dw media pack 2015

Read by more UK

breeders thanany other canine

publication

The UK’s favourite canine newspaper

• Over 5,000 subscribers and a total weekly readership of 39,000 dog lovers

• Over 93,000 visits to our website each month

• 230,000 people watch dogworld.tv each month

• Our readers own an average of 5-6 dogs

• 216,000 dogs in our market place

Media information 2015

Digital Media

Crufts News Special 2014

Jack Bispham awarded best in show at Crufts 2014 to the Standard Poodle

Ch/Am Ch Afterglow Maverick Sabre

Everything you need to know about Crufts

Everyone at Eukanuba congratulates Crufts 2014 Best in Show winner CH/AM CH AFTERGLOW MAVERICK SABRE

and owners Jason Lynn, John and Sandra Stone and co-breeder Mike Gadsby. You can also see Ricky on the back page of the Crufts News Special

photo Brace

March 8, 2013 £2.20we know dogs

A focus on health

Experts from the Animal Health Trust (AHT) scientific and veteri-nary teams will be on hand each day to offer advice and answer queries from dog owners, and scientists from the charity’s inherited disease, can-cer and seasonal canine illness (SCI) research groups will also be present, supported by clinicians working in the Kennel Club Cancer Centre at the AHT.

The Trust’s genetic services team will also be available to discuss canine DNA testing for hereditary diseases, DNA profiling and parentage verifi-cation.

The KC stressed again this year that its key priority is to promote the health and wellbeing of dogs. Since 2009 it has committed £1.2 million to researching inherited diseases and creating health tests at the KC Genetics Centre at the AHT, and it has also loaned the AHT £1.5m for its Cancer Centre, where vital research will take place to prevent and treat canine cancer.

Genetic healthOther research undertaken at the

AHT has enabled the development of the online tool Mate Select ser-vice, which helps breeders to make more informed breeding decisions to ensure the future health of their breeds. People can find out more about this work at the ‘Breeding for the Future’ stand at Crufts in hall 3/56.

“In addition to working to improve the genetic health of dogs the KC is committed to ensuring that dogs do not suffer ill health as a result of exag-gerated conformation,” said spokes-man Caroline Kisko on Tuesday. “To this end the KC reviewed all breed Standards with the veterinary profes-sion and introduced veterinary checks at dog shows to this end. The intro-duction of breed health co-ordinators also helps to ensure that the KC and breeders can work together to most effectively address health issues.”

Mrs Kisko said the KC remained concerned that too many breeders outside its influence did not make use of the information and tools which are now available for breeding health-ier puppies, and are giving the large number of responsible breeders a bad reputation as a result.

“The Assured Breeder Scheme continues to be the centre of the KC’s efforts to raise the standards of breed-ing and to educate puppy buyers,” she said.

The collaboration between the KC and the AHT has been a great suc-cess, and it is a partnership the AHT hopes will continue. Its deputy chief executive Dr Mark Vaudin was keen to emphasise how much progress had been made in certain health areas over recent years, particularly since the inception of the KC Genetics Centre.

“We are very excited about the col-laboration between us and the KC and the fact that we can use our combined knowledge and expertise to help dog health and welfare,” he said. “A large number of tests has emerged in recent years such as Mate Select, and thanks to KC funding we can continue our work and increase speed to find things to help dogs.

“The KC has also helped fund our investigation into seasonal canine ill-ness, which has been affecting dogs in certain areas of the country each autumn.”

The AHT’s presence at Crufts in terms of offering relevant advice and support to dog owners has grown sig-nificantly in the last few years.

“This year we have the largest pres-ence ever – 40 vets, scientists and other personnel over the four days to answer questions and give advice,” Dr Vaudin said. “This echoes the number of initiatives currently going on in the world of canine welfare.

“It’s great that the KC has started to fund the science – they are making inroads, no question – and the collab-oration between us is a very positive thing all round.”

The time is now!

Main index page 2

Bench and Field: A whirlwind year of challenges and triumphs pages 28-29

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Foto urma sieger Book2009 Book (English Version) £50.002008 Book (English Version) £50.002007 Book (English Version) £40.002006 Book (English Version) £40.002005 Book (English Version) £40.002004 Book (English Version) £40.002003 Book (English Version) £40.002002 Book (English Version) £40.002001 Book (English Version) £40.002000 Book (Free Translation) £40.00 (Sold out)1999 Book (German Edition) £40.00 £20.001998 Book (Free Translation) £40.00 £20.001997 Book (Free Translation) £40.00 £20.001996 Book (Free Translation) £40.00 £20.001995 Book (Free Translation) (Limited Numbers Available) £40.00 £20.001994 Book (No Translation) (Limited Numbers Available) £30.00 £20.00To order either phone 01273 834470 or complete the details required on the coupon and either cut out or photocopy and send to the address below along with a cheque payable to: Wendy Stephens at: Arden Grange, London Road,Albourne, Hassocks, West Sussex BN6 9BJ Tel: 01273 834470 [email protected]

