IMPRESSIONS WITH OVER1.2% CTR WITHIN 3 WEEKS3 MILLION

OBJECTIVES1. To gain prominence amongst the target audience by creating

buzz around the new “James Bond's Drink” - Heineken

2. Build curiosity and awareness for the new James Bond movie - Skyfall by re-directing the audience to play a web game “Crack The Case” - James Bond Style!

OUR APPROACH

BRAND

RESULTS

Heineken, the leading Dutch beer brand in association with GroupM partnered with Affinity’s Next-Gen Display Network to promote their brand as the official sponsor of ‘Skyfall’ - The latest James Bond movie.

Affinity's Next-Gen Display Advertising Network delivered

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We ran a category targeted display ad campaign through our premium In-Footer Ad Unit displaying multiple above-the-fold banner ads. The premium visibility provided by In-Footer was complimented by garnering extensive reach for the campaign through our In-Page Ad Unit running multiple contextually targeted standard banner ads

These campaigns were contextually targeted to web users (males, aged 21-35) browsing online content related to Entertainment, Auto, Sports, News, and Technology across Affinity’s Premium Display Publisher Network

We worked closely with the creative team at GroupM to ensure that the banners captured the thrill and the essence of being James Bond. These banners invoked the user's curiosity and allowed him to play a game named “Crack The Case” - James Bond Style!

Affinity’s dedicated Account Managers continuously optimized campaign delivery by serving higher volumes during the peak hours of the day as well as late in the night, in order to grab the attention of our target audience and boost performance

In-Footer Implementation

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In-Page Implementation

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