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DXN is ranked as a TOP 40 company

We are delighted to announce that DXN is ranked as the

Top 40 direct selling company worldwide in “DSN

Global 100: The Top Direct Selling Companies in the

World” by Direct Selling News (DSN), USA.

This astounding achievement is possible through the

dedication and concerted efforts of all the DXN

Distributors.

We express our deep appreciation for all the support in

attaining this impressive international acclaim.

DSN Global 100: The Top Direct Selling

Companies in the World

by Katherine Ponder Research Credits: Yasmin Waring, Michael Rice, Katherine Ponder,

Alan Van Zelfden, Chieko Maruyama Special thanks to: Lauri Dodd, Jennifer Workman

Pitcock, Tim Coleman

Yes, we are ambitious. Direct Selling News and all of the companies in this industry, that is. No

challenge is too great. To illustrate this point, DSN created the Global 100, the top direct selling

companies in the world, based on 2009 year-end wholesale revenue (in U.S. dollars).

Using data from Lexis Nexis, Hoovers, Dun & Bradstreet, professional researchers, Standard &

Poor‟s, personal interviews, corporate websites and others, we are proud to offer this list. When

verifying data, every attempt was made to reach a company spokesperson to gain input and

approvals. This was not possible with all companies. We also unequivocally recognize that

research and voluntary reporting cannot provide the entire picture of our industry.

Nevertheless, this is one of the industry‟s most comprehensive reports assembled. We believe that

this will be referenced by other industries, media, private equity investors, academics and

researchers in the coming years, just as our other ranking reports have been. The list also sets

benchmarks upon which to regard each other.

All of us in the industry are keenly aware of the growing competition, and look to this list as a

confirmation of strength and a challenge to strive for more. While absolutely every company on the

list has had obvious success, this formal ranking has further fueled the competitive fire of some

companies. “I really believe this annual DSN ranking stokes the competitiveness that is always

present in an industry filled with entrepreneurs,” said BK Boreyko, CEO and Founder of Vemma

Nutrition Company. “I know with Vemma, as a young company, coming in on the top 100 list is an

honor, but it‟s also something I put up as a goal—to bust into the top 50 over the next few years. I

think these rankings will help every competitive executive in the industry get a much better

benchmark for just how effective his company and team‟s efforts are.”

That kind of competitiveness has helped companies and individuals work through the substantial

economic challenges of 2009. While economic indicators were on code red all around us, direct

selling fared well. With sales ranging from more than $10 billion for our No. 1 entry to around $67

million for No. 100, the direct selling industry once again proves its might.

“Those numbers speak to the fact that a diverse range of direct sales companies are thriving, even

with the current economic issues facing us today,” said Michael S. McDevitt, Chief Financial

Officer of Medifast Inc., parent company of Take Shape for Life. “It says now more than ever,

especially with the explosion of social media, that personal relationships are the driving force

behind how the public views companies and products and how word-of-mouth really shapes the

buying decisions people are making.”

In addition to gathering and verifying the data, several trends were revealed through our research.

One is that international sales were more important than ever, as stronger national economies could

offset unstable ones. “[Our] Malaysian company is the fastest-growing MLM in that country—well

in the top 10, with over 8,000 attendees at our main convention,” said Graeme Clegg, Chairman of

New Zealand-based New Image Intl., whose experience shows that even the Asia-Pacific nations

are looking outward and to each other for growth.

Another notable development is that consumers are growing ever more savvy and committed to

taking care of their own needs. Brazil-based Natura is helping people do that very thing, and

Natura International CEO Mauricio Bellora said, “Over the last year we‟ve experienced very

accelerated growth by focusing on bringing life balance and well-being, or what we call „bem-

estar,‟ to our markets that include South America, Central America and France.” New Image

Chairman Graeme Clegg also reported, “Science-supported products are essential in today‟s more

sophisticated market, when anecdotal stories are no longer accepted.”