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Name: Mr/Mrs/Miss/Ms ................................. Initial ..................................Surname ..................................................Tel ............................................Address ............................................................................................................................................................................................................................................................................. Postcode ............................................Year of Book ................ No of copies .....................Cost ...........................Year of Book ................ No of copies .....................Cost ...........................Year of Book ................ No of copies .....................Cost ...........................Post and Packaging £6.00 per book UK ............... P&P ...........................(Eire £12.00) Total Cost .......................................

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Overseas News

All change at Westminsterpages 38-41

photo McDonald

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photo Central Press

PROGRESS made in canine health will be highlighted throughout Crufts.

Crufts 2013

Caption for photographs on page 3

March 14, 2014

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Best in show at Crufts 2014CH/AM CH AFTERGLOW

MAVERICK SABRE

Crufts News Special Your full Crufts report FREE inside

Index to

Crufts shows reports

page 29

Standard PoodleHe is owned by Jason Lynn, John

and Sandra Stone and co-breeder

Mike Gadsby and handled by Jason

Dog World newspaper is available as a print edition and on all digital formats: Online edition, iPad, iPhone and Android.

dwTV: Our show videos are proving more and more popular with around 239,000 viewers each month.

Twitter: We have over 5,423 followers.@dogworldnews

Facebook: We have 11,596 likes.facebook.com/dogworldnews

Website: Our website is the hub for show news, reviews and competitions. In the last three months we saw 175,000 visits, equal to 90,600 unique users who looked at 494,000 pages and stayed on the site for an average of 2 mins 30 seconds.

e-Newsletter: Our newsletter is subscribed to by over 10,000 readers.

Damian DurioEditor

DOg WOrlD, based in Ashford, Kent, is Britain’s best selling weekly canine newspaper, and deals with all aspects of pedigree dogs.

It’s core readership consists of people involved in breeding, exhibiting and competing with dogs, not only in the show ring but in popular sports such as agility, obedience and gundog work. Each issue also contains so much information of interest to those who keep dogs purely as pets.

The paper contains the latest news concerning dogs from Britain and overseas, columns from an expert team of specialist writers, notes from the individual breeds, reports from dog shows at home and abroad, including the judges’ opinions of their winners, and details of forthcoming events plus features on specific breeds or dog clubs.

The highlight of the dog show year is Crufts held every March, and Dog World marks this with a large preview special, a colour supplement featuring the top winners of the previous year, and a comprehensive report issue giving full results from the show.

The prestigious glossy Dog World Annual is produced each December. The company also produces videos and television programmes under the dogworld.tv banner. For full details go to the website www.dogworld.co.uk.

Dog World runs, together with dog food firm ProPlan, the Pup of the Year competition with a final in February, and compiles and co-sponsors the Top Dog, Stud Dog and Brood Bitch points competitions.

The paper was founded in 1902 as The Illustrated Kennel News and changed to its present title in 1921. Subscriptions can be taken out for the print edition, digital edition or both.

Reaching agrowing audience

in the UK andoverseas

Dog Worldreaches 93% of

people who reada weekly canine

newspaper

Our Readership

Crufts Special 2014

Come and meet us

in Hall 3 stand 74

CRUFTS

2014

proud to feed 2013 Crufts Best in Show winner

Dog World Cover Crufts banner.indd 1

22/01/2014 09:50:11

Free Supplement

Best in show at Crufts 2012 was ????

?????’s Lhasa Apso, ‘Dog Name’,

Ch Zentarr Elizabeth.

Read all about her inside, along with

profiles of the main Crufts judges show

manager Vanessa McAlpine, and

much more.

Best in show at Crufts last year was

the Petit Basset Griffon Vendéen

Ch Soletrader Peek A Boo –

read all about Jilly inside.

plus:

• Crufts BIS judge Jack Bispham

• What it feels like to win the world's

biggest dog show

And all the Crufts information

you could possibly want!

Everything you need to know about Crufts

Best of

British DogsFree Supplement

March 7, 2014

Dog World/Arden Grange Top Dog 2013

Ch/Am Ch Afterglow Maverick Sabre

the complete

dry dog food• easily digested quality

ingredients for sensitive

stomachs

• natural oils for a glossy coat

• promotes joint health with

Glucosamine, Chondroitin

and MSM

• hypoallergenic – free from

wheat gluten, beef, dairy

products and soya

• boosted levels of Vitamin A,

C, E and Selenium

• no artificial colourings,

flavourings or preservatives

• balanced minerals and added

cranberry extract to help

maintain urinary tract health

• with added nucleotides to

maximise digestion and

absorption of nutrients

www.ardengrange.com

t: 01273 833390 f: 01273 833612

For our full range of products

please visit our website.

