dwt monthly cle series greening the supply chain january 11, 2012 haeryung shin and stephen ellis

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DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

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Page 1: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

DWT Monthly CLE Series

Greening the Supply Chain

January 11, 2012Haeryung Shin and Stephen Ellis

Page 2: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Why are we here?

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Page 3: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

REI Dell Amazon

Exxon Mobil Walmart Proctor & Gamble

Pop Quiz

REI Dell Amazon

Exxon Mobil Walmart Proctor & Gamble

At __________, we know that being an efficient and profitable business and being a good steward of the environment are goals that can work together. Our broad environmental goals are simple and straightforward:

To be supplied 100 percent by renewable energy; To create zero waste; To sell products that sustain people and the

environment.

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Page 4: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Trends

2004

Number of publicly tradedU.S. companies with achief sustainability officer

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2011

Number of publicly tradedU.S. companies with achief sustainability officer

29

“[W]e estimate that half of all shareholder resolutions in 2011 will center on social and environmental issues.”

Ernst & Young

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Page 5: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

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Page 6: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

How’s Walmart Doing?

• To be supplied 100 percent by renewable energy

65% improvement in truck fleet

efficiency

Pledge to remove 20 million metric tons of GHGs from supply chain by 2015

Installed LED lighting in 350 store parking lots

in Central America

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Page 7: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Walmart from 2005 to 2010:

• To create zero waste

Eliminated> 80% of landfill waste from operations in California

Reduced47.95 million pounds of plastic bag waste globally

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Page 8: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Walmart from 2005 to 2010:

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• To sell products that sustain people and the environment:

Pledge to sell $1 billion of food sourced from 1 million

small- to medium-sized farms

To train 1 million farmers in sustainable techniques

Page 9: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Can I Ignore this?

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Page 10: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

ANSWER:

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Page 11: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Integrated Manufacturing Model

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Page 12: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Supply Chain Management Model

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Page 13: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Common Fact Pattern

Acme makes Widgets …

… which it sells to Big Box retailer.

Widget

Buster

Chen

Acme uses two principal suppliers:

Buster, a US companyand Chen, a Chinese OEM

Chen supplies 90% of the Widgets. Acme then assembles the Widgets in the U.S. by combining one or two critical components supplied by Buster with Chen’s output.

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Page 14: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Green Supply Chain Contracts:A Few Practical Legal Provisions

Define your terms

State your intent

Use technical specifications and performance standards

Sustainable processes

Inspection and audit rights

Specific enforcement and damages

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Page 15: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Define Your Terms

Goals of contract are to allocate risk and define obligations.

Clearly define terms such as “Sustainable,” “Green,” and “Recycled.” For example:

To do otherwise is to ensure ambiguity.

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Page 16: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Rules of Construction

The default rule of contractual construction is that it is construed against the drafting party.

Consider providing your own contract construction rule.

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Page 17: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Technical Specifications and Performance Standards

OEMs are accustomed to meeting technical specifications.

Use specifications to require finished goods to meet client’s sustainability requirements.

Examples Require that lead is not be included anywhere within the product or its accessories (power cords, etc.)

Require that finished products to contain stated percentages of recycled materials

Require paperless ordering

Require suppliers to minimize packaging or to use recyclable packing materials

Require supplier to recycle or compost excess or waste material

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Page 18: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Improving Sustainability

Many OEM agreements require manufacturers periodically to suggest ways to lower costs.

Consider requiring the manufacturer periodically to suggest improvements in the product’s sustainability.

To do so, create a “sustainability profile” and include a process to enhance the sustainability profile.

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Page 19: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Language for Sustainability Profile

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Page 20: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Inspection and Audit Rights

How much policing do you want to ensure contract requirements are being met?

You could do without audit or inspection rights, but we believe the better practice is to include them.

Such provisions aren’t always popular.

How will you know if your supplier is complying with the contract if you don’t include these rights?

Similar to standard product or factory inspection provisions, with an emphasis on issues of sustainability.

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Page 21: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Relief for Breach – Part 1

The question of remedies is the most difficult legal issue.

Contract termination is always a possiblity, but is it desirable?

Specific performance may be possible in some jurisdictions.

If a supplier’s breach causes Acme to lose the Big Box contract, there are measurable damages but be careful with usual limitation of liability clauses customarily used in the US.

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Page 22: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Relief for Breach – Part 2

How do you measure monetary damages if only the environment is harmed? Can you legally claim damages in this situation?

Liquidated damages may seem an obvious answer, but liquidated damages need to be “reasonable” in light of client’s possible damages.

Learn to include creative damages provisions in your contracts.

We believe this will become an area of law which must “evolve”.

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Page 23: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

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Is This Far Fetched?

Funny honey?

California Transparency in Supply Chains Act of 2010

Page 24: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Notes on the FTC Green Guides

General environmental benefit claims

Green certifications and seals of approval

Degradable Recyclable Made with renewable

energy

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Page 25: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

When you get back to the office …

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Inventory of your company’s current practices across factors like carbon emissions

• Have they implemented green requirements for vendors? • How would you score on those requirements? • How could you improve your score?• Would incorporating green contracting provisions into your upstream supply chain contracts improve your score?

Research your biggest/dream customer and answer

Consider whether it’s time to bring your green marketing materials into line with current/anticipated revisions to the FTC Green Guides

Page 26: DWT Monthly CLE Series Greening the Supply Chain January 11, 2012 Haeryung Shin and Stephen Ellis

Thank you!

Haeryung ShinOf Counsel

Chair, Clean Technology [email protected]

206.757.8144 direct

Stephen C. (Steve) EllisPartner

[email protected] direct

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