Each distributor and customer is also carefully evaluating quality versus price. LR Health &

Beauty Systems‟ CEO Dr. Jens M. Abend stated, “[LR‟s] exceptional sales growth confirms our

strategy to invest in high-quality, innovative products [that are] „Made in Germany.‟ ” Such “made

in…” tags have also helped the Longaberger Co. and CUTCO/Vector Marketing.

A final trend that we have picked up on is that consumers are still “cocooning”—that is,

entertaining at home and making their houses more comfortable. They often reach out via

technology from the comfort of their homes. These facts are providing a great environment for

companies, such as candle-maker PartyLite. “There‟s so much to be excited about right now,” said

Anne Butler, President of PartyLite Worldwide. “There is enormous potential for the classic home

party model to be powerfully enhanced by new technologies like social media, providing us all

with fantastic opportunities to communicate, build relationships and interact with current and

future consultants, hosts and customers.”

As you read through the Global 100, consider how this list would strike an industry outsider.

That‟s just the viewpoint taken by Orville and Heidi Thompson, Scentsy Chief Executive Officer

and President, respectively. “Scentsy is a proud member of the direct selling industry and thrilled

to be recognized on this list…. We are sure most people outside our industry will be surprised by

the size, depth and worldwide scope of the direct selling industry. Many of the largest companies

are household names today, but we expect most people have no concept of the growth and

vibrancy represented by the dozens of very successful smaller, newer companies on the list.”

So, from the first to the 100th, read all about our industry. Scan, read, digest, reread and enjoy.

*Denotes the company did not verify this information.

1. Avon Products Inc.

Sales: $10.3 billion

Country: USA

Avon is the founder of modern direct selling and the acknowledged world leader in cosmetics,

fragrances and toiletries. Avon‟s well-known product lines include Avon Color, Anew, Skin So

Soft, Advance Techniques Hair Care and Avon Wellness.

Wholesale Corporate Revenue: $10.3 billion

Marketing Style: Person-to- person

Compensation Plan: Single level and multi- level

Products: Beauty, fashion jewelry and apparel

Markets: 100+

Distributors: 6.2 million

Employees: 42,000

Headquarters: New York, N.Y.

Year Founded: 1886

Stock Symbol: AVP—NYSE

2. Amway

Sales: $8.4 billion

Country: USA

Amway, under parent company Alticor, is maintaining its might in the industry. Its product banner

includes Artistry cosmetics and skincare products, Nutrilite nutritional products and loyalty-

inducing household products. Amway independent business owners work through the company‟s

e-commerce network.


Marketing Style: Person-to-person

Compensation Plan: Multi-level

Products: Personal care, beauty and home care

Markets: 80+

Distributors: 3 million+

Employees: 13,000+

Headquarters: Ada, Mich.

Year Founded: 1959

3. Vorwerk & Co. KG


Country: Germany

Vorwerk is an 80-year-old, family-owned, German-based company that has always focused on the

direct selling channel. Products include household appliances as well as high-quality cosmetics.

Vorwerk & Co. KG is a global group that includes JAFRA Cosmetics, which reported sales

volume of more than $500 million 2009.


Marketing Style: Person-to-person and party plan


Products: Cosmetics and home appliances

Markets: 61

Distributors: 530,000

Employees: 23,000

Headquarters: Wuppertal, Germany

Year Founded: 1883

4. Mary Kay Inc.

Sales: $2.5 billion

Country: USA

Mary Kay Inc. was founded by the now-legendary Mary Kay Ash to give women more options.

She struck a chord with the motto “God first, family second, career third.” Today, that message

adjusts across borders and cultures to make the company one of the largest direct sellers of

skincare products and color cosmetics in the world.



Compensation Plan: Single level and Multi- level

Products: Skincare products and color cosmetics

Markets: 35

Distributors: 2 million

Employees: 5,000

Headquarters: Addison, Texas

Year Founded: 1963

5. Natura Cosmeticos SA

Sales: $2.4 billion

Country: Brazil

Natura is the cosmetics giant born in Brazil. Corporate social responsibility is one of its core

emphases, and its more than 900 products help consultants earn a living. Natura also has operations

in Argentina, Chile, Peru, Mexico, France, Venezuela and Colombia.


