Arab

TRAVEL AND TOURISM RANK AS CORNERSTONES OF DUBAI’S ECONOMIC DIVERSIFICATION STRATEGY.

The total contribution of Travel & Tourism to UAE GDP was forecast to reach $38 billion (8.9% of GDP) in 2016. It is forecast to rise by 5.4% p.a. from 2016 to 2026, reaching $64.5bn (11.2% of GDP) in 2026, according to the World Travel & Tourism Council’s Travel & Tourism UAE Economic Impact report.

This forecast demonstrates the significant anticipated growth of the country’s travel and tourism sector over the next decade.

Highlighting its growth to date, the UAE travel and tourism sector’s direct GDP contribution expanded 268% between 1990 and 2013 alone, compared to total economic expansion of 156%, according to the WTTC.

268%GDP CONTRIBUTION EXPANSION

TRAVEL & TOURISM

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Dubai Marina

This impact of spending is greater than the UAE’s manufacturing sector, which is recognised as one of the traditional pillars of the economy.

The WTTC estimates that Travel & Tourism capital investment in 2015 was $7.5 billion, or 7.4% of total investment across all sectors in the UAE. This figure was forecast to rise to $7.8 billion in 2016, and continue to rise by 6.8% p.a. over the next decade to reach $14.8 billion in 2026 (8.2% of total).

All of this spells good news for the sector’s continued expansion and for hotel investors, with international tourist arrivals predicted to rise from 15.76 million in 2016 to 30.9 million in 2026, generating

expenditure of $45.65 billion, according to the WTTC.

THE SECTOR ALSO GENERATES LUCRATIVE RETURNS FOR INVESTORS ACCORDING TO THE WTTC REPORT.

90%PREDICTED RISE IN UAE CAPITAL INVESTMENT / 2016-26

TRAVEL & TOURISM

2016: 15.27M

2026: 30.9MPROJECTED OVERALL TOURIST VISITORS

TRAVEL & TOURISM Dubai alone is aiming for 20 million visitors annually by 2020, the year the emirate is scheduled to host the World Expo.

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TOP FIVE GLOBAL DESTINATIONS FOR TOURISM SPEND (2016)*

1. DUBAI ($31.3 billion)2. LONDON ($19.8 billion)3. NEW YORK ($18.5 billion)4. BANGKOK ($14.8 billion)5. PARIS ($12.9 billion)

MORE TOURIST ARRIVALS, GREATER EXPENDITURE, STRONGER DEMAND

In terms of total visitor numbers in 2016, Dubai only trailed Bangkok, London and Paris in the global ranking. The result puts Dubai firmly on track to meet its target of 20 million visitors by 2020.

Dubai’s rise up the international rankings in terms of visitor spend has been as swift as it has been remarkable. According to the Mastercard report, total visitor spend in the emirate in 2012 was just $23 billion. Over the past two years, the figure has grown 11% p.a., compared to second-placed London’s 7.4%.

Importantly, Mastercard says international visitors to Dubai spend an average of $2050 during their time in the city - more than double the average spent by visitors to the UK capital ($994.00), demonstrating the premium value of tourism to Dubai’s economy.

Unsurprisingly, Dubai’s dwarfs all other tourism destinations in the Middle East and Africa as the region’s most popular destination. To put into context, the region’s second most-popular destination, Riyadh, attracted just 4.59 million visitors in 2016 who spent a combined total of $1.7 billion during their time in the Saudi city.

DUBAI WELCOMED 15.27 MILLION VISITORS IN 2016 COMPARED TO 14.2M IN 2015, MAKING IT THE WORLD’S FOURTH MOST VISITED CITY, ACCORDING TO THE MASTERCARD GLOBAL DESTINATION CITIES INDEX

Dubai topped the global ranking for visitor spend in 2016, with a figure 27% greater than second-placed London.

