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Sian Jones Deputy Director, Internal Communications 26 March 2014 Telling the DWP Story of Change

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Presentation from Sian Jones at DWP at the CIPR Inside AGM. DWP won best change communication at the #insidestory awards 2014

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Page 1: DWP presentation

Sian Jones

Deputy Director, Internal Communications

26 March 2014

Telling the DWP Story of Change

Page 2: DWP presentation

2Department for Work & Pensions

DWP by numbers

We pay over 20 million people £163 billion

in benefits & pensions every year

We carry 3.7 million job vacancies for 330,000 employers

We conduct over 20 million adviser interviews

Process 5 million benefit claims

Page 3: DWP presentation

3Department for Work & Pensions

DWP by numbers

We employWe employ 100,000100,000 colleagues

80,000 in front line operations

Over 700 Jobcentres,

95 Benefit and

Contact Centres and 12

Pension Centres across

the UK

Page 4: DWP presentation

4Department for Work & Pensions

The scale of the challenge

Page 5: DWP presentation

5Department for Work & Pensions

Three core campaigns

Ever

yone

bet

ter o

ff

in w

ork

Eve

ryo

ne

to

sav

e

for

late

r lif

e

Sim

pler b

enefits

that are m

ore easily

un

dersto

od

Ensuring parents take financial responsibility for their children

Enabling disabled

people to participate in

society Smalle

r, more

efficient C

ivil

Service

Continuous

improvement of

pace & innovation

More digital services

for our customers

Greater

accountability

Less hierarchical

IT t

hat

rea

lly

wo

rks

Try to get it

right

first ti

me

Aim to eliminate

fraud and error

Gre

at

pe

op

le t

hat

are

wel

l lo

oke

d

aft

er

Cul

ture

of

inno

vatio

n

Inte

rest

ing

&

chal

len

gin

g w

ork

fo

r

ever

yon

e

Be pro

activ

e in

what w

e do

Celeb

rate

succ

ess

Vis

ual

an

d a

uth

enti

c

lead

ersh

ip

Innovative delivery

models

Drive down

duplicatio

n and

waste

Del

iver

gre

at

serv

ice

Tackling the

causes of poverty

Improving social

justice

Eve

ryo

ne

has

a

dec

ent

stat

e p

ensi

on

Protecting the most

vulnerable

Eve

ryo

ne

sav

es in

a

wo

rkp

lac

e p

ens

ion

Maximising child

maintenance

Lifting people out of poverty

and helping them into

work

Page 6: DWP presentation

6Department for Work & Pensions

A simple plan

Improve productivity and performance in DWP, increase

staff engagement, efficiency and service quality

Address the significant gaps In organisational

capability and individual’s skills in order for the Civil

Service to meet today’s and tomorrow’s challenges

Put in place the Government’s once in a generation welfare

reforms affecting virtuallyeverything we do

Make it easy for people to understand the Department'spriorities and direction and

how they fit with that.

Set out the changes to pay, terms, conditions,

expectations of performance, behaviours

and development resulting from Civil Service Reform

Explain welfare reform to colleagues so they

understand the impact on how we work both now and

in the future

Increase numbers of colleagues who say they

understand the culture and

-behaviours that we needto work as One DWP

Increase numbers of colleagues who are

aware of Civil Service Reform Plan and the need for Civil Service

Reform

Increase the numbers who Know how welfare reform will impact on

their role and can explain

it to customers

Business objectives IC outcomes Measured by

Page 7: DWP presentation

7Department for Work & Pensions

Content and channels

Page 8: DWP presentation

8Department for Work & Pensions

Employment Offer

Support for Pensioners

Pensionsand Ageing

Fraud and Error

Appeals ReformBenefit Cap

Disability

Housing Support

UniversalCredit

Social Fund

Tools and support

Page 9: DWP presentation

9Department for Work & Pensions

Impact by numbers

98 per cent of colleagues aware of Universal Credit

95 per cent aware of welfare reform

71 per cent understand reasons why

DWP needs to change

6 percentage point increase in

our people engagement scores

Page 10: DWP presentation

10Department for Work & Pensions

Thank you