dusit international brand brochure

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For over 65 years, Dusit International has been synonymous with world-class hospitality, delivered with the iconic touches of service and artistry of Thailand. From pioneering hospitality and education to leading development in emerging destinations, Dusit International offers an encompassing range of hotel, resort, spa and educational experiences.

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Page 1: Dusit International Brand Brochure
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Dusit Thani Bangkok -the icon of Thai hospitality in the heart of Thailand's capital.

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“In all that we do, we are devoted to the same principle of creating an uplifting experience for

our guests, no matter what their journey may be.”

Thanpuying Chanut Piyaoui,founder of Dusit International

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Dusit International is a legendary Thai hospitality brand with over 65 years of experience in the hospitality and education sectors. Today, it is one of the fastest growing Thai brands.

From being the country’s very first homegrown hotel chain, Dusit has established a presence in Australia, Bhutan, China, Egypt, Maldives, Myanmar, the Philippines, Qatar, Singapore, the UAE, USA and Vietnam.

We strongly believe that in order to keep growing, we must continue to align ourselves with similarly strong and growing partner companies.

The Path of a Legend

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(from left to right)Myanmar, Bhutan, Philippines, Kenya,China, and Vietnam

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No matter where our hotels and resorts are located, our service is rooted in Thai culture and tradition. Dusit endeavors to create a personalized welcome for all guests, fulfilling our brand promise of “delivering an experience that enlivens the individual spirit, no matter the journey.”

Enlivening theIndividual Spirit

Dusit Thani Maldives, Mudhdhoo Island, Baa Atoll - the Maldives' first ever UNESCO biosphere reserve

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VisionTo be the preferred Asian hospitality brand

for customers, employees and stakeholders

MissionExceeding customers’ expectations

with each and every experience

Brand PromiseDelivering an experience that enlivens

the individual spirit, no matter the journey

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Dusit Thani Dubai

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Dusit Hotels & Resorts comprises four distinct hotel brands, created to serve to a diverse range of business and leisure travellers. Catering to the needs of different market segments, the Dusit brands encompass intimate boutique hideaways, full-service upmarket resorts, casual yet chic hotels, and efficient accommodations for the value-conscious.

Every property represented by Dusit Hotels & Resorts offers the iconic hospitality and unique service artistry of Thailand, the hallmark of the Dusit brand.

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Dusit Thani Hotels & Resorts is a renowned, full-service brand which embodies the richness and tradition of Thai culture. The Dusit Thani brand serves as a trusted symbol of Thai values with environments that are calm, fragrant and colourful, with every detail crafted to lift the spirit and engage the senses. Guests experience the genuine warmth, respectfulness, and commitment of the staff at every Dusit Thani property.

A RICH HERITAGE ANDWORLD-RENOWNED HOSPITALITY

TRADITIONAL THAI GRANDEUR,

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The Dusit Devarana brand is a significant niche offering that leverages Dusit’s legendary hospitality and artistic heritage into a personalised experience. Reflecting the ultimate in sophistication, it provides an exceptional destination for the exacting, well-travelled individual.

Dusit Devarana properties provide a sanctuary of cultured refinement for those who seek a balance of tranquillity, convenience and excellence - marrying the best of gracious Thai hospitality and destination appeal.

AN INTIMATE SANCTUARYOF CULTURED REFINEMENTFOR THE EXACTING,WELL-TRAVELLED INDIVIDUAL

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colourful chic and a refreshing sense of

playfulness

Contemporary

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dusitD2 is a contemporary hotel and resort brand whose distinctive combination of cutting-edge design, high-tech connectivity and ef�cient, modern convenience re�ects the needs and desires of the new generation traveller.

Offering a refreshing take on ‘destination chic’, the upscale dusitD2 brand promises to inspire and energize. A stylish place to meet and interact, dusitD2 is Dusit International’s model for the 21st century.

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Welcoming • Efficient • Affordable

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Affordable excellence in convenient locations –helping you make the most of each journey

Dusit Princess is a upper mid-market brand that is efficient, affordable and dynamic with modern facilities, providing experiences that combine the well-being of business and leisure travellers with sustainable value.