$31.3bnTOTAL VISITOR SPEND / 2016

*Source: Mastercard Global Destination Cities Index 2016

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DUBAI’S TOP TOURISM SOURCE MARKETS (2016)

Aerial Shot Of Arabian Gulf And Jumeirah Beach Residence

1. INDIA2015: 1,431,0002016: 1,587,000

2. SAUDI ARABIA2015: 1.424,0002016: 1,524,000

3. UNITED KINGDOM2015: 1,077,0002016: 1,120,000

4. OMAN2015: 893,0002016: 983,000

5. PAKISTAN2015: 459,0002016: 540,000

6. USA2015: 541,0002016: 534,000

Source: Dubai Tourism & Commerce Marketing (DTCM)

11%

7%

4%

10%

18%

-1%

Year on Year Increase

1. INDIA2. SAUDI ARABIA 3. UNITED KINGDOM4. OMAN5. PAKISTAN6. UNITED STATES7. CHINA8. IRAN9. GERMANY10. KUWAIT

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THE EXPO 2020 EFFECT

To put this into context, the total value of all projects planned or under construction across the Gulf region is $2 trillion, meaning the UAE accounts for almost half the total.

Dubai has embarked on a series of large-scale infrastructure projects including Al-Maktoum Airport and Dubai World Central, the extension of the Dubai Metro and the 438-hectare Expo site itself, which is set for completion prior to 2020.

Trade in Dubai is expected to rise dramatically as a result of Expo 2020. According to the UAE Ministry of Economy, in the first nine months of 2016, Dubai’s non-oil foreign trade was worth $259 billion, up 10 percent compared to the same period in 2015. Estimates released by government body Dubai Trade predict this figure will reach $1.09 trillion by 2020.

Dubai’s 2017 economic budget of $12.8bn includes provisions for a 27 percent jump in spending on construction.

Dubai’s hotel sector will also benefit from significant investment in line with the government’s Tourism Vision 2020 strategy, which sets the twin goals of attracting 20 million tourists and generating $82 billion in tourism receipts (up from $27.2 billion in 2013) annually by 2020.

DUBAI EXPO 2020 WILL PROVIDE A MASSIVE BOOST TO THE UAE’S ECONOMY OVER THE NEXT FIVE YEARS, WITH $940 BILLION WORTH OF PROJECTS SET FOR DEVELOPMENT ACROSS THE COUNTRY.

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SMART MOVE

DUBAI IS INVESTING BILLIONS TO TRANSFORM ITSELF INTO THE WORLD’S SMARTEST CITY BY 2021

DUBAI SMART CITY 2021 TARGETS

Not content with being one of the world’s fastest growing tourism destinations, Dubai has embarked on an ambitious strategy to become the world’s smartest and most-connected city. Dubai’s ‘Smart City’ strategy focuses on driving innovation in six priority areas that will transform the way residents and visitors work, live and play in the city.

From smart transportation solutions to free, pan-city high-speed Wi-Fi and automated government services, Smart Dubai – as the strategy is known – will further enhance Dubai’s reputation as an international hub for investment and the region’s only true global city, attracting businesses, tourists and workers from across the world. It will also serve to further enhance the appeal of the emirate’s property market to investors.

1,000THE NUMBER OF GOVERNMENT SERVICES

TO BE ‘SMART-ENABLED’ BY 2021

2,000THE NUMBER OF HIGH-SPEED WI-FI HOTSPOTS

TO BE INSTALLED ACROSS THE CITY

$5.9bnCOST SAVINGS RESULTING FROM DUBAI’S SMART

TRANSPORTATION STRATEGY

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The government is committed to transforming the UAE’s current oil-based economy into a technologically advanced, knowledge-based economy. Its funding programme represents one of the largest ever financial commitments by a national government to economic diversification.

Key economic sectors in Dubai, from hospitality and tourism to construction, transport and trade, will all benefit from the programme, with progress measured against respected international benchmarks, such as:

GLOBAL COMPETITIVENESS INDEX – World Economic Forum2016-17 ranking: 162021 target: Top 10

EASE OF DOING BUSINESS INDEX – World Bank2016 ranking: 312021 target: 1

QUALITY OF OVERALL INFRASTRUCTURE – World Economic Forum2016-17 ranking: 42021 target: 1

GLOBAL INNOVATION INDEX - INSEADThis index measures innovation within a country’s economy.2016 ranking: 412021 target: Top 10

UAE VISION 2021

DUBAI WILL BE ONE OF THE MAIN BENEFICIARIES OF UAE VISION 2021, AN UNPRECEDENTED ECONOMIC DIVERSIFICATION STRATEGY LAUNCHED BY THE UAE GOVERNMENT THAT WILL SEE AED300BN ($82BN) – WORTH OF INVESTMENT COMMITTED TO EXPANDING KEY GROWTH SECTORS INCLUDING EDUCATION, TECHNOLOGY, TRANSPORTATION, HEALTHCARE, RENEWABLE & CLEAN ENERGY, WATER AND SPACE EXPLORATION.

