• 10-day annual International Festival for kids 4-14 in Amsterdam

• Film + Television + New Media Program

• Professionals Conference!!

Mission Statement: Media Literacy

• How can we learn kids to understand media/deconstruct/ contextualize

• Empowerment

• Quality & Inspiration

Cinekid MediaLab

Convergence: between film, television and new mediaInnovation: art, technology and science

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1. Apprenticeship

2. Schooling era

3. decentralized/Life-long learning

Three different learning era’s

Digitization has changed the world

1. We need new (problem solving) skills2. Learning takes places at different locations3. More responsibility towards the family4. Just-in-case learning vs just-in-time learning

The MediaLab1200 m2

Digital Playground-Interactive Gardenwonder - open play - discover

• Installations • Innovative applications

• Games• Workshops

• Intuitive interfaces, distinction between the body and the digital is fading• Stronger connection between the physical and virtual• Enhancing an active pro-active attitude: empowerment• To tickle their imagination and curiosity

Chick’nRun

QuickTime™ and aDV - PAL decompressor

are needed to see this picture.

QuickTime™ and aDV - PAL decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.