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Presentation from Sian Jones at DWP at the CIPR Inside AGM. DWP won best change communication at the #insidestory awards 2014TRANSCRIPT
Sian Jones
Deputy Director, Internal Communications
26 March 2014
Telling the DWP Story of Change
2Department for Work & Pensions
DWP by numbers
We pay over 20 million people £163 billion
in benefits & pensions every year
We carry 3.7 million job vacancies for 330,000 employers
We conduct over 20 million adviser interviews
Process 5 million benefit claims
3Department for Work & Pensions
DWP by numbers
We employWe employ 100,000100,000 colleagues
80,000 in front line operations
Over 700 Jobcentres,
95 Benefit and
Contact Centres and 12
Pension Centres across
the UK
4Department for Work & Pensions
The scale of the challenge
5Department for Work & Pensions
Three core campaigns
Ever
yone
bet
ter o
ff
in w
ork
Eve
ryo
ne
to
sav
e
for
late
r lif
e
Sim
pler b
enefits
that are m
ore easily
un
dersto
od
Ensuring parents take financial responsibility for their children
Enabling disabled
people to participate in
society Smalle
r, more
efficient C
ivil
Service
Continuous
improvement of
pace & innovation
More digital services
for our customers
Greater
accountability
Less hierarchical
IT t
hat
rea
lly
wo
rks
Try to get it
right
first ti
me
Aim to eliminate
fraud and error
Gre
at
pe
op
le t
hat
are
wel
l lo
oke
d
aft
er
Cul
ture
of
inno
vatio
n
Inte
rest
ing
&
chal
len
gin
g w
ork
fo
r
ever
yon
e
Be pro
activ
e in
what w
e do
Celeb
rate
succ
ess
Vis
ual
an
d a
uth
enti
c
lead
ersh
ip
Innovative delivery
models
Drive down
duplicatio
n and
waste
Del
iver
gre
at
serv
ice
Tackling the
causes of poverty
Improving social
justice
Eve
ryo
ne
has
a
dec
ent
stat
e p
ensi
on
Protecting the most
vulnerable
Eve
ryo
ne
sav
es in
a
wo
rkp
lac
e p
ens
ion
Maximising child
maintenance
Lifting people out of poverty
and helping them into
work
6Department for Work & Pensions
A simple plan
Improve productivity and performance in DWP, increase
staff engagement, efficiency and service quality
Address the significant gaps In organisational
capability and individual’s skills in order for the Civil
Service to meet today’s and tomorrow’s challenges
Put in place the Government’s once in a generation welfare
reforms affecting virtuallyeverything we do
Make it easy for people to understand the Department'spriorities and direction and
how they fit with that.
Set out the changes to pay, terms, conditions,
expectations of performance, behaviours
and development resulting from Civil Service Reform
Explain welfare reform to colleagues so they
understand the impact on how we work both now and
in the future
Increase numbers of colleagues who say they
understand the culture and
-behaviours that we needto work as One DWP
Increase numbers of colleagues who are
aware of Civil Service Reform Plan and the need for Civil Service
Reform
Increase the numbers who Know how welfare reform will impact on
their role and can explain
it to customers
Business objectives IC outcomes Measured by
7Department for Work & Pensions
Content and channels
8Department for Work & Pensions
Employment Offer
Support for Pensioners
Pensionsand Ageing
Fraud and Error
Appeals ReformBenefit Cap
Disability
Housing Support
UniversalCredit
Social Fund
Tools and support
9Department for Work & Pensions
Impact by numbers
98 per cent of colleagues aware of Universal Credit
95 per cent aware of welfare reform
71 per cent understand reasons why
DWP needs to change
6 percentage point increase in
our people engagement scores
10Department for Work & Pensions
Thank you