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HOW THE FIRST GROUP’S PROPERTY PORTFOLIO STACKS UP

DUBAI’S HOTEL MARKET CONTINUES TO MOVE FROM STRENGTH TO STRENGTH. AFTER REPORTING ONE OF ITS FASTEST RATES OF EXPANSION IN 2016, THE EMIRATE’S HOTEL SECTOR LOOKS TOWARDS 2017 WITH CONFIDENCE.

The First Group’s portfolio of seven properties located in the popular precincts of Dubai Sports City, Dubai Marina and Barsha Heights have maintained exceedingly high occupancy rates that consistently eclipse their main rivals.

According to Dubai Tourism data, Dubai recorded 22.84 million occupied room nights in 2016, up from 21.7m in 2015. This equated to an average occupancy rate of 77% across all market categories.

By way of comparison, the average occupancy rate in the hotel apartment category was 82%, demonstrating the popularity of this sector in Dubai. Furthermore, the performance of The First Group’s portfolio remains consistently higher than this average, highlighting the popularity and market competitiveness of each property.

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DUBAI IS HOME TO ONE OF THE WORLD’S BEST-PERFORMING HOTEL MARKETS

Source: Dubai Tourism & Commerce Marketing (DTCM)

OCCUPIED ROOM NIGHTS 2015: 24.07 million

2016: 25.49 millionAVERAGE HOTEL APARTMENT OCCUPANCY RATE JAN-NOV, 2015: 79%

JAN-NOV, 2016: 82%TOTAL ROOM SUPPLYJAN-NOV, 2015: 97,366

JAN-NOV, 2016: 101,502

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THE FIRST GROUP’SUPCOMING DEVELOPMENTS

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Introducing The One Dubai Marina, an exclusive development to be operated by Wyndham Hotel Group. The One Dubai Marina is situated on a prime piece of land, opposite the Dubai Marina Yacht Club and a short stroll from the Dubai Marina Mall.

10 - 15 minutes on foot takes you to the seafront, home to The Walk and Dubai’s buzzing development, The Beach – featuring plazas filled with shops, restaurants, an outdoor cinema, beach gym and much more.

Add the partnership of the world’s largest hotelier, Wyndham Hotel Group, and The One Dubai Marina has all the elements for amazing returns.

— Hotel operated to international 4-star standards

— Restaurants & Cafés — Business Centre — Smart Card access system— 24-hour reception, room

service and concierge services — Valet parking — Swimming pool, gymnasium,

steam rooms and sun deck — Wi-Fi and broadband internet

access throughout

KEY FEATURES

DUBAI MARINATHE ONE DUBAI MARINA

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Welcome to The One at JVC, The First Group’s first hotel offering in the heart of Jumeriah Village Circle – a top urban address that is set to become a highly coveted base for Dubai’s discerning traveller.

The One at JVC offers easy access to the rest of Dubai. It also benefits from being just minutes away from the World Expo 2020 site andthe emirate’s newest and largest airport, Al Maktoum International - factors that will drive the success of this stunning hotel property.

Add to this the backing of the highly renowned Ramada name and its ‘Plaza’ brand of hotels, and The One at JVC is destined to bring its owners excellent returns.

— Hotel operated to international 4-star standards

— Restaurants & Cafés — Business Centre — Smart Card access system— 24-hour reception, room

service and concierge services — Valet parking — Swimming pool, gymnasium,

steam rooms and sun deck — Wi-Fi and broadband internet

access throughout

KEY FEATURES

JUMERIAH VILLAGE CIRCLETHE ONE AT JUMERIAH VILLAGE CIRCLETO BE OPERATED AS RAMADA PLAZA

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BARSHA HEIGHTS

SKY CENTRAL HOTEL TO BE OPERATED AS TRYP BY WYNDHAM

Sky Central Hotel is an iconic hotel development located in the heart of Barsha Heights. It ranks as The First Group’s largest and most ambitious hotel investment project to date.

Managed by Wyndham Hotels Group, the world’s largest and most diverse hotel operator – the property features 672 luxurious hotel suites. Each room offers varying degrees of high-end luxury.

The prestigious project is the fourth and largest addition to The First Group’s hospitality portfolio in Barsha Heights.

— Hotel operated to international 4-star standards

— Restaurants & Cafés — Business Centre — Smart Card access system— 24-hour reception, room

service and concierge services — Valet parking — Swimming pool, gymnasium,

steam rooms and sun deck — Wi-Fi and broadband internet

access throughout

KEY FEATURES

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Introducing Millennium Place JVT Dubai, a contemporary four-star deluxe property that is scheduled to open in 2019.

Millennium Place JVT Dubai is located in Dubai’s thriving Jumeirah Village Triangle (JVT) district, and will be operated by The First Group partner and upscale hospitality firm, Millennium & Copthorne.

A striking 34 storey glass-clad building with a sizeable inventory of 599 guest rooms, the property is ideally located close to the upcoming World Expo 2020 site in Dubai South, as well as Dubai’s new mega aviation hub, Al Maktoum International Airport.

With Expo 2020 around the corner, Millennium Place JVT Dubai’s combination of prime location and modern leisure and business facilities make it a prime investment opportunity.

— Hotel operated to international 4-star standards

— Swimming pool, gymnasium, steam rooms and sun deck

— 24-hour reception and concierge services

— Business Centre— Travel and leisure activity

booking facilities— Smart Card access system— Wide selection of international

television channels— Laundry and dry cleaning

service— 24-hour room service— 24-hour security— Restaurants & Cafés— Wi-Fi and broadband Internet

access throughout the building— Valet parking

KEY FEATURES

JUMERIAH VILLAGE TRIANGLETHE ONE AT JUMEIRAH VILLAGE TRIANGLETO BE OPERATED AS MILLENNIUM PLACE JVT DUBAI

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The One Hotel at Business Bay will raise the benchmark for four-star deluxe properties in this fast-growing precinct.

Spanning 18 floors, the 476-room hotel has been designed with business and leisure guests in mind, offering premium amenities and services. Situated in a prime location close to major transportation links, it will provide premier views over Business Bay and nearby Downtown Dubai.

The One Hotel at Business Bay is the second property under development by The First Group that will be managed by Millennium & Copthorne, following the signing of Millennium Place JVT in 2016.

BUSINESS BAYTHE ONE HOTEL AT BUSINESS BAYTO BE OPERATED AS MILLENNIUM PLACE

— Hotel operated to international 4-star standards

— Swimming pool, gymnasium, steam rooms and sun deck

— 24-hour reception and concierge services

— Business Centre— Travel and leisure activity

booking facilities— Smart Card access system— Wide selection of international

television channels— Laundry and dry cleaning

service— 24-hour room service— 24-hour security— Restaurants & Cafés— Wi-Fi and broadband Internet

access throughout the building— Valet parking

KEY FEATURES

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THE FIRST GROUP’S ESTABLISHEDPROPERTY PORTFOLIO

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DUBAI MARINAWYNDHAM DUBAI MARINA

OCCUPANCY RATEQ2 2016: 53.2%

Boasting a premier location in the heart of one of Dubai’s most popular precincts, Wyndham Dubai Marina is ideally positioned to generate the strongest possible returns for investors.

Managed by Wyndham Hotel Group – the world’s largest and most diverse hotel company with 7,650 hotel properties in 71 countries under management – the property features 497 luxurious, turnkey hotel rooms, spanning 32 floors.

In addition to an array of food and beverage options, guest can enjoy exclusive access to the adjoining Club House, which features a state-of-

the-art gymnasium and rooftop swimming pool.