Marketing Style: Person-to-person and retail

Compensation Plan: Bi-level

Products: Personal care products and fragrances

Markets: 8


Employees: 5,000+

Headquarters: São Paulo, Brazil

Year Founded: 1969

Stock Symbol: NATU3.SA—São Paulo

6. Herbalife Ltd.

Sales: $2.3 billion

Country: USA

Herbalife sells nutritional supplements and weight-management and personal-care products. Its

extensive product line has gained a following and credits success to scientific backing. All of its

products have been developed by scientists, physicians and nutrition experts, including Nobel

laureate in medicine Louis Ignarro, Ph.D.




Products: Nutritional supplements, and health/fitness, wellness, personal-care, skincare and

weight-management products

Markets: 72


Employees: 4,000

Headquarters: Los Angeles, Calif.

Year Founded: 1980

Stock Symbol: HLF—NYSEa

7. Primerica

Sales: $2.2 billion

Country: USA

Primerica provides financial products and services, including term life insurance, mutual funds,

variable annuities, loans and other services to 6 million clients. The company dates to 1977 when it

began a crusade to transform the life insurance industry. Previously owned by Citigroup, Primerica

is now publicly traded.




Products: Financial services

Markets: 5


Employees: 2,000

Headquarters: Duluth, Ga.

Year Founded: 1977

Stock Symbol: PRI—NYSE

8. Tupperware Brands Corp.

Sales: $2.1 billion

Country: USA

One of the first party plan companies in the world, Tupperware Brands Corporation today is a

global direct seller of storage and serving solutions for the kitchen and home. Brands include

Armand Dupree, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, Nuvo, Swissgarde

and, of course, Tupperware.



Compensation Plan: Single level and multi- level

Products: Storage and serving products; beauty and personal-care products

Markets: 100

Distributors: 2.4 million consultants; 1,800 distributors

Employees: 13,000

Headquarters: Orlando, Fla.

Year Founded: 1946

Stock Symbol: TUP—NYSE

9. Oriflame Kosmetiek B.V.

Sales: $1.8 billion

Country: Sweden

Oriflame is the market leader in more than half of the countries where it operates. Though it has no

U.S. presence, it operates in Mexico and Central America, South America, Europe, Asia and

Africa. The company offers a wide range of high- quality beauty products.




Products: Beauty products

Markets: 62


Employees: 7,000+

Headquarters: Stockholm, Sweden

Year Founded: 1967

Stock Symbol: ODI-SDB.ST—Stockholm

10. Forever Living Products*

Sales: $1.7 billion

Country: USA

Forever Living is the world‟s largest grower, manufacturer and distributor of aloe vera, and this

inspires them to make environmental responsibility a priority. The company offers a complete line

of aloe vera drinks, skincare products and cosmetics, as well as a full line of nutritional

supplements and products from beehives.




Products: Aloe vera drinks, skincare products and cosmetics, nutritional supplements and

Forever Resorts

Markets: 142

Distributors: Not available

Employees: 9.3 million

Headquarters: Scottsdale, Ariz.

Year Founded: 1978

11. Nu Skin Enterprises Inc.

Sales: $1.3 billion

Country: USA

Nu Skin Enterprises Inc. is a global direct selling company operating in 48 international markets

throughout the Americas, Europe and the Asia-Pacific region. Going far beyond cosmetics,

toiletries and fragrances, Nu Skin sells more than 200 products through three distinct brands: Nu

Skin, Pharmanex and Big Planet.




Products: Personal-care, nutritional and technology products, anti-aging skin care and nutritionals

Markets: 50

Distributors: 760,000+

Employees: 1,200

Headquarters: Provo, Utah

Year Founded: 1984

Stock Symbol: NUS-NYSE

12. Pola Inc.*


Country: Japan

Pola sets the standard in Japan. It is the nation‟s fourth-largest cosmetics company and the biggest

direct seller. Pola products include cosmetics, skincare, personal-care and nutritional products sold

in department stores, retail stores, through mail order and door to door.



