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1 Dublin Institute of Technology Faculty of Applied Arts School of Art, Design & Printing BA (Hon) Print and Digital Media Technology Management Department of Print & Digital Media Part D: Student Handbook March 2010

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Dublin Institute of Technology

Faculty of Applied Arts

School of Art, Design & Printing

BA (Hon) Print and Digital MediaTechnology ManagementDepartment of Print & Digital Media

Part D: Student Handbook

March 2010

2

print·ing n.

1 The art, process, or business of producing printed material by

means of inked type and a printing press or by similar means.

2 The act of one that prints.

3 Matter that is printed.

4 All the copies of a publication, such as a book, that are printed

at one time.

5 Written characters not connected to one another and

resembling those appearing in print.

Houghton Mifflin

3

Section D

Student Handbook

Degree in Print & Digital Media Technology Management – Section D

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List of contents

Student Handbook ...................................................................................... 3

Welcome....................................................................................................... 6

Welcome by Chairperson of the Programme Committee.....................................6

Introduction to the Institute ....................................................................................8

School of Art, Design and Printing ...........................................................10

Programme Details ................................................................................... 11

Duration of the programme..................................................................................11

Periods of Registration .............................................................................11

Progression...............................................................................................11

Staff teaching on the programme ........................................................................12

Timetable..............................................................................................................13

List of recommended texts and reference...........................................................13

Reading list for Year 01 of the programme:.............................................13

Reading list for Year 02 of the programme..............................................16

Reading list for Year 03 of the programme..............................................21

Reading list for Year 04 of the programme..............................................23

Schedule of examinations/assessments .............................................................27

Marks and Standards ...............................................................................27

Eligibility for Assessment..........................................................................27

Students-General......................................................................................27

Assessments.............................................................................................27

Deferral .....................................................................................................28

Repeat Examinations ...............................................................................28

Submission of Marks ................................................................................28

Results ......................................................................................................29

Award Classification .................................................................................29

Progression ..........................................................................................................29

Relationship with professional bodies......................................................30

Programme Management......................................................................... 32

Programme Committee........................................................................................32

Membership ..............................................................................................32

Staff/student Meetings..............................................................................32

Examination Board...............................................................................................32

Faculty Board............................................................................................32

School Board ............................................................................................33

Examination Boards .................................................................................33

Internal and external examiners ..........................................................................33

Internal examiners ....................................................................................33

Degree in Print & Digital Media Technology Management – Section D

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External examiners...................................................................................33

Annual Monitoring ................................................................................................34

Class representative.................................................................................34

Programme review....................................................................................34

Student Feedback ................................................................................................34

Class representative.................................................................................34

Staff/student Meetings..............................................................................35

Programme Quality Assurance and Enhancement Procedures.........................35

Guidance to student ................................................................................. 35

Recommended study techniques ........................................................................35

School, faculty and Institute Support...................................................................36

Mature Students .......................................................................................36

Disability Services.....................................................................................36

Counselling Service..................................................................................36

Chaplaincy Service...................................................................................37

General Information .............................................................................................37

General Student Behaviour......................................................................37

Teaching Locations..............................................................................................37

Workshop Safety and Regulations...........................................................37

Structuring Reports ..............................................................................................38

Introduction: Report Assignments............................................................38

1. Report Structure ...................................................................................38

2. General Production of Report ..............................................................41

Library facilities in DIT..........................................................................................45

Library Resources.....................................................................................45

Opening Hours..........................................................................................46

Dublin Institute of Technology Library Regulations.................................46

Relevant Student Clubs .......................................................................................47

Sports Clubs .............................................................................................47

Art and Design and Printing Activities......................................................48

Performance and Exhibitions ...................................................................48

Staff teaching on the Programme........................................................... 49

Professional Experience...........................................................................55

Academic Qualifications ...........................................................................56

Teaching Experience................................................................................58

Professional Experience...........................................................................59

Teaching Experience................................................................................60

Professional Experience...........................................................................60

Degree in Print & Digital Media Technology Management – Section D

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Welcome

Welcome by Chairperson of the Programme Committee

It gives me great pleasure to welcome you to the department of Print

and Digital Media, which is one of three in the School of Art, Design

and Printing. The department’s close links to industry and the Print and

Packaging Industry Forum has resulted in experience, which has

contributed to the successful employment of many graduates within the

industry.

The programme you are embarking on is the Bachelor of Arts degree in

Print and Digital Media Technology Management. It is of four years

duration, is modular in design and is taught in semesters. It is aimed at

providing participants with a tailored education in the discipline of Print

and Digital Media Technology.

The overall structure of the programme considers four main strands of

study:

Strand 1: Technology

Introduces students to the technological aspects of Print and

Media Technology.

Strand 2: Operations

Enhances the student’s understanding of the duties, functions

and responsibilities in the operation of a production and service

enterprise.

Strand 3: Business

Provides the appropriate business acumen to enable entry into

the higher echelons of the enterprise and contribute to higher

levels of decision-making.

Strand 4: Professional development

Focuses on the latter part of the programme, it maintains a

strong discipline on business research and independent study

through in-built projects. It culminates in a major research

project – the Dissertation.

The programme delivery system is driven through strategies designed

to empower you to engage in research and learn at a pace best suited

to you. To this end, various methods of delivery at each subject level

Degree in Print & Digital Media Technology Management – Section D

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are used. Included in these are Problem-based learning and Work-

based learning. The latter is facilitated by engaging in work placement

opportunities during the summer semesters of years two and three.

Where successful, credits (which go toward the award of the degree)

can be accumulated for this learning.

A relatively unique method of assessment is used – called Continuous

Assessment. Here, progression from one year to the next is

determined, not by terminal examination, but by being continually

assessed throughout the programme. Student participation is essential

to the many bodies operating in the Institute (including Academic

Council and Governing Body). Such participation is also rooted in

Programme Committees. To ensure their effectiveness, students elect

class representatives who are invited to attend regular meetings with

academic staff members of such Committees.

I wish you every success on this exciting four-year journey you are

undertaking.

Dr Kevin Byrne,

Programmme Committee Chairperson.

Degree in Print & Digital Media Technology Management – Section D

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Introduction to the Institute

Formerly a collection of 6 constituent colleges under the control of City

of Dublin Vocational Education Committee, the creation of Dublin

Institute of Technology by the DIT (1992) Act brought them together in

a single autonomous institution.

It comprises of six faculties:

Built Environment

Business

Engineering

Science

Tourism and Food

Applied Arts.

President: Prof Brian Norton

Faculty ofApplied Arts

Faculty ofBusiness

Faculty of BuiltEnvironment

Faculty ofEngineering

Faculty ofScience

Faculty ofTourism and

Food

School of Art, Design and Printing

Department of Print & Digital Media

BA Print and Digital Media Technology Management

This Faculty of Applied Arts comprises of five Schools:

Art, Design and Printing.

Music and Drama

Languages

Media

Social Science and Law

The Institute has been recognised as a pioneer in technological higher

education. Its alumni have played important roles in technical and

scientific innovation, economic and social development, culture and

education both in Ireland and internationally. It nurtures innovation and

creativity across and between disciplines and since its inception, is

Degree in Print & Digital Media Technology Management – Section D

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committed to making education accessible to people from varied and

diverse backgrounds.

Dublin Institute of Technology combines the academic excellence of a

traditional university with career-focussed learning and preparation for

productive leadership roles. As one of our students you will gain the

knowledge and ability to contribute to our complex and ever-changing

world. As one of our graduates, you will feature amongst the thinkers,

doers and leaders needed to respond to the new challenges of a

global, interdependent, multicultural and technologically advanced

society.

Within the context of National Framework Qualifications, DIT provides a

full range of qualifications from level 6 (Higher Certificate) to level 10

(Doctoral Degree). A student-friendly ladder system facilitates

progression through all course levels with clear and well published

guidelines and criteria.

A lively environment for interaction is provided for among students and

between students and staff. Our aim is to provide the best educational

experience for each and every student. Each can participate in a wide

array of extra-curricular activities, societies and clubs. Being located at

the heart of the social, cultural and business life of the capital city, the

Institute provides rich opportunities for intellectual and personal

development.

Degree in Print & Digital Media Technology Management – Section D

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School of Art, Design and Printing

The School is organised into three departments:

the Dept of Design,

the Dept of Fine Art,

the Department of Print and Digital Media.

The Department of Print and Digital Media is managed by Dr. Kevin

Byrne and is the National Centre for Education and Training for the

Print and Graphic Reproduction Industry. It provides National

Standards based apprenticeship training for Print Media. It also offers

BA (hons) Print and Digital Media Technology Management and MA in

Professional Design Practice.

Director of Faculty of Applied Arts

Ms. Bríd Grant

Head of School of Art, Design & Printing

Mr. John O’Connor

Head of Department ofDesign

Mr. Kieran Corcoran

Head of Department ofFine Art

Dr. Mick Wilson

Head of Department ofPrint and Digital Media

Dr. Kevin Byrne

BA Print and Digital Media Technology Management

Degree in Print & Digital Media Technology Management – Section D

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Programme Details

Duration of the programme

The programme is a four-year honours degree leading to the award BA

in Print & Digital Media Technology Management.

Periods of Registration

Registration normally takes place in thee second week of September

during semester one. In relation to advanced entry or exemptions

registration may be deferred until the second semester. The cut off date

for registration is normally October 31st. After which point a penalty fee

for registration and examination purposes may be applied.

Progression

Progression is achieved on the successful completion of each semester

of the programme. Alternative entry to the various stages is indicated in

the chart below.

Degree in Print & Digital Media Technology Management – Section D

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Staff teaching on the programme

List of staff teaching on the BA with their qualifications, subjects being

taught and their total number of contact hours for each module:

Noel Bright, BSc

24hrs | Intro to Print & Digital Media Yr 01

24hrs | Intro to Post Press and Packaging Yr 01

12hrs | Materials and Paper Technology Yr 02

24hrs | New Technology Yr 04

Eamon Byrne, MII (Grad), BA, MBA, MA (T&L), M.Res

12hrs | Sales and Marketing Yr 03

Dr Kevin Byrne, BA, MBA, DBA

24hrs | Estimating for Print Yr 03

Ann Conway, HDip, BSc, MPhil, TEFL, MA (T&L)

24hrs | Marketing Yr 02

Gerry Glynn, MSc

12hrs | Industry Structure and Regulatory Issues Yr 02

12hrs | Environmental Management Yr 04

Andrew Horan, BSc, NCC

24hrs | Intro to Post Press and Packaging Yr 01

12hrs | Materials and Paper Tech Yr 02

12hrs | Operations Management Yr 02

12hrs | Service & Production Management Yr 02

Conor Heelan, NCC, PGCert (T&L)

12hrs | Intro To Design and Prepress Yr 01

24hrs | Intro To Information Technology Yr 01

24hrs | Information Technology Yr 02

48hrs | Digital Asset Management Yr 04

Degree in Print & Digital Media Technology Management – Section D

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Vincent O’Leary, NCC

12hrs | Intro to Print and Digital Media Yr 01

Louise Reddy, BDes, MA, PGDip (T&L)

12hrs | Intro To Design and Prepress Yr 01

Seán Wearen, NCC

12hrs | Intro to Print and Digital Media Yr 01

Timetable

A current timetable for each year of the programme is available on the

DIT online timetabling system which can be accessed from the DIT

website see — mydit.ie — portal.

List of recommended texts and reference

Reading list for Year 01 of the programme:

■ Introduction to Design/Prepress

Recommended reading list

Johansson, K (2007) A guide to graphic print production, John Wiley,

Chichester.

Lawler, B (2006) The official Adobe print publishing guide, Adobe

Press, London.

Lindstrom, P (2006) Developments in prepress technology, Pira,

Surrey.

Fraser, B (2005) Real world color management: industrial-strength

production techniques, Peachpit, Berkeley.

Newark, Q (2002) What is graphic design? RotoVision, Mies.

Twemlow, Alice (2006) What is graphic design for?, RotoVision, Hove.

Best, K (2006) Design management: managing design strategy,

process and implementation, AVA Publishing, Switzerland.

Foote, C (2002) The business side of creativity: a complete guide for

running a graphic design or communications business, Norton, London.

Degree in Print & Digital Media Technology Management – Section D

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Samara, T (2005) Publication design workbook: a real-world guide,

RotoVision, Hove.

■ Introduction to Print and Digital Media

Recommended reading list

Speirs, H (2001) Introduction to printing and finishing, Pira International

ltd.

Supplemental reading list

Kipphan, H (2000) Handbook of print media, Springer.

■ Quantitative Methods

Recommended reading list

Francis, A (2004) Business Mathematics and Statistics 6th ed,

Thompson Learning

Owen, F and Jones, R (2003) Statistics, Pitman Publishing Limited

Web

Central Statistics Office: http://www.cso.ie

Statistics and Research Information Site: http://www.rba.co.uk

Research Information Resource Site: http://www.researchinfo.com

■ Communications

Recommended reading list

The Economist

Journal of Personality and Social Psychology

Training and Development Journal

Web

www.cso.ie: http://www.cso.ie

Degree in Print & Digital Media Technology Management – Section D

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■ Introduction to Information Technology

Essential reading list

Microsoft Learning, Microsoft office system inside out.

Supplemental reading list

Tupte, EP, Envisioning information.

Web references

www.medialifemagazine.com

■ Post-press and Packaging

Essential reading list

Speirs, H (1998) Introduction to printing and finishing, BPIF.

Supplemental reading list

Barnard, M (1999) Bookbinding and adhesives, Blueprint

Evans, I (1998) Paper, Blueprint

Web

www.mullermartini.co.uk

www.kolbus.com

www.horizon.co.jp

www.ghe.co.uk

www.wohlenberg.com

www.heildlberg.com

Journals

Irish printer.

Panorama

Print and paper Europe

Degree in Print & Digital Media Technology Management – Section D

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Reading list for Year 02 of the programme

■ Financial Accounting

Recommended reading list

Dyson, J.R. (2003) Accounting for Non-Accounting Students 6th ed,

Pitman Publishing, London

Web

http://www.booksites.net/dyson

http://www.accountingnet.ie

■ Economics

Recommended reading list

Turley and Maloney (2001) Principles of Economics 2nd ed, Gill &

Macmillam

Journals

Central Bank reports

Newspapers and ongoing economic reports

■ Operations Management

Essential reading list

Chase, RB, Aquilano, NJ & Jacobs, FR (2001), Operations

management for competitive advantage, 9th ed, McGraw-Hill Irwin.

Supplemental reading list

Dilworth, J (1999) Operations management. 3rd ed London: Thompson

Learning.

Keegan, R & Lynch, J (1995) World class manufacturing in an irish

context, Oak Tree Press, Dublin.

Waller, D (2003) Operations management – a supply chain approach,

2nd ed, Thompson Learning ,London.

Wild, R (2002) Operations management, 6th ed, Continuum, London.

Journals

European journal of operational research.

International journal of operations & production management.

Supply chain management: an international journal.

Degree in Print & Digital Media Technology Management – Section D

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■ Materials and Paper Technology

Essential reading list

Speirs, H (2001) Introduction to printing and finishing, Pira International

ltd.

Supplemental reading list

Kipphan, H (2000) Handbook of print media, Springer.

■ Industry Structure and Regulatory Issues

Essential reading list

Gunnigle, P et al (2006) Human resource management in Ireland, 3rd

ed, Gill & Macmillan, Dublin, Ireland.

Supplemental reading list

National standards authority of Ireland, ISO 9001.

National standards authority of Ireland, ISO 14001: 2004.

Evans, JR & Lindsey, W M (1999) The management and control of

quality, 4th ed, South Western College Publishing, USA.

Crosby, PB (1996) Quality is still free: making quality certain in

uncertain Times. McGraw-Hill Book Company, NY.

Juran, JM (1974) Quality control handbook, 3rd ed, McGrath-HiII, New

York, NY.

A selection of readings are included in the module handouts.

Web references

Philip Crosby Associates II Inc.: http://www.philipcrosby.com/main.htm

Quality Leaders: http:/ /www.iiacpii.org/Quality Leaders.htm

The W Edwards Deming Institute: http://www.deming.org/

The Quality Gurus: http://www.dti.gov.uk

ISO: www.iso.com

Degree in Print & Digital Media Technology Management – Section D

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■ Human Resource Management

Recommended reading list

Gunnigle, P., Heraty, N. and Morley, M.( 2002) Human Resource

Management in Ireland, Gill and MacMillan, Dublin

Journals

People Focus, Chartered Institute of Personnel and Development

Ireland

People Management, Chartered Institute of Personnel and

Development UK

Web

http://www.cipd.co.uk

http://www.cipd.ie

http://www.hsa.ie

http://www.entemp.ie

■ Management Accounting

Recommended reading list

Drury, C. (2003) Management Accounting for Business Decisions 2nd

ed, Thomson Business Press,

Dyson, J.R. (2003) Accounting for non-accounting students 6th ed,

Prentice Hall, London.

Journals

Management accountant

Certified Accountant

The Accountant

Web

http://www.booksites.net/dyson

http://www.beyondbudgeting.org

http://www.drury-online.com

http://www.beyondbudgeting.org

Degree in Print & Digital Media Technology Management – Section D

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■ Marketing

Recommended reading list

Kotler, P, Wong V, Saunders J and Armstrong G (2004) Principles of

Marketing 4th ed, European Edition, Prentice Hall, London.