— Hotel operated to international 4-star standards

— Restaurants & Café — Business Centre — Smart Card access system— 24-hour reception, room

service and concierge services — Valet parking — Swimming pool, gymnasium,

steam rooms and sun deck — Wi-Fi and broadband internet

access throughout

KEY FEATURES

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BARSHA HEIGHTS

METRO CENTRAL HOTEL APARTMENTS

OCCUPANCY RATE2016: 92%

Metro Central, which opened for business in March 2012, is managed by AURIS, a new and innovative hotel brand in the region.

The 18-storey property’s distinctive dual-tower design features 210 premium hotel apartments, with a choice of fully furnished Executive, Director and Presidential Suites, perfectly suited for short- to mid-term business lets, thanks to the property’s prime location in the heart of Barsha Heights.

It also boasts a rooftop swimming pool and health club located on the 14th floor, offering premium levels of luxury to residents and guests. Metro Central is a prime example of why investment in Dubai’s hotel industry works. With an average occupancy rate of around 90% owners are already enjoying stable returns thanks to the development’s continued success and popularity with tenants.

— Exclusively furnished suites — Fully managed hotel

apartments with hotel facilities and walk-in reservation system

— High-end rental opportunities for short-to mid-term business lets

— Easy walking distance to Dubai Metro’s Internet City station

— Swimming pool, gymnasium, steam rooms and sun deck

— Wi-Fi and broadband internet access throughout

KEY FEATURES

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BARSHA HEIGHTS

FIRST CENTRAL HOTEL APARTMENTS

OCCUPANCY RATE2016: 75.6%

First Central Hotel Apartments welcomed its first guests in October 2011.

This iconic 29-storey tower features 524 Premium Hotel Apartments. Like Metro Central, First Central has proven hugely successful, with investors enjoying the strongest possible returns.

Ideal for short- to mid-term business or leisure rentals, First Central continues to report high occupancy rates on a consistent basis, thanks to its superb position, which is within easy walking distance of Dubai Metro’s Internet City station.

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BARSHA HEIGHTS

GRAND CENTRAL HOTEL APARTMENTS

LEASED FOR FIXED RATE TO AN OPERATOR

Ideally positioned within the heart of Barsha Heights, this 18-storey property’s unique curved glass design makes it stand out from its surroundings.

Inside, equal luxury awaits, with a choice of 72 One-Bedroom Suites and 112 Executive Suites, each of which is furnished and fitted to the highest

standards.

— Retail, food and beverage outlets

— Laundry and dry cleaning services

— Ground-floor luxury swimming pool, sun deck, and gymnasium

— Valet parking— 24-hour reception, concierge,

room service, and security— Wi-Fi and broadband internet

access

KEY FEATURES

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DUBAI SPORTS CITYTHE MATRIX

OCCUPANCY RATE2016 : 93.5%

The Matrix represents the jewel in the crown of The First Group’s Dubai Sports City property portfolio. The 34-storey, split-design residential tower, which launched in November 2014, has enjoyed immediate success and acclaim.

With floor-to-ceiling windows and sweeping balconies, The Matrix offers guests unparalleled views of the adjacent The Els Club Golf Course and major DSC attractions, including the landmark Dubai Cricket Stadium.

The property’s cutting-edge design has earned it plenty of plaudits, including the Best Residential Architecture prize at the 2014 CNBC Property Awards.

Inside, guests can avail of a range of fully furnished, exclusive studios and luxury, open-plan one- and two-bedroom apartments. Premium, luxury facilities include a rooftop swimming pool, health club and gymnasium, and concierge services.

The Matrix is also host DSC’s first Carrefour supermarket, which is located on the property’s ground floor.

— Turnkey studios, one- and two-bedroom open-plan apartments

— Concierge services — Rooftop swimming pool, health

club and gymnasium — High-tech smart card access— DSC’s first Carrefour

supermarket

KEY FEATURES

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DUBAI SPORTS CITYTHE DIAMOND

OCCUPANCY RATE2016: 92.5%

The Diamond has enjoyed remarkable popularity among investors and tenants since its opening in August 2010, and now ranks as one of the most popular residential apartment buildings in Dubai Sports City (DSC).

