「dummy photography」hi-fi prototype
TRANSCRIPT
°JH7 | Dummy Photography
What?
C�§rv� | Realtime Pose Instruction
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��9Y | 6 different Amazing Styles
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5 Basic styles: �¡P,�©, I3,�1, °J
1 Special Edition: ��QM8Y(NN,��z-:)
T��W | Original Stickers
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Who&Why?
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If... /s?
�w(la)�(chou)c(hen)!
Taking Photos
should be FUN!
You are
Target Customer!
Agenda ● Design Process ● Business Plan
Design Process
Discover
User Research
● Contextual Interview ● Questionnaire ● Focus Group
Age Distribution Favorite Photo Style
Favorite Function
Market Research
Define
Persona
Define
Scenario
Define
Design Brief
Develop
Prototype
Step 1: Build 3 prototypes with different information architecture
Step 2: Pilot Usability Test
Step 3: Usability Test 1
Step 4: Triangulation: Online Survey
Step 5: Redesign Information Architecture
Step 6: Usability Test 2
Step 7: Build final paper prototype
Develop
Step 1: Build 3 prototypes with different information architecture
Information Architecture A
Information Architecture B Information Architecture C
Develop
Step 2: Pilot Usability Test
Develop
Step 3: Usability Test 1
Develop
Step 4: Triangulation: Online Survey
A: Too simple, but interesting B: Logical C: Functional, but complex
Develop
Step 5: Redesign Information Architecture
Develop
Step 6: Usability Test 2
Develop
Prototype
Develop
Business Model Canvas
Deliver
Official Website: www.dummyphotography.com
Business Plan
Business Model Canvas
Value Proposition
Strength • sensitivity of current trend
among youths for special edition production
Weakness ● deficiency of capital
investment
Threat ● potential entry of Meitu
Xiuxiu who has heavy capital and quick adaptability
Opportunity
• popularity of smart phones • booming market for sticker
selling and photography software • rare competitors focusing
on the real-time instruction ● large potential customer base
78.52%
0.10%
18.98%
1.10% 1.30%
Android
�BlackBerry �iOS Windows
Other
Release Channel
Smartphone OS Sales Share for China 2013
42%
31%
14%
4% 9% Baidu Group(����+91�+����)
360 Mobile Assisstant
Snappea(�� )
Gomarket(���)
Others
Release Channel
Promotion Channel
Cost Structure & Revenue Source
Sticker Selling
Filter'Selling
Sponsorship
Managing'Cost'
○ Research)&Developemt)○ Design)○ Tes6ng)○ Cloud)Hos6ng)
Marke0ng'Cost'
● Distribu6on)● Marke6ng)
Financing'Cost'
Income Statement
Official Website: www.dummyphotography.com
Will You
download?
Q&A