Journals

Journal of Marketing

Journal of Advertising Research

The Quarterly Review of Marketing

The Harvard Business Review

Journal of Marketing Research

Journal of Marketing Management

Journal of Services Marketing

Journal of Consumer Behaviour

Industrial Marketing Management

Journal of Services Marketing

European Journal of Marketing

IBAR

Irish Marketing Review

Business and Finance

Irish Marketing and Advertising Journal

Web

Marketing Institute of Ireland http://www.mii.ie

Irish Marketing and Business News http://www.adworld

European Marketing Federation http://www.emc.be

CRM portal http://www.crmguru.com

■ Services and Production Management

Essential reading list

Keegan, R & Lynch, J (1995) World class manufacturing in an irish

context, Oak Tree Press, Dublin.

Degree in Print & Digital Media Technology Management – Section D

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■ Information Technology 2

Essential reading list

Microsoft Learning, Microsoft office system inside out.

Supplemental reading list

Tupte, ER. Envisioning information.

Web references

www.medialifemagazine.com

www.microsoft.com/products

www.micromail.ie

http://infoliteracy.ispress.org/

■ Law

Recommended reading list

The Companies Acts 1963-2003

and any one of:

Keenan, Á (2004) The Essentials of Irish Business Law, Gill and

Macmillan, Dublin.

Murphy, E (2004) Business and Company Law for Irish Students, Gill

and Macmillan, Dublin.

Doolan, B (2002) The Principles of Irish Law 6th ed, Gill and Macmillan,

Dublin.

Journals

Irish Law Times

Law Society Gazette

Irish Current Law Monthly Digest

Web

http://www.bailii.org

Degree in Print & Digital Media Technology Management – Section D

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Reading list for Year 03 of the programme

■ Digital Asset Management

Essential reading list

Magan, A, Introduction to digital assets management – just what is

DAM?

Supplemental reading list

Mauthe, A and Thomas, P (2004) Professional content management

systems: handling digital media assets, Wiley

Web references

www.canto.com

■ Estimating for Print

Essential reading list

Spiers, H (2006) Estimating for printing, BPIF, London.

Supplemental reading list

Kipphan, H (2000) Handbook of Print Media, Springer.

Web

www.printweek.co.uk

■ Marketing and Sales

Essential reading list

Hammond, J (2008) Branding your business, Kogan Page.

Trout, J (2008) Differentiate or die, Wiley.

Fisk, P (2008) Marketing Genius, Capstone.

Supplemental reading list

Kotler, P (2003) Marketing management, Prentice Hall International

Editions.

Levinson, JC (2008) Guerrilla marketing, Piatkus Publishing.

Gladwell, M (2008) Outliers – The story of success, Allen Lane

(Penguin Books).

Larreche (2008) The momentum effect – how to ignite exceptional

growth, Wharton School Publishing.

Glaser, JE (year) Creating WE, Platinum Press.

Degree in Print & Digital Media Technology Management – Section D

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■ Procurement

Recommended reading list

Monczka, Trent and Handfield (2001) Purchasing and Supply Chain

Management, Thompson

Journals

European Journal of Purchasing and Supply Management

Industrial Marketing Management

Journal of Business and Industrial Marketing

Supply Chain Management: An International Journal

International Journal of Physical Distribution & Logistical Management

International Journal of Retail and Distribution Management

International Journal of Logistics – Research and Applications

European Journal of Purchasing and Supply Management

Journal of Business Logistics

Degree in Print & Digital Media Technology Management – Section D

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Reading list for Year 04 of the programme

■ Strategic Management

Recommended reading list

Johnson, G, Scholes, K., and R. Whittington (2004) Exploring

Corporate Strategy Text and Cases 7th ed, Prentice Hall.

De Wit, B. and R. Meyer (2004) Strategy – Process Content Context:

An International Perspective 6th ed, Thomson Learning, London.

Journals

Administrative Science Quarterly

Academy of Management Journal

Academy of Management Review

Harvard Business Review

Long Range Planning

Strategic Management Journal

■ Quality Management

Recommended reading list

Evans, James, R., and William, M. Lindsey, (2002) The management

and control of quality, South-Western College Publishing.

Journals

International Journal of Quality and Reliability Management

Total Quality Management

International Journal of Operations and Production Management

Management Decision

Long Range Planning

Management Science

Supply Chain Management: An International Journal

International Journal of Physical Distribution & Logistical Management

European Journal of Purchasing and Supply Management

Web

http://www.iso.com

http://www.deming.org

http://www.iiacpii.org

http://www.dti.gov.uk

Degree in Print & Digital Media Technology Management – Section D

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■ Research Methods

Recommended reading list

To be inserted

To be inserted

To be inserted

To be inserted

To be inserted

■ Finance

Recommended reading list

Atrill, P (2003) Financial Management for Non-Specialists 3rd ed,

Perason Education, London.

Journals

European Financial Management (658.15)

Management Accounting (658.15)

Finance (Dublin) (332)

Journal of Finance (332)

Web

http://www.booksites.net/atrill/mclaney

http://www.beyondbudgeting.org

http://www.beyondbudgeting.org

■ Environmental Management

Recommended reading list

Selected texts will be circulated during the module.

■ New Technology

Essential reading list

Thompson B, (1998) Printing Materials science and technology, PIRA.

Fenton H, (1997) On Demand Printing, GATF.

Speirs, H (2000) Introduction to Printing and Finishing, PIRA.

Appropriate manufacturers web sites and publications both technical

and sales.

Degree in Print & Digital Media Technology Management – Section D

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■ Entrepreneurial Studies

Recommended reading list

Bridge, S.; O’Neill, K and Cromie, S. (2002) Understanding Enterprise

MacMillan.

Cooney, T.M. (2005) Irish Cases in Entrepreneurship, Blackhall

Publishing.

Journals

Academy of Entrepreneurship Journal

Enterprise and Innovation Management Studies, Taylor & Francis

Enterprise & Society: The International Journal of Business History,

Oxford University Press

Entrepreneurial Executive, Academy of Entrepreneurship

Entrepreneurship and Regional Development, Taylor & Francis

Entrepreneurship: Theory and Practice, Baylor University, ABI

Family Business Review, Family Firm Institute

Franchise Review, University of Canterbury

International Journal of Entrepreneurial Behaviour & Research, MCB

International Journal of Entrepreneurship Education, Senatehall

International Journal of Entrepreneurship and Innovation, IP Publishing

International Journal of Entrepreneurship and Innovation Management,

Inderscience Enterprises Limited

International Journal of Entrepreneurship and Small Business,

Inderscience Enterprises Limited

International Journal of Franchising and Distribution Law, Kluwer

International Journal of Management and Enterprise Development,

Inderscience Enterprises Limited

International Small Business Journal, Sage

Journal of Business and Entrepreneurship, Ass. for Small Business and

Entrepreneurship

Journal of Business Venturing, Elsevier

Journal of Consumer Marketing featuring Franchising Research, MCB

Journal of Developmental Entrepreneurship, Norfolk State University

and Miami University

Journal of Enterprising Culture, World Scientific

Journal of Entrepreneurship, Sage

Journal of Entrepreneurship Education, Academy of Entrepreneurship

Journal of Private Equity, Institutional Investor

Journal of Small Business and Enterprise Development, MCB

Degree in Print & Digital Media Technology Management – Section D

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Journal of Research in Marketing & Entrepreneurship in association

with MCB

Journal of Small Business Management, West Virginia University and

ICSB

Journal of Small Business Strategies, Small Business Institute

Directors Assoc.

Journal of Small Business Finance, JAI

Journal of Technology Transfer, Kluwer

New England Journal of Entrepreneurship, Sacred Heart University

(last published version on the web spring 2001, Editor has been

emailed)

Small Business Economics, Kluwer

Small Enterprise Development: An International Journal, Intermediate

Technology Publications

Small Enterprise Research: The Journal of SEAANZ, SEAANZ

Technovation, International Journal of Technical Innovation &

Entrepreneurship, Elsevier, Venture Capital, Taylor & Francis

■ Dissertation

Essential reading list

Jankowicz, AD (2006) Business research projects, Thompson.

Collins, J & Hussey, R (2009) Business research – a practical guide for

undergraduate and postgraduate students, Palgrave.

Saunders, P et al (2007) Research for business students, Prentice Hall.

Anderson J and Poole M(2001) Assignment and thesis writing 4th ed,

Wiley and Sons.

Supplemental reading list

Bryman, A (2001) Social research methods, Oxford.

Somekh, B & Lewin, C (2005) Research methods in the social

sciences, Sage Publications.