Compensation Plan: Single-level

Products: Cosmetics, skincare, personal-care and nutritional products, fashion and jewelry

Markets: 16


Employees: 1,049

Headquarters: Tokyo, Japan

Year Founded: 1929

13. Belcorp/L'Bel Paris

Sales: $1 billion+

Country: Peru

Belcorp/L‟Bel Paris focuses on women. It has more than 500,000 independent beauty consultants

in 15 countries and 18 Latin American specialty stores. They sell the well-known L‟Bel, Ésika and

Cyzone brands.

Wholesale Corporate Revenue: $1 billion+


Compensation Plan: Single level

Products: Skincare, fragrance, makeup, body care, hair care

Markets: 15


Employees: Not available

Headquarters: Lima, Peru

Year Founded: 1949

14. Miki Corporation*

Sales: $969.2 million

Country: Japan

Miki Corporation began as a textile importer and seller. Today, it is a multimillion-dollar seller of

supplements made from prune extracts, of household cleaners, personal-care items and much more.

The company has “sales agents” in Japan, Taiwan and Malaysia.

Wholesale Corporate Revenue: $969.2 million

Marketing Style: Not available

Compensation Plan: Not available

Products: Foods, cosmetics and household products

Markets: 3


Employees: 270

Headquarters: Osaka, Japan

Year Founded: 1964

15. Melaleuca Inc.*

Sales: $879 million

Country: USA

Melaleuca Inc. sells more than 350 products, including personal-care items, cosmetics, household

cleaning supplies and vitamins to consumers through a network of sales representatives, as well as

catalogs and websites.

Wholesale Corporate Revenue: $879 million


Compensation Plan: Single-level

Products: Personal-care products, cosmetics, cleaning supplies and vitamins

Markets: 18


Employees: 1,200

Headquarters: Idaho Falls, Idaho

Year Founded: 1985

16. Ignite Inc.

Sales: $845 million

Country: USA

Ignite Inc. was founded in 2004 by parent company Stream Energy to meet the changing needs of

consumers. With energy-service deregulation, more choices exist for consumers and entrepreneurs,

and Ignite seeks to meet the needs of both.




Products: Electricity and natural gas

Markets: 1 (Texas and Georgia in USA)


Employees: 275

Headquarters: Dallas, Texas

Year Founded: 2004

17. MonaVie LLC*

Sales: $785 million

Country: USA

Introduced in January 2005, MonaVie develops and markets scientifically formulated, premium-

quality nutritional products, featuring an exclusive blend of açai berry and other nutrient-dense

fruits. MonaVie is designed to provide consumers with the antioxidants and phytonutrients they

need to maintain a healthy and active lifestyle.




Products: Foods and nutritional products

Markets: 12


Employees: 450

Headquarters: South Jordan, Utah

Year Founded: 2005

18. Omnilife*

Sales: $750 million+

Country: Mexico

Omnilife Manufactura S.A. de C.V. is owned by ultimate parent company Grupo Omnilife S.A. de

C.V. The company has independent consultants in 23 markets in South America, North America,

Central America, Asia and Europe.

Wholesale Corporate Revenue: $750 million+



Products: Nutritional supplements, weight-management and beauty products, beverages,

cosmetics, fragrances

Markets: 23


Employees: 400

Headquarters: Zapopan, Mexico

Year Founded: 1992

19. PartyLite (Blyth Inc.)


Country: USA

Beginning with a single line of bayberry candles, PartyLite is, today, the world‟s largest direct

seller of candles and home-fragrance products. Blyth Inc. became the parent company in 1990. In

select markets, consultants also offer Two Sisters Gourmet foods.


Marketing Style: Party plan


Products: Candles, candle warmers, flameless fragrance, home accents, personal-care products

and food products

Markets: 14


Employees: 1,250

Headquarters: Plymouth, Mass.

Year Founded: 1973

Stock Symbol: BTH—NYSE

20. NOEVIR Co. Ltd.


Country: Japan

The Noevir Group consists of 13 companies, headed by Noevir Co. Ltd. in Japan. With five

domestic—and eight international—subsidiaries, Noevir is developing a global business. The

Noevir Group distributes its portfolio of brands through a variety of channels, including direct

sales, retail and business to business.