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AustraliaBrookwater, Queensland

BhutanThimpuPunakha

ChinaAnhuiBinhu, ChangzhouConghua, GuangzhouDianchi Lake, KunmingDongtai, Jiangsu

EgyptCairo

IndiaNew Delhi

KenyaNairobi

MaldivesMaagaa Island, Ari AtollMudhdhoo Island, Baa Atoll

MyanmarYangon

OmanMuscat

PhilippinesCebuDavaoManila

QatarDoha

Saudi ArabiaJeddah

SingaporeThailandBangkokChiang MaiChiang RaiHua Hin

TunisiaSousse

UAEAbu DhabiDubai

USAGuamPasadena, California

VietnamCam Ranh

KrabiNakhon RatchasimaPattayaPhuket

Fushun, LiaoningHainanHongmei, ChangzhouPanzhihua, SichuanQingfeng, Changzhou

Qingyuan, GuangdongShanghaiShaoxingSuining, SichuanTianjin

USA

Zaozhuang, Shandong

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Philip

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Viet

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Sing

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Mal

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Keny

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Mya

nmar

Aust

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DUSIT FOOTPRINT

Chi

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Egyp

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Om

an

Saud

i Ara

bia

Qat

arU

AE

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S i g h tA warm smile, A sincere wai. Bold, contemporary art displays or uninterrupted views over a crystal-clear sea. The Dusit experience ensures nothing short of love at first sight.

HALLMARKS

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S o u n dA soothing waterfall welcomes you from a vast lobby. A traditional Thai Khim plays softly in the background. Contemporary beats fill the air over a dimly lit bar…

Soundscapes are carefully crafted to create the perfect ambience.

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Ta s t eFrom traditional fare to cutting-edge cuisine, taste the world from within our award-winning restaurants.

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S c e n tSalty sea air. Invigorating Lemongrass from an oil burner. The sweet smell of Jasmine from a welcome garland. No detail is overlooked when crafting the Dusit guest experience.

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To u c hThe texture of hand-woven silk. Warm oil against the skin. The gentle pressure of a therapist’s massage. All the senses are awakened by the Dusit guest experience.

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DUSITMANAGEMENTSERVICE

Technical Services & Design

The Technical & Design team work closely with developers and third party consultants to ensure projects are well developed in a timely manner.

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TrainingInspired by the lifelong endeavor of Dusit’s founder to deliver gracious Thai hospitality to the world, the Training Team has developed unique programmes to ensure the delivery of the company’s brand promise the world over.

OperationsExperienced hoteliers provide guidance and work closely with developers throughout the planning, pre-opening and post-opening stages to uphold operating standards and ensure financial returns.

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SALESMARKETING

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The revenue team closely monitors hotel performance and market share and continually develops distribution channels to ensure maximum revenue for each property.

Revenue Management Sales

A dedicated sales network is in place for key feeder markets including seven Regional Sales Offices and 34 Sales Networks worldwide.

Loyalty Marketing

The Loyalty Marketing Team is dedicated to providing services that ensure repeat guest satisfaction and maximise revenue per visit. The team employ the latest CRM software and consumer insights to tailor programmes and promotions to our exclusive, homegrown database.

The ultimate aim of Dusit's Sales and Marketing teamis to create and enhance profitability

The Partnerships Team reach out to airlines, banks, credit card and telecommunications companies to create synergistic relationships that add value to the brand.

Partnerships BrandingThe Branding Team works closely with hotels to uphold company standards in the creation of collateral materials. The team provides templates and guidelines in order to promote a uniform corporate image to the public.

The new media & communication team continually develops new media channels, providing guidance for hotels in order to expand media reach and exposure.

New Media & Communication

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FOOD BEVERAGE&Dusit's F&B team develops new, creative concepts and oversees all global F&B operations, a core part of Dusit's guest offering. Regular hotel product and service audits ensure quality standards, and the F&B team also develops policies and procedures, tracks performance and provides analysis as well as operational support as required.

Marrying the best of traditional Thai cuisine with new world innovationDelivered with gracious hospitality.

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WELLNESSWith extensive expertise in Spa & Wellness, Dusit offers consulting for high-end spas operating under its own spa brands or a customised concept.

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Inspired by ancient Thai literature, Devarana Spa takes its name from a mythical garden in heaven. Classical Thai instruments signal your entry into this haven, where age-old Thai health and beauty practices are combined with modern know-how to deliver the ultimate pampering escape.