Denscombe, M (2003) The good research guide, Open University

Press.

Wisker, G (2001) The postgraduate research handbook, Palgrave.

Degree in Print & Digital Media Technology Management – Section D

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Schedule of examinations/assessments

Marks and Standards

Examinations are conducted in accordance with the Regulations laid

down by the Academic Council of the Dublin Institute of Technology.

Assessments are in accordance with the General Assessment

Regulations (Draft June 2009) see Appendix 2, and as indicated below.

Eligibility for Assessment

To be eligible for assessment, registered students must have complied

with the specific regulations of their course and the General

Regulations of the Dublin Institute of Technology.

Students-General

Examination registration and timetables of examinations will be posted

on official notice boards. The onus lies on each student to find out the

dates of their examination or assessment. No timetable or reminder

will be sent to individual students.

All candidates for examination must make application on the prescribed

form to the General Office by the due date. A penalty fee will be

imposed for late applications. Where a student is permitted to sit a

supplemental examination, notice must be given to the General Office

on the prescribed form and by due date.

Students who, through illness or other extraordinary circumstances, are

prevented from presenting themselves for examination or submitting

work for assessment should forward a medical certificate, or other

acceptable evidence, to their tutor, or the School Office immediately.

Medical certificates or such evidence will not be accepted n explanation

of poor performance

Assessments

The assessment of work may be based on the writing of reports and

continuous assessment in studio practice and other projects including

thesis or as end of term examinations.

A student must satisfy the examiners in all areas in order to pass the

examination.

Degree in Print & Digital Media Technology Management – Section D

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Assessment grades are freely available to the individual student to

ensure awareness of his / her progress. At the end of each term or

whenever appropriate a formal review of the students performance is

carried out by the years tutors and each student is advised of his / her

achievements by means of a tutorial.

Records of all tutorial meetings are kept on the students personal file.

Referral

When a candidate is referred, he/she may not receive the BA Award

until the deficiency in the required standard has been satisfied. This

may be done as appropriate in the Supplemental Examinations by:

re-submitting a all project work or any particular assignment or

part thereof or;

re-sitting an examination or;

undertaking any other specific requirement as laid down by the

Examination Board of the School of Art, Design & Printing.

Deferral

If exceptional circumstances prevail and the candidate is unable to

submit for assessment at the appointed time either for formal written

examination, portfolio or other project work, he / she will be deemed not

to have reached the standard required by virtue of non-submission.

In this event, notice must be given in writing to the Head of School of

Art, Design and Printing prior to the submission / examination date and

the matter will be brought to the attention of the Examination Board

meeting for decision.

Repeat Examinations

Where a candidate is undertaking a referral, a deferral or a repeat

examination, the required standard must be attained within a limited

period. Refer to the General Assessment Regulations.

Submission of Marks

When more than one examination is involved in a paper, the mark to be

returned must be agreed by all examiners concerned.

Degree in Print & Digital Media Technology Management – Section D

29

All Examiners, internal and external, shall attend examination board

meetings.

Results

End of year results will be published on the appropriate notice board

and or on-line. Marks or grades are not published.

Students have a right to discuss examination results privately with

tutors. A student who wishes to discuss a result should consult the

appropriate tutor after the result has been announced. Referred

students are required to consult with their tutor and ascertain the details

of their referral(s) within one week of the publication of the results.

Examination scripts shall be retained by the Office for six months from

the date of publication of results.

Projects must not be removed until after the publication of results.

Appeals and other matters relating to examinations are as set out in

DIT Examination Regulations.

Award Classification

The award of a BA in Print and Digital Media Technology Management

shall be made with the following classification:

First Class Honours: 70% - over

Second Class Honours, Upper Division: 60% - 69%

Second Class Honours, Lower Division: 50% - 59%

Pass: 40% - 49%

Progression

Students must successfully complete each stage of the programme

prior to progressing to the next year. In exceptional circumstances

derogations to this may be applied for. A maximum of two subjects may

be carried in this instance. Failure to successfully complete a year may

result in a full repeat of that year being requested. This would also incur

full fees.

Degree in Print & Digital Media Technology Management – Section D

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The programme is clearly recognized by the following professional

organizations as a result of their partnership within the print and

packaging industry forum.

Relationship with professional bodies

The Programme Development Committee have established many new

links with professional bodies who have given their approval and

support to the development of the BA (Hon) Printing and Digital Media

Technology Management Programme. The Committee has also

consolidated older links with bodies that have been supportive in the

past and have offered their continued support in the future.

The purpose of these links is to involve the industry in the development

and delivery of the BA programme. Representatives have contributed

to the programme development to date and have also expressed their

ongoing commitment to involvement in the development and delivery of

the BA programme.

NNI

The National Newspapers of Ireland (NNI) represents nine newspaper

publishers in the state who between them produce twelve titles.

Promoting the benefits of newspaper advertising is a central role of

NNI. In this age of unprecedented media activity we feel it is more

important than ever to point out that newspapers still offer one of the

most efficient and effective environments in which to advertise. NNI has

been responsible for many advances in how the media in Ireland

operate whether it is through their work in advertising, circulation,

research or campaigning.

IPF

The Irish Printing Federation (IPF) is the representative organisation of

the printing industry employers. The IPF has its own representative

structures, including an executive council elected by its members.

FÁS

The mission of FÁS is to increase the employability, skills and mobility

of job seekers and to assist employers to meet labour market needs,

thereby promoting competitiveness and social inclusion. FÁS also

provides training for the employed. FÁS is extensively involved in the

Degree in Print & Digital Media Technology Management – Section D

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provision of both initial training and continuous training for the Paper,

Print and Packaging industry.

Print and packaging forum

The printing and packaging forum was formed in 2001. The objective of

the Forum is to facilitate sustainability through consultation. The forum

consists of all social partners including Dublin Institute of Technology,

FAS, Enterprise Ireland, Irish Print Group, Graphic, Paper and Media

Union, Irish Printing Federation and Institute of Packaging.

Enterprise Ireland

Enterprise Ireland’s role is to accelerate the development of world class

companies to achieve strong positions in global markets resulting in

increased national and regional prosperity. The agency has

responsibility for indigenous manufacturing and internationally traded

services companies employing more than 10 people. It interacts with

client companies both on an individual and on a sectoral/group basis.

Enterprise Ireland’s interventions focus on technology/innovation,

production/operations, human resource development, market

development and internationalisation.

AMICUS Trade union

Formerly the GPMU, AMICUS is involved in the representation of craft

persons within the pre-press area of the sector.

IPG/SIPTU Trade union

The Irish Print Group/SIPTU is the main representative association of

the majority of employees in craft and transport areas.

Institute of Packaging

Are a body established for the promotion and professional development

of the packaging sector in Ireland.

Degree in Print & Digital Media Technology Management – Section D

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Programme Management

Programme Committee

The BA in Print & Digital Medial Technology Management has a

programme committee which operates in accordance with the Quality

Assurance Document.

The Programme Committee shall be made up of a select number of

lecturers and tutors from the programme and will include a Student

Representative in accordance with the Quality Assurance Regulations.

Membership

Programme committee chairperson Dr Kevin Byrne

RPL co-ordinator Eamon Byrne

Dissertation co-ordinator Louise Reddy

First year co-ordinator Conor Heelan

Second year co-ordinator Andrew Horan

Third year co-ordinator Vincent O’Leary

Third year Prof. Dev. co-ordinator Sean Wearen

Fourth year co-ordinator Noel Bright

Student Representatives elected from each year of the

programme

The Programme Team shall be made up of all sta� teaching or tutoring

on the programme and does not include a student representative.

Sta�/student Meetings

Sta�/student meetings shall take place at least once per term and more

regularly if deemed necessary by either student or sta� at their

individual request.

Examination Board

Faculty Board

There are six Faculties within the DIT. The School of Art, Design and

Printing is in the Faculty of Applied Arts. The Faculty Board has

Degree in Print & Digital Media Technology Management – Section D

33

responsibility for developing and monitoring the implementation of

academic policy matters and in particular academic procedures in

respect of courses and programmes within that Faculty.

School Board

Shall consist of The Head of School, Heads of Departments, School

Secretary, Programme Chairs, and invited guests at the request of the

Head of School.

Examination Boards

The function of the examination board is to determine the result and

level of performance in respect of each candidate for the ensemble of

mandatory assessments for the course and to specify the

requirements, if any, relating to reassessment. This determination is

made in accordance with the procedures and regulations set out in the

Course Document under Marks and Standards.

Internal and external examiners

Internal examiners

These are whole-time or part-time members of academic teaching staff,

formally appointed each year for the purpose of examining and

assessing the students in their care and with a range of responsibilities

as set out in the General Assessment Regulations of the Dublin

Institute of Technology.