Nutrition without compromise

Foto urma sieger Book

2009 Book (English Version) £50.00









2000 Book (Free Translation) £40.00 (Sold out)

1999 Book (German Edition) £40.00 £20.00

1998 Book (Free Translation) £40.00 £20.00



1995 Book (Free Translation) (Limited Numbers Available) £40.00 £20.00

1994 Book (No Translation) (Limited Numbers Available) £30.00 £20.00

To order either phone 01273 834470

or complete the details required on

the coupon and either cut out or

photocopy and send to the

address below along with a

cheque payable to:

Wendy Stephens at:

Arden Grange, London Road,

Albourne, Hassocks,

West Sussex BN6 9BJ

Tel: 01273 834470

[email protected]

The Best guide and Bloodline reference Book available

Name: Mr/Mrs/Miss/Ms ............................

..... Initial ...........................

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• 80% read every issue of the newspaper

• 66% read it for over an hour

• 56% subscribe to their own copy

• 86% are female

• Over 89% of our readers have been involved in the dog showing world for more than 11 years

• 83% have been readers for more than 5 years

• Over 70% of our readers are aged 36 – 65

Reach a potential audience of around115,000 people with Dog World.That’s around 39,000 readers in print and digital copies, over 10,500 e-newsletter subscribers, 60,000 visitors to our website reading over 170,000 pages per month and around 230,000 views per month of our filmed content.

The Facts (ABC verified (Jan-Dec 2012)Circulation ............................................................................11,984Subscribers .............................................................................. 48%Readership ...........................................................................39,000Readership Profile ................................................................... ABC1Our readers own on average ..............................................5.65 dogsNumber of dogs in our market place ....................................216,824

Our newspaper is the only canine newspaper in the dog world that has an ABC certified circulation.

We are read by the whole dog community including judges, breeders, exhibitors and pet owners, that’s 39,000 readers who own over 216,800 dogs between them.

Published every Friday, in both print and digital formats, Dog World newspaper provides in-depth and expert coverage of dog showing, including all the latest news in the world of pedigree dogs.

“Dorwest Herbs have advertised in Dog World for well over 35 years, and there is simply one reason for this - IT WORKS! Along with the fact that we get results in promoting our brand to this essential niche market, we have found that the service we receive and the relationship between ourselves

and the Dog World team is excellent.Roly Boughton, Dorwest Herbs Ltd

January 23Rescue and RehomeRescue and RehomeIncreasing numbers of stray and abandoned dogs are being taken in by charity dog homes and breed rescues every year, a situation only made worse by European puppy traffickers flooding the UK pet market with unvaccinated and often mentally traumatised puppies. A vast proportion of the public still seem to be uneducated and poorly advised when it comes to choosing a puppy best suited to their lifestyle, leading to dogs being abandoned for sometimes the most trivial of reasons. We talk to those on the front line of rescue and rehoming, where kennel space and resources are a constant worry, and ask them what needs to be done to prevent this problem becoming a national crisis.

February 13Holiday and Travel – A Dog World guide to pet-friendly holidaysSo you are going on holiday and you want to take your dogs. Sounds like a better option than leaving them in kennels for two weeks. But having made the decision to include your beloved companions have you narrowed your choice of destination and doubled the amount of planning involved? We share the experiences and stories of dog owners who have embarked on a holiday both in the UK and abroad to find out some of the joys and pitfalls of travelling with your dog.

February 20Hunt, Point and Retrieve(Bracco Italiano, Braque d’alvergne, Britanny, German Longhaired Pointer, German Shorthaired Pointer, German Wirehaired Pointer, Hungarian Vizsla, Hungarian Wirehaired Vizsla, Korthals Griffon, Italian Spinone, Large Munsterlander, Slovak, Small Munsterlander, Portuguese Pointer)

February 27Crufts SpecialEverything you need to know about Crufts – containing news, features and interviews in the build up to the big day.

Coming of Age FeatureBracco, Havanese, Tibetan Mastiff.

March 6Best of British DogsA glossy supplement dedicated to all the winners from Dog World’s Top Dog competitions.

March 13Crufts News SpecialA comprehensive round-up of all the news and results from Crufts.

March 20PawscarsCelebrating this year’s awscars with photos and interviews with all the winners.

April 3Crufts WinnersA showcase for all the winners at Crufts.

