due 402356 recruitment strategies to meet the needs of new it jobs dr. ann beheler, principal...
TRANSCRIPT
DUE 402356
Recruitment Strategies To Meet The Needs Of
New IT Jobs
Dr. Ann Beheler, Principal InvestigatorAnn Blackman, Program ManagerConvergence Technology Center
Innovations 2008
www.convergencetechnologycenter.orgwww.convergencetechnologycenter.org
Three partner community colleges working together in the North Texas area
Convergence Technology Center
www.convergencetechnologycenter.orgwww.convergencetechnologycenter.org
Convergence Technology Center
Focus Build curriculum for Convergence Technician Training
faculty case study/problem-based learning approach convergence technology content
Recruiting faculty and students from underserved areas Sharing materials with others utilizing CCCCD’s
partnership with National Center for Telecommunications Technology Regional Program
www.convergencetechnologycenter.orgwww.convergencetechnologycenter.org
Types of Prospective Students
Undeclared major Entry level technician Re-careering individual Post Baccalaureate Recent High School Graduate
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Individuals growing up in the 21st century will have 7 or more careers
Recruiting MUST be a multi-faceted, focused approach.
One Recruitment Event, Over and Over, Right?
NO!
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Focused Recruitment
Provide “just in time” information Keep it relevant to what their interest and
needs are Show them the money Remember - If they’re not a geek, then they
know a geek
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Focused Recruitment
Recruitment includes not just prospective students, but also
Parents, friends, family Teachers, advisors Employers
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THE CHALLENGE
Provide training for jobs that don’t exist yet.
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FOCUS On The BIG Picture – Raises Awareness Public Relations
Human Interest Stories Online newsletters, “Lifestyle” magazines
Service Clubs/ Chamber of Commerce Don’t forget the churches!
K-12 school events Math & Science Nights Classroom Visits
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Make it Hands On
Middle School Field Trip to the Convergence Lab
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FOCUS On Making A Connection Prospective College Students
Middle School and High School group campus field trips
Undeclared College Majors Focus on developmental math classes and
introductory computer classes Faculty and Staff
Lunch’n’Learns
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Faculty/ Staff Lunch’n’Learn
SUBJECTS HAVE INCLUDED:
•What is a Smart Home, anyway?•Network Security: Why it’s important to you•Convergence Technology Lab tour•Voice Over IP
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FOCUS OnInformation, Please! Email Communication
Upcoming courses Promote events Faculty development
Email Marketing www.constantcontact.com www.icontact.com
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FOCUS OnInformation, Please!
SHORT, INFORMAL sessions Pizza Nights Java Jolts New Student Orientations
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FOCUS OnInformation, Please!
WORKSHOP sessions TechKnowFire High School Faculty CEU’s“Influencing The Influencers” Career Week Tech Day
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Partner with other College Resources Recruiting Student Life Tech Prep Leadership Development Programs
CCCCD ACE program resulted in recruitment of undeclared majors through the Developmental Math Program – we found student who didn’t know they could succeed in a career.
www.convergencetechnologycenter.orgwww.convergencetechnologycenter.org
FOCUS On Retaining The Students Declare Your Degree Day Focus Groups
Plan TechKnowFire Suggest “Bringing IT Together” Network Dinners Participate in recruitment events
Take every opportunity to highlight and acknowledge student accomplishments
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Access To Recruitment Materials1. www.convergencetechnologycenter.org
2. Login (upper right hand corner)
3. Register
4. Choose “Products” at bottom of page
5. Request access
After receiving access, you can login and immediately go to products page.
Your Best Recruitment Tools are Your Students
http://animoto.com/play/be382699e4fbeef443220b28cbf23285
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Results to date
IT/Telecommunications registrations up almost 65% over 2004 (200+ more students)
Underserved percentages more than doubled except for Hispanics
Companies that traditionally recruited only 4-year graduates are recruiting from us now (Nortel, Perot, for example)
www.convergencetechnologycenter.orgwww.convergencetechnologycenter.org
Collin Convergence Enrollments are up
Fall
04
Spr
05
Fall
05
Spr
06
Fall
06
Spr 07
Total Convergence
330 346 466 482 511 537
Women 35 39 57 66 70 76
African-American
27 38 41 40 52 63
Hispanic 25 27 42 44 19 42
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Percentage Increase over Fall 04 Fall
04Spr05
Fall05
Spr06
Fall06
Spr 07
Total Convergence
0 5% 41% 46% 55% 63%
Women 0 11% 63% 89% 100% 117%
African-American
0 41% 52% 48% 93% 133%
Hispanic 0 8% 68% 76% -24% 68%
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Questions and Contacts
Dr. Ann Beheler Principal Investigator [email protected]
Ann Blackman Program manager [email protected]
This material is based upon work supported by the National Science Foundation underGrant No. 0402356. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation