dunkin' donuts company

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Shibina Alexandra Moscow 2012

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Plan, Overview, background, target audience, promotion, competitors

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Page 1: Dunkin' donuts company

Shibina AlexandraMoscow

2012

Page 2: Dunkin' donuts company

Jon LutherExecutive Chairman

Dunkin’ Brands

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•global franchisee-reported sales of approximately $6.4 billion•10,000 stores• 33 countries;•3 million visitors a day;

•1.5 billion cups of coffee per year;•70 varieties of donuts;•30 kinds of coffee, espresso drinks, and based on them;•30 kinds of appetizers, salads, sandwiches

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• 1950 – foundation"make and serve the freshest, most delicious

coffee and donuts quickly and courteously in modern, well-merchandised stores.”

• 1955 – first franchise license • the original coffee blend recipe • 2010 – first Russian Dunkin 'Donuts

William Rosenberg

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Coffee and beverages are made just the way you like it.

A range of delicious products no matter what you're craving.

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America's Favourite Coffee is just one of the delicious beverages brewed daily.

•Refuel with our legendary coffee•Recharge with a soothing Latte•Add a Turbo Shot® of espresso to your coffee

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Enjoy your favourite flavours extra cold:•Iced coffees•Lattes •Teas

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•Refresh your day with something cold and sweet.•Indulge in a Frozen Coffee drink one of your favourite flavours. •Enjoy the refreshing taste of a fruity Coolatta® beverage.

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Baking up of delicious food for over 60 years:•Donuts •Muffins•Croissants•Biscuits•Toasted English muffins, and more

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Find your favourite combination of eggs, cheese, ham, and sausage, on:•Texas toast•English muffins•bagels, and more.

With classics like ham and cheese, turkey, cheddar and bacon your lunch just got an upgrade.Try:•Texas Toast •Grilled cheese•Roast beef.

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Dunkin' Brands Group, Inc.

Target customer:•the middle class American•both males and females•in age from 18-45•salaries from $40,000-100,000 annually•coffee enthusiasts•people on the go•some families.

The ideal consumer is a working professional, with a family, in their thirties and enjoy a good coffee drink and occasional doughnut before work to get their day started.

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