Namm Spa offers the perfect complement to the traditional Devarana Spa offering. Namm is the Thai word for water and this serene urban retreat adopts the philosophy of "health through water." An oasis of wellbeing with contemporary décor and offering the latest in beauty and wellness treatments, Namm Spa delivers an indulgent escape with an international approach.

Providing state of the art gym equipment and facilities, complemented by internationally qualified personal trainers to ensure optimal training, guests can achieve the best workout possible at our on-site DFiT gyms. The gyms boast an extensive list of fitness systems and classes for guests to choose from, with local residents able to utilise the facilities by purchasing a number of membership packages.

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EDUCATION

After Honorary Chairperson Thanpuying Chanut Piyaoui opened the Princess hotel in Bangkok in 1948, she quickly realised the importance of developing and nurturing homegrown hospitality talent, saying at the time, “If Thailand is to be among the world's leaders in the hotel and hospitality industry, the education and training of staff would be of the highest importance.”

Over the years, Thanpuying Chanut worked hard to honour this commitment, laying the foundation that led to the opening of the first Thai hospitality management school, the Dusit Thani College in 1993.

In 2009 Dusit Thani College initiated a joint programme with the Lyceum of the Philippines University and in 2007, Dusit entered into a joint venture with Le Cordon Bleu, the world's leading hotel and culinary education institution. The resulting Le Cordon Bleu Dusit Culinary School is the first school of its kind in Southeast Asia and Dusit continues to found institutions of the highest calibre throughout the region.

More than half a century of dedicationto hospitality knowledge

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Le Cordon BleuDusit Culinary SchoolLe Cordon Bleu Dusit Culinary School (LCBD) offers students a strong foundation in practical, hands-on culinary training. The school welcomes international students from all over the world and offers 5-star facilities and training. All classes are taught in English with Thai translation.

Dusit Thani College is one of Asia’s leading private hospitality colleges offering internationally recognised degree programmes (both Bachelor’s and Master’s) as well as non-degree programmes in all aspects ofhospitality, culinary, restaurant and tourism management.

Dusit Thani College

The Dusit Thani Hotel School is Thailand’s first hospitality school based on ASEAN Common Competency Standards for Tourism Professionals. The school offers a complete curriculum at both certificate and degree levels, covering all areas of hotel operations. Credits from the school are transferable towards Bachelor degree programmes at various partner universities.

Dusit Thani Hotel School

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Points of Difference

Several decades of experience in developing,owning and managing hotels and resorts

Niche, unique international player

Deep Asian roots with an international perspective

Strong brand equity resulting from rich history

Distinctively Thai gracious hospitality

Size allows for a highly personalised relationshipand easy access to top executives

Transparent with solid corporate governance and highly ethical,family-operated public company

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Value of Dusit as a Partner

Ability to guide partners through the development process

Revenue-centric approach to maximise asset potential

Highly effective sales organisation with a unique infrastructure,including global sales support

Ecologically responsible with ongoing benchmarkingand EarthCheck certification

Education division which facilitates expansionthrough a pool of fresh talent and a deep knowledge base

Flexible, adaptive and responsive to owners

Award-winning hotel operator

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DEVELOPMENT OFFICES AND CONTACTS

Global Corporate Office

Dusit International, Dusit Thani Bldg.3/F, 946 Rama IV Rd., Silom,Bangkok 10500, Thailand

Rustom [email protected]: +66 2667 8940

China

Dusit Fudu Hotels & Resorts01-03, 11/F CITIC Square Bldg. 1168 Nanjing West Rd., Jing AnShanghai 200041, China

Harris [email protected]: +86 132 66950 288

Hong Kong (Hong Kong, Taiwan, Macau)

Dusit International, 3001-3002Great Eagle Centre, 23 Harbour Rd., Wanchai, Hong Kong

Harris [email protected]: +852 2514 8282

Europe, Middle East & Africa (EMEA)

Dusit International, Suite 17-08World Trade Centre, P.O. Box 9458,Dubai, United Arab Emirates

Andrew [email protected]: +971 4332 9270

Asia Pacific

Dusit International, Dusit Thani Bldg.3/F, 946 Rama IV Rd., Silom,Bangkok 10500, Thailand

Ryan [email protected]: +66 2667 8950

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