External examiners

Normally there are two external examiners appointed for each course in

respect of the terminal examinations of a course leading to an award of

the Institute, in order to provide an annual objective peer judgement on

the standards achieved at the completion of the course.

Degree in Print & Digital Media Technology Management – Section D

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Annual Monitoring

Class representative

Each student group elects a representative to air their views to the

student union. Any problems, which touch on programme problems, are

discussed with the heads of department. There is student

representation on Academic Council and also at Course Committee

level. Students also give feedback details to individual staff members

via the Q5 form. Further details may be found in the Quality Assurance

document available on the DIT website.

Programme review

The programme is critically evaluated at yearly intervals by the

Programme Committee under the supervision of the relevant Faculty

Board, to ensure that the academic standards are being maintained at

the appropriate level in accordance with the Quality Assurance

Handbook. The programme is also reviewed every five years as part of

the School Review policy.

Student Feedback

Student feedback will be facilitated shortly thereafter the publication of

results from each module to assist the student in the assessment of

their progress. It will be in 2 parts –

Part (1) feed-back to the student on their work and how it met

the project assessment criteria

Part (2) direction for the student on how the he/she will best

progress throughout the remaining semester utilising available

resources.

Class representative

Each student group elects a representative to air their views to the

student union. Any problems, which touch on programme problems, are

discussed with the Head of Department. There is student

representation on Academic Council and also at Course Committee

level. Students also give feedback details to individual staff members

via the Q5 form. Further details may be found in the Quality Assurance

document available on the DIT website.

Degree in Print & Digital Media Technology Management – Section D

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Student Representatives elected from each year of the

programme

Staff/student Meetings

Staff/student meetings shall take place at least once per term and more

regularly if deemed necessary by either student or staff at their

individual request. Student represetatives have the opportunity at these

meetings to voice views and opinions regarding the programme to the

Programme Committee.

Programme Quality Assurance and Enhancement Procedures

The programme is critically evaluated at yearly intervals by the

Programme Committee under the auspices of the Faculty Board to

ensure that the academic standards are being maintained at the

appropriate level in accordance with the Quality Assurance

Regulations.

A student survey will be conducted at the end of each semester using

the Q6 Form in accordance with the Quality Assurance Regulations.

Any amendments to the programme are considered by Faculty Board

for approval.

Guidance to student

Recommended study techniques

Your success in college largely depends upon how you use your time.

Therefore, planning and time management are key skills to master.

Where does all the time go? From week to week keep a diary of how

you actually spent your time and find out how you can improve on it

from week to week.

There are obvious time limits, which must be met, but try to derive as

much personal experience and knowledge as possible from projects.

Personal involvement at all stages will give you much more satisfaction

and feeling of achievement.

Degree in Print & Digital Media Technology Management – Section D

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The following are some simple study tips;

Study notes soon after the class lecture, this will aid information

retention.

If an assignment is long and overwhelming, divide it into smaller

units that you can work in immediately.

Give yourself a break from study every now and again.

Plan blocks of work -50 minutes work 10 minute break.

Study tedious or difficult material first.

Plan ahead with projects allow sufficient time to get them done.

Don’t jump from subject to subject

School, faculty and Institute Support

Mature Students

It is felt at DIT that everyone is a lifelong learner. The DIT Mature

student support service has a store of resources, tips and handy hints

to support you during your time at college, including information on

everything from what financial aid is available to you, study aids, time

management and much more. Whether you are a final year student or

have just started first year, the mature student web pages

www.dit.ie/mature is constantly updated throughout the year, keeping

you informed on any forthcoming events and workshops geared

specifically towards mature students.

Disability Services

The disability services at DIT are committed to helping students with

disabilities achieve their academic goals. If you are a person with a

physical sensory or learning disability, medical or mental health

condition that interferes with your learning disability services can

support you.

Counselling Service

The DIT counselling service is available to all students. It is a free

confidential service and provides a safe place where you can come and

talk about any issue or difficulty, which may be troubling you. There are

a team of counselling psychologists operating in four of the main sites.

Over 500 students use the service each year and some of the issues

that students bring to counsellors include personal social issues,

relationship issues, family issues, depression, anxiety, low self esteem

Degree in Print & Digital Media Technology Management – Section D

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and self confidence, academic problems, exam worries, phobias, eating

disorders, sexual identity, bereavement, alcohol and just other general

life problems.

Chaplaincy Service

Other services include the Chaplaincy Service, which provide support

and care for your personal, social and spiritual life and contributes to a

sense of community throughout the institute

General Information

General Student Behaviour

Eating, drinking and smoking are not allowed in work areas. Work

relating to support or academic studies must not be carried out in class

project time unless it is specifically related to the project in hand, or

otherwise agreed by the lecturer in charge. Similarly, work relating to

one support/academic staff member should not be carried out in

another's session. Where students are formed into smaller groups for

organisational/problem-based-learning purposes, the numbers in each

group should not be violated and any exchanges should be discussed

with the lecturer. Generally, a productive class atmosphere should be

maintained which is neither disruptive nor inconsiderate to other

students. Late submission of project work will normally result in a

progressive reduction of grading. In general, the way students conduct

their business, will be seen as a component of their general attitude

and approach to course work.

Teaching Locations

The programme is delivered primarily on the main Bolton Street

campus however some modules may be delivered in other DIT

locations where specified.

Workshop Safety and Regulations

As a student of DIT you are bound to adhere to all Health and Safety

regulations. In the area of Print Media you will be exposed and have

access to printing media labs. In advance of any practical

demonstration or workshop exercises, the lecturer in charge will outline

the health and safety precautions and hazards pertaining to the print

media workshops.

Degree in Print & Digital Media Technology Management – Section D

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These guidelines will include the following

All students working in the print media workshops must be

supervised by a lecturer or the designated supervisor.

Never enter a lab or workshop unless a lecturer is present.

Never operate any machine without having express permission

from the lecturer in charge.

Read any instructions carefully before starting to work.

Familiarise yourself with the stop buttons and guarding

mechanisms

Check that all guards and safety devices are in place on

machines and ensure that they are used at all times

Wear appropriate approved Personal Protective Equipment at

all times when in Laboratories.

Approved safety glasses, ear defenders and dust masks must

be worn at all times when using any machine

Never leave a machine running unattended

Watch carefully what you are doing - avoid distraction

Structuring Reports

Guide to Structuring Report Assignments

Prepared by the Department of Print and Digital Media, January 8th 2009, Version 3.0

Introduction: Report Assignments

The report is the assignment/assessment tool used on the BA in Print &

Digital Media Technology Management. Reports are often used in

education but they are also the method of presentation used in the

workplace. The reports you produce at college are a practice for the

way many employers will want you to work. Producing a report is the

most usual way of communicating results from a project or investigation

and they need to be concise and structured in a specific way. All report

assignments on the BA Programme must follow the structure specified

in this document.

1. Report Structure

1.1 Title Page

Should include the Title of the Report. Although normally as descriptive

as possible, it should be limited to four or five words. If further details

are needed, a subtitle can be added. This page should also include the

Degree in Print & Digital Media Technology Management – Section D

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name of the author, date, programme, module and the name of the

tutor.

1.2 Summary

While typically this will be the final part to be written it is useful to place

it at the beginning of the Report. In this way it acts as a foretaste to

what follows and helps familiarise the reader to the content. Consisting

normally of one page it should summarise the whole Report (rather

than just recommendations) and should include a brief statement of the

original problem, and of the main evidence that have led to the

conclusions.

1.3 Contents List

Should show major and minor section headings, preferably numbered.

Provides a clear indication of the structure of the Report, as well as

acting as an index to enable one to refer to a specific part of it.

1.4 Introduction

The summary will have begun the process of familiarisation, however it

is here in the Introduction section that this is mainly achieved. The aims

and objectives of the report must be stated here. The introduction may

also address the following:

a) Why is this topic important?

b) What was the remit of the author?

c) What is the main argument in the Report?

d) On what evidence is the argument based?

e) What are the implications for this argument?

1.5 Main Section

This includes a more detailed exploration of the problem/topic.

Normally the main objective here is to make it as clear and as coherent

as possible for the reader. To this end, careful consideration should be

given to the use of sub headings, concise and unambiguous language

and careful editing to ensure it meets with the required word count.

Detailed illustrations or further extensive elaboration of points raised

are best left for inclusion in an Appendix.

1.6 Conclusions

The conclusions section should follow naturally from the main body.

Degree in Print & Digital Media Technology Management – Section D

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There should be no new material introduced at this stage, but rather a

drawing together of the arguments developed in your main section, so

that their implications can be spelled out. It may help to think of the

conclusions as being a summary of relevant findings.

