duplicate supression case study
TRANSCRIPT
1
DUPLICATE SUPPRESSION CASE STUDY
What Does NAP consistency do at scale?
Twitter: @danleibson Email: [email protected]
2
THE DATA SET1,239 locations
48 Keywords per location
59,329 data points checked on a weekly basis
8,115 true duplicate or incorrect listings suppressed across 37 publishers
Twitter: @danleibson Email: [email protected]
3
THE METHODOLOGYAll keywords were geo-located by zip as there are multiple locations per city.DonutsLocation set to 92627
Explicit geo-location was called out both before and after the term.Donuts Costa MesaCosta Mesa Donuts
This is the first large scale study to demonstrate a direct correlation between citation consistency and Google My Business ranking.
Twitter: @danleibson Email: [email protected]
4
STUFF HAPPENED
Twitter: @danleibson Email: [email protected]
12/21/14 12/28/14 1/4/15 1/11/15 1/18/15 1/25/15 2/1/15 2/8/15 2/15/15 2/22/15 3/1/15 3/8/15 3/15/150
2000400060008000
1000012000
Local / 3 Pack Progress by Pack Type and Position Counts
3 Pack #1 Local Pack A 3 Pack #2 Local Pack B 3 Pack #3Local Pack C Local Pack D Local Pack E Local Pack F
5
LOTS OF AMAZING STUFF
Twitter: @danleibson Email: [email protected]
12/21/14 12/28/14 1/4/15 1/11/15 1/18/15 1/25/15 2/1/15 2/8/15 2/15/15 2/22/15 3/1/15 3/8/15 3/15/150
2000400060008000
1000012000
Local / 3 Pack Progress by Pack Type and Position Counts
3 Pack #1 Local Pack A 3 Pack #2 Local Pack B 3 Pack #3Local Pack C Local Pack D Local Pack E Local Pack F
3 Pack #1 Local Pack A
3 Pack #2 Local Pack B
3 Pack #3 Local Pack C
Local Pack D
Local Pack E
Local Pack F
Total-100%
-50%0%
50%100%150%200%
-1000-5000500100015002000
Overall Gain by Pack Type and Position Counts
Gain % Gain
6
AND EVEN THINGS WE DIDN’T EXPECT
Twitter: @danleibson Email: [email protected]
Positive 6 Positive 5 Positive 4 Positive 3 Positive 2 Positive 1 Zero Change
Negative 1
Negative 2
Negative 3
Negative 4
Negative 5
Negative 6
0500
1000150020002500300035004000
Rank Changes within Local or 3 Pack
Series1
7
TAKEAWAYS
Twitter: @danleibson Email: [email protected]
Enforcing citation consistency and removing duplicates produced a net 23% increase in pack presence.
This brand has an anemic SEO strategyNo indexable page per locationNo Google My Business optimizationDon’t measure GMB traffic