Marketing Style: Person-to-person, retail and business-to-business


Products: Skincare, body care, nutritional supplements and cosmetics

Markets: 8


Employees: 1,085

Headquarters: Japan

Year Founded: 1964

Stock Symbol: 4916/TYO SE

21. ACN

Sales: $553 million

Country: USA

ACN is one of the pioneers in digital phone service. It also provides communications bundles with

video phone, local and long distance phone service, Internet, wireless, satellite TV, and home

security products.




Products: Telecommunications services (including mobile and video phones), satellite TV and

home security

Markets: 20


Employees: 1,100

Headquarters: Concord, N.C.

Year Founded: 1993

22. WIV Wein International AG


Country: Germany

WIV Wein is a direct seller of wine, providing at-home wine tastings for customers. The company

has its own estates/cellars and forms partnerships with top-quality wineries. Its largest markets are

Germany, France, Britain, Japan, the United States and Italy.


Marketing Style: Direct selling and retail


Products: Wines

Markets: 23

Distributors: 4,000

Employees: 1,511

Headquarters: Burg Layen, Germany

Year Founded: Approximately 1960

23. LG Household & Health Care*

Sales: $520 million

Country: South Korea

LG H&H is an established leader in the Korean household goods and cosmetics industries.

Products include Perioe, Elastine, Tech, OHUI, WHOO, ISA, KNOX and others. Its household

good include oral-care products, skin- and hair-care products, laundry products, and paper

products. LG H&H cosmetics products comprise foam cleansers, facial moisturizers, eye shadows,

pressed powders, foundations, lipsticks, eye creams, essence, lotions and perfumes under the brand

names of OHUI, LacVert, ISA KNOX and VONIN.


Marketing Style: Not available


Products: Cosmetics and household products

Markets: 5


Employees: 2,745

Headquarters: Seoul, South Korea

Year Founded: 1947

Stock Symbol: 051900—SEO

24. Pampered Chef Ltd.


Country: USA

Pampered Chef sells more than 300 gourmet kitchen tools, cookware, cookbooks and foodstuffs.

Founded in 1980, Pampered Chef was sold to Berkshire Hathaway, the conglomerate controlled by

billionaire Warren Buffett, in 2002.




Products: High-end tools for cooking and entertaining

Markets: 6


Employees: 800

Headquarters: Addison, Ill.

Year Founded: 1980

Stock Symbol: BRK-A—NYSE

24. Shaklee Corp.


Country: USA

Founded in 1956, Shaklee manufactures its products and distributes them through its website and

more than 750,000 representatives in North America and Asia. The company is known for its green

products and social responsibility efforts.


Marketing Style: Person-to-person (also retail in Singapore)


Products: Nutritional supplements, skin care, weight management, green cleaners

Markets: 8

Distributors: 1.25 million members and distributors

Employees: 750

Headquarters: Pleasanton, Calif.

Year Founded: 1956

26. Yanbal International/Unique

Sales: $490 million

Country: Peru

Yanbal International was founded in Peru and sells cosmetics, personal-care products, fragrances

and jewelry through catalogs and its beauty consultants.



Compensation Plan: Single level

Products: Personal-care products, cosmetics, jewelry and fragrances

Markets: 8


Employees: 3,000

Headquarters: Lima, Peru

Year Founded: 1967

27. Amore Pacific


Country: South Korea

Amore Pacific is an old favorite in South Korea, and its products can now be found on Sephora

shelves in the United States. The company‟s products use Asian botanicals and nanotechnology to

deliver skincare and personal-care items.


Marketing Style: Direct selling/retail stores


Products: Cosmetics, personal care, health products and tea

Markets: 3


Employees: Not available

Headquarters: Seoul, South Korea

Year Founded: 1945

Stock Symbol: 090430 (Korea Stock Exchange)

28. Sunrider*

Sales: $462 million

Country: USA

Sunrider International manufactures and sells high-quality herbal products. With more than 400

individual products, the company offers many options. It changed its business plan on March 1 to

make prices more market-sensitive, income opportunities more accessible, and the overall

compensation plan easier to understand.