1.7 Recommendations

The recommendations should be clearly prioritised, and justified. Those

evaluating your report will be checking that these recommendations are

appropriate, and are consistent with the aims and objectives of the

report.

1.8 Appendices

Appendices are where you include supporting evidence for those

wishing for more detail. Thus you might include a copy of a

questionnaire, or an interview schedule, or tables and charts. Any

material in your appendices should be referred to at the appropriate

point in your text, so that the reader who does wish to refer to the

supporting evidence knows that it exists, and where to find it.

In the interests of clarity, letters should be used to identify the different

appendices, to avoid confusion with the numbers used to identify the

major and minor sections of your text.

1.9 References/Bibliography

Some of your evidence will be in the form of secondary data. You could

also be drawing on concepts, which have been introduced, in your

courses. In both cases, your readers may wish to reassure themselves

that you are making appropriate use of information or theory. You need

to make very clear in your text what source you are using at any point,

and include a list, usually at the end, with full reference to the material

in question. Thus in the text you might say “Handy (1985)”, while in

your references you would say:

Handy, CB (1985) Understanding Organizations (3rd ed), Penguin,

London.

The appropriate referencing system used on the Programme is the

Harvard System. The recommended text for guidance on implementing

the Harvard system correctly is Anderson, J and Poole, M (2001)

Assignment and thesis writing, (4th ed), Wiley and Sons, Brisbane (lib

ref: 808.066).

Degree in Print & Digital Media Technology Management – Section D

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1.10 Reflective Report

A reflective report is a summary of the learning you have obtained and

the observations you have made through the course of an assignment.

The learning points and the observations can be derived from memory

of events or more often a Reflective Diary. The reflective report may

focus on:

Research approach

Team working issues

Project, time and resource management

Making presentations

Personal goals

Peer evaluation

Other

To help you write the report, under each point above, ask yourself the

following questions:

What was successful?

What could have worked better?

What were the key learning points?

Are there any implications for future practice?

(What would you do differently next time?)

Tip: Keep notes in a diary throughout the course of an assignment, this

will make writing the reflective report much easier when you come to

write it.

2. General Production of Report

2.1 Citing references in your report

The required referencing system used on the Programme for report

writing is the Harvard System. The essential text for guidance on

implementing the Harvard system correctly is Anderson, J and Poole,

M (2001) Assignment and thesis writing, (4th ed), Wiley and Sons,

Brisbane (lib ref: 808.066).

2.2 Margins

Every page of the report must meet these minimum margin standards:

Top: 1 inch Bottom: 1.25 inch Right: 1 inch Left: 1.5 inch (binding

edge)

All Report material must fit within these margin requirements (including

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tables, page numbers, figures, and graphs). The margins used should

be consistent throughout the report.

2.3 Fonts and Font Size

Twelve point Times New Roman, left aligned, is standard, but any

legible font, except those that are script, italic, or ornamental, is

acceptable for the body of the text. All print should be letter quality with

dark black characters that are consistently clear and dense.

2.4 Line Spacing

The report must be one and one-half spaced. Spacing must be used

consistently throughout the document. Footnotes, endnotes,

bibliographic entries, long quotations, items in lists, and appendixes

may be single-spaced. The line spacing observed in a report must be

consistent throughout, including the spacing between a chapter

heading and the first line of text.

2.5 Pagination

Every page of the entire report must be numbered, except for the title

page. Page numbers must appear in the same location on each page

and be consistent in font size and style, not less than .5 inch from the

edge of the page. Preliminary pages of a report are numbered in

lowercase roman numerals. The first page of the report (main body)

follows the preliminary pages and begins in Arabic numbering with 1.

2.6 Paper

The report must be submitted on white, 80 to100gsm, and A4 standard

grade paper.

2.7 Print Quality

Report copies submitted should be preferably of laser quality. If you are

concerned about print quality, ask your tutor for advice. Excellent

quality photocopies without any smudges or blemishes may be

submitted. Corrections made with correction fluids or tapes are not

acceptable.

2.8 Binding

A single staple in the upper left hand corner of the report should be

sufficient in most cases. If the number of pages precludes this method

Degree in Print & Digital Media Technology Management – Section D

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of binding then a plastic comb binding is the preferred binding method.

Never submit a report unbound in loose pages.

2.9 Submission Copies

Students are required to produce two hard copies of the report and one

electronic version. One hard copy is submitted to the tutor for

assessment. Students must retain the second hard copy and the

electronic version of the report. If requested students must be able to

present these to their tutor.

2.10 Plagiarism

Presenting other peoples work as your own is considered plagiarism.

Any report submitted for assessment, that includes plagiarised material

will receives an automatic fail grade. It is ok to include some

information from a primary or secondary source once it is referenced

clearly in the report.

2.11 Word Count

The report should be approximately 1500 words from the Introduction

through to Recommendations, but should not exceed 1800 words. This

word count does not include the prelims (summary, contents page, etc)

and end matter pages (appendices, bibliography etc).

The learning and reflection report should be approximately 500 words

but no more than 600.

Degree in Print & Digital Media Technology Management – Section D

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Assessment criteria for report writing and thesis

Student Title

Component Excellent Good Reasonable Poor Very poor

Aims and Objectives 10

Aims and specific objectives are clearly and coherently stated and worded in a way that makes it clear how they relate and their suitability for a report

Specific objectives are stated with a level of clarity that indicates achievability, but still without a clear link to an overall plan. OR ELSE: The Aim may be clear, but the objectives lack precision or clarity.

Specific objectives stated, but rather too many (more than five) or too few (only one), and no clear relationship to an overall aim but can be found or inferred somewhere in the report.

There is a weak link between the stated aims and objectives with no supporting text linking them throughout the report.

There are no specific aims and/or objectives. OR ELSE: There are aims and objectives but they are not clearly stated, leaving the reader very unclear as to what the project is about.

Mark

5 to 4.1 4 to 3.1 3 to 2.1 2 to 1.1 1 to 0

Background10

Clear and concise description of the overall context, clear description of the approach why the hypotheses matters to the student and others within that context

Clear description of the overall hypotheses within the context of the learning outcome, with a basic (adequate) description of the organisational context.

Description of the hypotheses within the context, but only some limited approach covered.

The context may be stated, but not in line with desired approach.

The hypotheses has not been described nor has any reference been made as to its context within the report.

Mark

5 to 4.1 4 to 3.1 3 to 2.1 2 to 1.1 1 to 0

Literature review 20

Comprehensive analysis and synthesis of critical points of knowledge, ideas and theories,resulting in themes that are concise, unbiased, and relevant to the thesis topic. Clear and logical flow of ideas.

Reasonable analysis andsynthesis of critical points of knowledge, ideas and theories.Themes mostly concise, unbiased, and relevant to the thesis topic. Mostly clear with alogical flow of ideas.

Some analysis and synthesis ofcritical points of knowledge, ideas and theories. Themes not always concise, unbiased, or relevant to the thesis topic. May lack clarity and a logical flow of ideas.

Descriptive summaries of published documents with importance or relevance indicated but not fully explained. Consideration of whether or not any internal documents are relevant.

Published documents summarised, but not linked in any effective way to the aims or objectives of the project under investigation.

Mark

20 to 16.1 16 to 12.1 12 to 8.1 8 to 4.1 4 to 0

Data collection and methods 20

Choice of data and methods of collection clearly described, including extent of data gathering. Methods well handled and convincingly justified against the project aims and objectives, including discussion of access issues. Some discussion of inappropriateness of other data collection approaches. Full relevant background material supplied as appendices.

Choice of data and methods of collection clearly described, including extent of data gathering. Methods adequately handled and justified against the project aims and objectives, including some discussion of access issues. Full relevant background material supplied in appendices.

Choice of data and methods for collecting them described, but with some gaps, there may be some doubt about how well methods have been handled, or how relevant they are to the aims and objectives. Some background material on methods supplied in appendices.

Choice of data and methods of collection somewhat vague and with some gaps in the material. Methods of collection are mixed up but are partially related to the aims and objectives.

Poor choice of data and methods, handled incompletely, with little evidence of link to aims and objectives.

Mark

20 to 16.1 16 to 12.1 12 to 8.1 8 to 4.1 4 to 0

Data analysis and results 20

Approach to analysis clearly explained and applied coherently and convincingly. Relevant results clearly set out and compellingly supported by appropriate evidence – qualitative and/or quantitative.

Approach to analysis explained and applied clearly, although not completely convincingly. However, results are clearly set out and clearly supported by appropriate evidence – qualitative and/or quantitative.

Explanation of analysis is basic, definite linking of results to evidence. However, application of analysis and validity of results and evidence are indicated.

Explanation of analysis is basic, with some indication of linking results to evidence. However, application of analysis and validity of results and evidence are indicated.

