Dun & Bradstreet Premium Data

Services

Paul Turley

March 2015

Cleanse & Match and Business Verification Options and Solutions

D&B Premium Data Services

& Solution Scale

2

Data Steward, Desktop User

On-demand data, small volume, manual updates

Data Analyst, Group collaboration

Small/mid-scale, manual or automated updates

Enterprise-scale solution, Integrated data

Fully automated, frequent updates

Business verification Office App for Excel

Power Query / Azure Marketplace data feeds

SSIS component or custom API application

Scenario Scale Solution

3

Dun & Bradstreet Business

Verification service subscription

Business Verification Office App

Uses Business

verification Service

subscription

through Azure

Marketplace

Enter company

information into

Excel sheet

Run verification

Returns DUNS

Number & verified

information

4

Power Query & Power BI with

Azure Marketplace D&B Services

5

Power Query & Power BI with

Azure Marketplace D&B Services

6

Power Query & Power BI with Azure

Marketplace D&B Services

7

Analytics Using Accurate

Business Data

8

Integrating Cleanse & Match with the

SSIS Data Transformation Component

Uses Business Cleanse & Match API

Implemented in SSIS package data flow task

Any SSIS supported data source

Any SSIS supported data destination

Requires basic Integration Services development skills

Use in data flow for data warehouse or line-of-business

applications

SSIS component v.2 works with SQL Server 2008 R2, 2012

or 2014

Uses Visual Studio 2010 or 2012 SSDT shell or retail version

9

Integrating Cleanse & Match with the

SSIS Data Transformation Component

10

Matched: Confidence level >= 8

Unmatched:Confidence level 3-7

Pre-validate failed:Confidence level <= 2

Thresholds determine match segregation

Optional settings & properties provide more complex control & flexibility

MatchGrade & DUNS Number

11

MatchGrade represents 11 letter grade elements of a business record that are factored into the Confidence Level and criteria used to match an input record to a verified record. For most elements; A=Same, B=Similar, F=Different, Z=Null

The DUNS Number is the key to identifying each business for future updates and to get additional data from D&B; such as: • Demographics & Firmographics• Contacts details• Family hierarchy (related businesses)• Business insight• Minority status• Sales & market performance

Visit www.dnb.com to learn more.