With 128 turnkey units ranging from studio and duplex to one- and two-bedroom apartments, The Diamond boasts one of the best vantage points in DSC, with stunning views over the fairways of the nearby The Els Club Golf Course and within walking distance of the International Cricket Stadium.

The Diamond has proven a popular option with high-profile investors, including internationally renowned footballers Nwankwo Kanu and Michael Owen, who both own apartments in the development.

— Pivotal setting on the edge of vibrant Dubai Sports City

— Luxury swimming pool, sun deck and state-of-the-art gymnasium

— Close proximity to Dubai’s major road networks

— 24-hour reception and security— High-tech smart card access

KEY FEATURES

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DUBAI SPORTS CITYTHE BRIDGE

OCCUPANCY RATE2016: 94.5%

One of the most unique developments in The First Group’s portfolio, The Bridge is a mixed-use residential and commercial property that is generating lucrative returns for investors.

Fast becoming one of Dubai Sports City’s (DSC) most popular addresses to reside, work and enjoy life, The Bridge combines fully furnished apartments with four floors of state-of-the-art serviced office space. Within months of its launch, The Bridge had completely sold out, catching the eye of investors such as former England cricketer Andrew ‘Freddie’ Flintoff and footballer Michael Owen. With a choice of iconic and minimalist-in-design turnkey apartments and penthouses, it is a truly enviable address. In testament to its innovative design, The Bridge sealed a prestigious CNBC Property Award for Best Residential Apartment.

The Bridge also marks the launch of an exciting new brand for The First Group in the form of a fully serviced office space, Solo. The facility is managed on behalf of The First Group by respected global office management firm, Regus.

Occupying four floors and comprising 56 fully furnished offices, multiple meeting rooms, a drop-in business lounge and video conferencing facilities, the centre’s services can be accessed by the hour, day, month or longer, without the high overhead costs involved in leasing independent space. This makes it a cost-effective working environment for visiting associates and local businesses alike. The Bridge is also superbly located within an easy commute by road from Dubai’s major commercial centres and tourist attractions.

— Choice of residential apartments and award-winning penthouses

— 56 fully furnished offices — High-end technology and state-

of-the-art smart card access— 24-hour concierge

KEY FEATURES

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DUBAI SPORTS CITYTHE SPIRIT

OCCUPANCY RATE2016: 94.5%

The Spirit has fast become a coveted home for those searching for a chic urban address in Dubai Sports City (DSC).

Equipped with a rooftop jogging track, luxury swimming pool, sun deck and state-of-the-art gymnasium, The Spirit offers residents some of the finest leisure facilities in DSC.

Add to this a choice beautifully appointed apartments and a vibrant community feel, and it is easy to see why the property sold out just months after opening and has since consistently reported among the highest occupancy rates in the sports city precinct.

The Spirit’s iconic design has also been recognised with a CNBC Property Award for Best Residential Development, alongside The First Group’s other DSC projects The Diamond, The Bridge and The Matrix. The property offers a choice of Executive and Sanctuary Suites and one-bedroom apartments.

The Spirit is ideally located a short stroll away from DSC’s major attractions and venues, including the International Cricket Stadium. A wealth of retail and leisure facilities also within easy reach. 

— 19-storey light reflective tower, iconic design

— 24-hour reception and security — Pivotal setting on the edge of

vibrant Dubai Sports City— Luxury swimming pool, sun

deck and state-of-the-art gymnasium

— High-tech smart card access— Close proximity to Dubai’s

major road networks— Exclusive rooftop jogging track

KEY FEATURES

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GET IN TOUCH WITH US

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ASTANA KAZAKHSTANALMATY KAZAKHSTAN

KAZAN TATARSTANMOSCOW RUSSIABAKU AZERBAIJAN

ABUJA NIGERIALAGOS NIGERIA

DUBAI GLOBAL HQ UAE RAS AL KHAIMAH UAE

JEDDAH KSARIYADH KSADAMMAM KSA

Barsha Heights, DUBAI. HOME OF OUR GLOBAL HEADQUARTERS

GLOBAL PRESENCE

MUMBAI INDIABANGALORE INDIA

ISTANBUL TURKEY

ACCRA GHANA KUMASI GHANA

MUSCAT OMAN

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www.thefirstgroup.com