Approach to analysis not clear, inappropriate to the aims and objectives, or its application incomplete or inappropriate. Findings bear little or no relation to evidence.

Mark

20 to 16.1 16 to 12.1 12 to 8.1 8 to 4.1 4 to 0

Conclusions and recommendations10

Conclusions and recommendations clearly stated, relevant to aims and objectives, linked to results and to course perspectives. Discussion of what can be strongly concluded and what is more speculative. Clear and realistic proposals for action based on insights and learning.

Conclusions and recommendations stated, which are relevant to aims and objectives and linked to results. Realistic proposals for action follow from conclusions based on insights and learning.

Attempts to draw conclusions and recommendations from results are not entirely convincing. Conclusions are incomplete, but there is still a basic link to the conclusions and results and basic feasibility.

Conclusions and recommendations are weak and do not really follow from data and results.

No detectable conclusions or recommendations .

Mark

10 to 8.1 8 to 6.1 6 to 4.1 4 to 2.1 2 to 0

Presentation10

Structure and style of the the report makes its flow easy to take in and follow. Clearly written and well argued throughout. Fully and correctly referenced. Appropriate use of graphics and diagrams.

Structure and style of the report makes its flow easy to take in and follow. Mostly clearly written and well argued. Correctly referenced.

Structure and style are adequate in terms of making it possible to take in the overall flow. Writing and argument not always clear or convincing. Referencing may be incomplete.

Poorly written and structured, with arguments that are difficult to follow, dense text, poor referencing. Typographical errors so prevalent as to obstruct understanding. Possibly seriously over length.

No discernible logical structure or argument within the report.

Mark

10 to 8.1 8 to 6.1 6 to 4.1 4 to 2.1 2 to 0

Reflective Report, 500 Words10

Key strengths and weaknesses identified and critically discussed, including what happened that was different from the plan and assumptions that needed to be questioned. Clear and convincing summary of learning gained and implications for future practice and learning needs.

Some strengths and weaknesses of the project identified, with good attempt to reflect on them and learning gained from the research. Implications for future practice or learning needs identified. Not as well developed as “excellent” category.

Some strengths and weaknesses of the project identified, but not completely convincing. Reasonable attempt to identify implications for future practice or learning needs.

Little evidence of learning and a limited attempt to identify implications for future practice or learning needs.

Demonstrates little or no ability to self-evaluate and identify future implications for learning or professional practice needs.

Mark

10 to 8.1 8 to 6.1 6 to 4.1 4 to 2.1 2 to 0

Total Marks

Comments

Produced by John Greene for the MAPDP 2003 adapted for BA by K Byrne, revised by Programme Team 2009.

Degree in Print & Digital Media Technology Management – Section D

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Library facilities in DIT

Library Resources

The library service plays a central role in the educational mission of the

DIT as it seeks to provide the resources to support the learning,

teaching and research activity of the Institute.

The main collections relating specifically to Print Media are held in the

Library at Bolton St. and business and management texts can be found

at Aungier St. and Mountjoy Sq also. Current book stock volumes are

divided into 3 main collections - Reference, Short Loan and Main

Lending.

The DIT Library Service has a total staff of 55. Users may not remove

or interfere with any item of computer equipment.

Bolton St. Library is one of 6 libraries in Dublin Institute of Technology.

It is located in the main building Bolton St., Dublin 1 that has entrances

on both Bolton St. and Kings Inn St. The library caters for Print Media,

Built Environment and Engineering.

The library holds the resource collection for DIT’s Learning and

Teaching Centre, in the silent study area at Bolton St. library

The library has 40 PCs as well as 4 stand alone Catalogue PC s and

over 360 wireless student study spaces. There are 5 black and white

printers photocopiers. It also has the facility for stand alone black and

white printing should there be a problem with the network.

The library has a collection of almost 60,000 books, reports and thesis,

there is an audio visual collection with over 800 titles from all subject

areas. There are 500 journal titles, with some journal issues dating

back as far as 1930’s.

DIT Library actively promotes a policy of providing access to

information resources world wide, to supplement its core collections.

There has been and continues to be heavy investment in information

technology over the last number of years.

Access to the World Wide Web is now freely available on a number of

library PC’s. It currently contains over 100,000 references with c.15,000

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being added annually. The Library is currently investigating a number of

Web based information services, which will provide additional subject

coverage. The library produces a number of publications designed to

help users exploit the available resources. Guided tours are given to

first year students and the librarian participates in orientation

programmes for new students.

Opening Hours

Term-time

Monday - Thursday 09.00 - 21.30

Friday 09.30 - 17.15

Saturday 10.00 - 17.00

Outside term-time

Monday - Friday 10.00 - 17.00

Library Opening and Closing Times may change – please check locally.

Dublin Institute of Technology Library Regulations

All registered staff of the Dublin Institute of Technology are

entitled to use the library services. Other categories of users

maybe admitted according to D.I.T. library policy.

All users must have a current D.I.T. identity card which must be

produced when borrowing library materials and at any other

time upon request.

The person registered on the I.D. card or library card is

responsible for all material borrowed on that card. I.D. cards and

library cards are not transferable. Lost or stolen cards should be

reported immediately to the library or Secretary Registrar.

All materials borrowed from the library must be returned by the

due date and time. Borrowers with overdue material may not be

permitted to borrow additional items, or renew other items, until

such time as all overdue books are returned. Fines may be

levied on overdue materials.

Users must refrain from bringing food or drink into the library.

Mobile Phones, personal stereos, MP3/4, etc should not be

operated within the library.

The D.I.T accepts no responsibility for any damage or theft of

personal belongings howsoever caused.

The librarian is fully authorised to enforce the library regulations

and to take such action as is necessary in this respect.

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N.B. - This is a draft copy of the proposed regulations and is subject to

the approval of Academic Council

Relevant Student Clubs

Clubs and Societies

Some 150 Clubs and Societies operate in the Institute. These represent

all of the major (and many minor) sporting disciplines, as well as

cultural and social activity and numerous course-related societies.

Some of the DIT centres have well equipped Gymnasia, and the

swimming pool in DIT Kevin Street is available to all registered

students. Other local facilities are used where required.

Sports Clubs

Aerobics

Gym

Athletics (Cross Country)

Hockey

Badminton

Hurling

Basketball

Judo / Self Defence

Camogie

Mountaineering

Circuit Training

Racing

Equestrian

Rugby

Gaelic Football

Snooker

Gaelic Football (Ladies)

Soccer

Go-Karting

Swimming

Golf

Volleyball

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Art and Design and Printing Activities

Architecture Society Field trips, visiting speakers etc

Drama Society Weekly classes, performanc.

Cumann naGaeilge Social nights to promote language

Film Society Weekly film viewing, reviews

Landscape Society Field Trips etc

Fashion Society Fashion events for charity

Exhibition Society Funding & arranging exhibitions during yr

Driving Club Assistance in learning to drive

Photography Club

Print Club Materials, visiting lecturers, papermaking

etc

Erasmus Society Exchange of foreign students, talks,

workshop

Performance and Exhibitions

The faculty of Applied Arts offers numerous opportunities throughout

the year to enjoy student performances and exhibitions. Music students

in the conservatory of Music and Drama give regular concerts and solo

recitals from September to May in the Theatre, DIT Kevin St. and major

venues throughout the city. Drama students produce theatre events

regularly.

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Staff teaching on the Programme

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Name Noel Bright

Faculty Applied Arts

Staff Grade Lecturer

Present Position Lecturer in Print Media Technology

Academic Qualifications

BSc Management

C&G Diploma in Information Technology

C&G Advanced Craft Certificate in Printing Technology

Dept. of Ed. Full Trade Certificate in Lithography & Photolithography

Teaching Experience

1979: Part-time lecturing in lithographic printing DIT

1980 – Present: Full-time lecturing in Print-Media Technology

Professional Experience

Apprenticeship in Lithographic printing and Photo-lithography.

Printer at Creation (magazine publishers).

Printer/supervisor at Fine Arts Ltd. Hallmark (greeting cards).

Printing Consultant.