April 17Dogs in the MediaDogs have never been more prominent in the media; whether it’s a national newspaper covering a dog attack on a child or a daytime TV chat show profiling the latest trend in designer crossbreeds, a magazine article on celebrity ‘pooches’ or a documentary on puppy farming – dogs have become a firm favourite for journalists and producers looking for a good story.Under this renewed media scrutiny, breeders and exhibitors of pedigree dogs have been through a tough time, but have all the efforts to address any negative welfare concerns over the last few years changed the public’s perception of pedigree dogs?

April 17Rottweilers

April 24Holistic therapiesA healthy dog is a happy dog, and it is our responsibility to ensure that a dog’s condition and wellbeing is maintained and any ailments or illnesses treated to the best of our ability. A holistic approach is becoming increasingly popular, using products and treatments that work in harmony with a dog’s natural digestive and immune system, and therapies that look at a dog’s health as a whole, both physiologically and psychologically. In this feature we examine these ideas, and discover how a holistic approach can help to cure ailments and improve the wellbeing of our dogs..

May 8Top Dog 2015 first quarter results table

May 15Scotland Feature

May 22Kennel managementWe take a second look at the day-to-day running of a successful kennel, with advice and tips from experienced breeders on everything from the kennels themselves, their cleaning and maintenance routines, to the management of their breeding programmes and puppy rearing

June 5Japanese Breeds (Akita, American Akita, Akita Inu, Japanese Chin, German Spitz (Mittel and Klein))

June 19Canine Partners: celebrating 25 yearsWe take an in-depth look at the charity Canine Partners, in its 25th year, whose assistance dog programme is helping hundreds of people throughout the UK to cope with day-to-day tasks that may be difficult, painful or impossible to perform. With a history of the charity, case studies and stories behind the partnerships, we discover how a dog has the power to transform its owner’s life.

July 10Halfway Top Dog results table

July 10Setters(English, Gordon, Irish,Irish Red and White)

July 17Halfway Stud and Brood results tables

2014 Features2015 Features

July 24Nutrition Guide Nutrition is the starting point of any dog’s health and this feature explores the trends and developments in canine food that enable dog owners to keep their dogs as healthy and fit as possible, right through to old age.

August 7Halfway Top Dog

August 28Scandinavian Breeds(Finnish Lapphund, Finnish Spitz, Hamiltonstovare, Norwegian Buhund, Norwegian Elkhound, Swedish Lapphund, Swedish Vallhund).

September 18Arts and Crafts In the third edition of our Art & Crafts feature we take a look at the extraordinary talent and creativity of painters, sculptors, craftsmen and photographers in the UK who have chosen dogs as their constant muse. Delving into materials and techniques, we explore the inspiration and working practice behind canine artists working today and reference back to some well-loved artworks of the past.

October 2RhodesianRidgebacks

October 9Top Brood and Top Stud three-quarters results table (TBC)

October 9Junior Warrant feature

October 23Fireworks Help your dog stay calm and relaxed during one of the noisiest times of the year. With expert tips and advice and a list of products to help your dog survive the firework season.

November 6Newfoundlands

November 27Christmas Gifts supplementFind the perfect Christmas present for your dog-mad friends and family with our comprehensive guide to Christmas gifts. Containing festive articles and puzzles and the results of the Dog World Readers’ Christmas Card competition. With copies available at LKA, the last all-breeds championship show of the year, this feature aims to make Christmas shopping a whole lot easier.

December 25Top Dog final results table

January 2, 2016Top Brood and Top Stud finalresults table

All of our featuresoffer advertising

opportunities including:

• Sponsorship• Display advertising• Online advertising

• Video content

Please contact our salesteam for more information:-

2014 Features2014 Featureswe know dogs we know dogs

gary Dorantel: (01233) 658905email: [email protected]

gemma Prestontel: (01233) 658903email: [email protected]

Beckie Suttontel: (01233) 658904email: [email protected]

Art&Craftsfeature

Highlightinga whole range

of gifts from clothing to

treats

Packedfull of great

gift ideasand stories

Showcasinggifts for dogs and for their

owners

Pre-showspecial forLKA 2014

The best selling dog treadmill range, dogPacerand MiniPacer, is now available in the UK

To learn more visit our website www.dogpacer.com

facebook page dogPacer Europe,

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“We have greatly benefited from advertising with Dog World. Not only has it had a direct impact on sales, it has also helped our reputation and recognition.”

Guy Blaskey, Pooch and Mutt

Other OpportunitiesGet your leaflet or brochure inserted into every copy of Dog World newspaper – Price on applicationDesign, Layout and Print of your Catalogues and Promotional Material – Price on applicationSpecialist advertising eg Advertorials and Cover Wraps – Price on application

dw media pack 2015

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