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Name Eamon Byrne

Faculty Applied Arts

Staff Grade Lecturer (Structured)

Present Position Lecturer in Business & Management

Academic Qualifications

Advanced Craft City & Guilds in Printing Management

Diploma & Post Graduate Diploma in Marketing

BA (Hon) Business Administration

Master of Business Administration

Master of Arts Teaching & Learning

Master of Research

Teaching/Educational Experience

FÁS Senior Training Officer Apprenticeship & Curriculum

Development: 1978 – 1990

DIT Lecturer: 1990 – Present

Professional Experience

Full Apprenticeship in Printing Industry

5 Years Post Apprenticeship in Management in Printing Industry

3 Years Trainer & Business Consultant in cross-section of Industries

Research Interests

(i) Absorptive Capacity of Knowledge in MSME’s (PhD in MMU)

(ii) Curriculum Development (Knowledge Transfer) for Educators

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Name Dr Kevin Byrne

Faculty Applied Arts

Staff Grade Senior Lecturer II (Acting)

Present Position Head of Department, Print & Digital Media

Academic Qualifications

Junior Trade Certificate in Lithographic Printing & Platemaking (DOE)

Senior Trade Certificate in Lithographic Printing & Platemaking (DOE)

National Craft Certificate (FÁS)

MBA in Accounting & Finance (DIT)

BA in Management (IMI)

Diploma in Business Studies (IMI)

Certificate in Print Sales and Marketing (BPIF)

Certificate in Quality Assurance (G&G of London)

IRCA (Bywater, UK)

Teaching Experience

DIT Bolton Street: 1998 – Present

Professional Experience

Over 20 year’s industry experience covering a range of roles and

responsibilities. Employers have included:

Dept of Defence, Print Manager | Print Options Ltd, Managing Director

Brookfield Printing, Quality Manager | Microprint, Production Manager

Publications/Research/Relevant information

Consultancy to industry: 1998 – Present

Minerva Doodle – ‘Irish attitudes and perceptions to e-learning in a

vocational environment’, December 2004.

ESTIIC, Interreg IIIc, ‘Customized Publishing – document of best

practice’ December 2007. ESTIIC, INTERREG IIIc, Solengheim,

Germany 2007, Customized Publishing – Creating alternative

strategies for printing and publishing houses.

CRIPREDEE Conference, Kilkenny, 2007, Customized Publishing –

Capitalising on alternative media channels.

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Name Ann Conway

Faculty: Tourism and Food

Staff Grade Lecturer

Present Position Lecturer in Hospitality and Management

Academic Qualifications

Registered EdD student with University of Sheffield 2008 – present

Masters of Arts (Third Level Learning and Teaching) 2004

PGDip (Third Level Learning and Teaching) 2003

PGCert (Third Level Learning and Teaching) 2002

TEFL (Advanced Business English Certificate) 1999 & 2000

M.Phil (Consumer Behaviour in Tourism Marketing) 1999

BSc (Management) 1996

HDip (Hotel and Catering Management) 1996

Teaching Experience

DIT: Fulltime Lecturer in Hospitality Management 2001 – present

DIT: Part time Assistant Lecturer: 1997 – 2001

Part time EFL Teacher: Morehampton Language Institute: 1999 & 2000

Marketing Research Assistant, Tourism Research Centre: 1999 – 2001

Post Graduate Researcher, DIT: 1997 – 1999

Professional Experience

Silver Service Banquet Waitress, Trinity Catering Dept: 1998 – 1999

Assistant Manager, The Brewery Hostel: 1996 – 1997

Temporary Assistant, Gulliver Sales & Marketing Dept: 1996

Telesales Manager/Student Accommodation Placement Program

Assistant, Trinity Summer Accommodation, Trinity College: 1996

Duty Manager – Great Southern Hotels Rosslare; 1995

Cost Controller – Eyre Square Great Southern: 1995

Research Interests

Higher Education, The student as a consumer, Consumer behaviour,

Marketing, Setting up businesses, Developing entrepreneurship in a

college.

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Name Gerry Glynn

Faculty: Business (School Retail & Services Management)

Staff Grade Part-time Lecturer

Present Position Lecturer in Human Resource Management,

Supply Chain Management, Quality Management

Academic Qualifications

MSc Organisational Behaviour (TCD) 1991

Assessor/Lead Assessor Training in Total Quality Management.

Membership of Professional/other bodies

FÁS registration – National Register of Trainers: 903314

MIITD: (lapsed)

IRCA: (lapsed)

Teaching Experience

Dublin Institute of Technology: 1997 to present

DIT – National Institute Transport and Logistics: 1997 to present.

Professional Experience

Range of management positions in industry:

Allied Irish Banks | Clery & Co (1941) Ltd. | McCann Fitzgerald

Solicitors

Established own consultancy firm, specialising in change management

and organisational development.

Gerry has successfully facilitated long-term Scenario Strategic Planning

exercises with: Forfas – The Irish Council for Science and Technology,

The Dublin Institute of Technology, Dublin Port and a number of

organisations in former Eastern European countries.

Involvement in a number of projects for:

the Finglas Cabra Partnership,

the Leitrim, the Donegal, the Inishowen and the MFG Gaeltacht

Partnerships.

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Name Conor Heelan

Faculty Applied Arts

Staff Grade Assistant Lecturer

Present Position Lecturer in Prepress and Print Media

Academic Qualifications

Senior Trade Certificate Lithographic Printing

Jeb Teaching Diploma

Post Graduate Certficate in Teaching and Learning

Teaching Experience

Seven years lecturing at third level.

Professional Experience

Ten years working in the Print Industry.

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Name Andrew Horan

Faculty Applied Arts

Staff Grade Assistant Lecturer

Present Position Lecturer in Post Press

Academic Qualifications

BSc (Hon) Degree in Print Management (2008).

Front Line Management (1998, IMI).

Negotiation Skills (1999, IBEC)

Senior Trade Cert (1992).

Teaching Experience

4 Years

Professional Experience

1989 – 2007 Lithographic Web Press (formally Smurfit Web Press).

1995 – 2007 Bindery Manager

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Name Eavan Murphy

Faculty Applied Arts

Staff Grade Lecturer

Present Position Lecturer in Media Law

Academic Qualifications

Barrister-at-Law, Honourable society of Kings Inns 1991

Masters of Law, University College Dublin 1990

Bachelor of Civil Law, University College Dublin 1998

Membership of Professional/other bodies

Member of the Irish Association of Law teachers

Teaching Experience

DIT: lecturing for 10 years at undergraduate and postgraduate level

Professional Experience

External examiner role:

Institute of Incorporated Public Accountants in Business and Company

Law | Business Law for CIMA -the Chartered Institute of Management

Accountants | Bachelor of Arts in Police Studies in the Garda College.

Developed industry specific lectures and courses for the Institute of

Incorporated Public Accountants, the Irish Payroll Association, Teagasc

Agri Business Group and the Plato Business Support Program.

Publications/Research/Relevant information

Murphy Eavan, Make that Grade - Irish Company Law Revision, 3rd

edit, Gill and Macmillan, Dublin, 2006.

Murphy Eavan, Business and Company Law for Irish Students, Gill and

Macmillan, Dublin, 2004.

“Evolution of New Advertising Techniques in Ireland”, in EU

Commission Study on the Evolution of New Advertising Techniques,

EU Commission 2002.

Murphy Eavan, Irish Legal Framework for Business Students, 2nd edit,

Gill and Macmillan, Dublin, 2000

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Name Vincent O’Leary

Faculty Applied Arts

Staff Grade Lecturer II

Present Position Lecturer in Print Media Technology

Academic Qualifications

Senior Trade Cert in Lithographic Printing

Advanced Craft Certificate in Printing Technology, C&G of London

Membership of Professional/other bodies

Irish Print and Packaging Forum

Teaching Experience

Twenty-eight year teaching experience

Professional Experience

1966-1977 Worked in various print works in Dublin area

1977-1981 Print Manager Associated Packaging

Publications/Research/Relevant information

Have acted as technical advisor to companies with technology and staff

training requirements.

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Name Louise Reddy

Faculty Applied Arts

Staff Grade Assistant Lecturer

Present Position Lecturer in Design and Prepress Technology

Academic Qualifications

Currently completing MA in Teaching and Learning

Post graduate Cert & Dip Teaching and Learning (DIT)

MA in Professional Design Practice (DIT)

BDes in Interactive Media (NCEA)

Diploma in Design Communications NCEA)

Certificate in Printing Technology (NCEA)

Teaching Experience

DIT Bolton Street 1998 – Present

IADT, Dun Laoghaire 1997 – 2003

Professional Experience

10 years as a freelance graphic design consultant including

professional experience with

Design HQ (clients include Killkenny Design, Crafts Council, IBEC,

Merrion Collection)

Vermillion (clients include Gill & Macmillan, BDO, IMMA, ESB

Networks)

Image Now (clients include Plaza Hotel, National Treasury

Management Agency)

Design Edge (clients include Lever Brothers, Coca Cola)

Publications/Research/Relevant information

Consultancy to industry (skills training) 1998 – Present

“Theories of Learning” joint publication online DIT Level 3

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Name Seán Wearen

Faculty Applied Arts

Staff Grade Assistant Lecturer

Present Position Lecturer in Print Media Technology

Academic Qualifications

Senior Trade Certificate Printing

Teaching Experience

13 years with the Dept of Printing

Professional Experience

29 years in the Printing Industry