Products: Food and nutritional products personal-care and household products

Markets: 42

Distributors: approximately 300,000

Employees: approximately 420

Headquarters: Torrance, Calif.

Year Founded: 1982

29. Pre-Paid Legal Services Inc.

Sales: $458 million

Country: USA

Pre-Paid Legal Services Inc. was one of the first companies in the United States organized solely to

design, underwrite and market legal expense plans. The company currently provides legal services

to more than 1.5 million members across the United States and Canada.




Products: Legal consultation services

Markets: 2


Employees: 813

Headquarters: Ada, Okla.

Year Founded: 1972

Stock Symbol: PPD—NYSE

30. Tahitian Noni International Inc.

Sales: $450 million

Country: USA

Tahitian Noni International (TNI) makes and markets juices, nutritional supplements, and skincare

and hair-care products from Tahiti‟s noni fruit. TNI was one of the pioneers in the superfruit

beverage market.




Products: Noni-based drinks, supplements, skincare, hair care

Markets: 30


Employees: 1,200


Year Founded: 1994

31. USANA Health Sciences Inc.


Country: USA

USANA Health Sciences develops and manufactures high-quality nutritional supplements, healthy

weight-management products and personal-care products, which are marketed by independent

associates in 14 international markets.




Products: Nutritional supplements, personal-care, energy and weight-management products

Markets: 14


Employees: 971

Headquarters: Salt Lake City, Utah

Year Founded: 1992

Stock Symbol: USNA—NASDAQ

32. Neways Inc.

Sales: $400 million

Country: USA

Neways Inc. designs, makes and distributes approximately 300 personal-care items—including

cosmetics and hair-care products, aromatherapy items and nutritional supplements. The emphasis

is on safe and effective ingredients.




Products: Nutritional, personal-care and household products

Markets: 29


Employees: 1,000

Headquarters: Springville, Utah

Year Founded: 1992

33. Telecom Plus*


Country: UK

Operating as the Utility Warehouse Discount Club, Telecom Plus uses the collective power of its

clients to negotiate deals with major suppliers. A customer attaches a “Smart Box” to the telephone

wall socket, which reroutes calls through the cheapest supplier. The company also offers gas and

electricity services.




Products: Local and long distance, Internet-phone, broadband and mobile services, electricity and

gas

Markets: 1


Employees: 400

Headquarters: London, UK

Year Founded: 1998

Stock Symbol: TEP.L—LONDON

34. KK ASSURAN

Sales: $375 million

Country: Japan

Selling exclusively in Japan, KK ASSURAN‟s products address skincare issues for the Japanese

population. The company relies on traditional person-to-person contact for sales.




Products: Skin care

Markets: 1


Employees: 410

Headquarters: Fukuoka, Japan

35. Arbonne International Inc.*

Sales: $370 million

Country: USA

Inspired by Swiss purity and beauty, Arbonne develops and distributes Swiss-formulated skincare

products. It has grown to include a full line of personal-care products marketed in the United

States, Canada, Australia and the United Kingdom.




Products: Aromatherapy, cosmetics, nutritional supplements and skincare products

Markets: 4


Employees: 750

Headquarters: Irvine, Calif.

Year Founded: 1980

36. FORDAYS CO. LTD.*

Sales: $344 million

Country: Japan

FORDAYS sells nutritional products that focus on beneficial nucleic acids and scientific R&D

and testing.




Products: Nutritional

Markets: 1


Employees: 195


Year Founded: 1999

37. Nature's Sunshine Products Inc.*

Sales: $343 million

Country: USA

When Nature‟s Sunshine began almost 35 years ago, it offered encapsulated herbs to customers.

Today, the company‟s product line includes a large selection of products.




Products: Aromatherapy, cosmetics, nutritional supplements and skincare products

Markets: 42

Distributors: Approximately 600,000

Employees: 1,183


Year Founded: 1972

Stock Symbol: NATR.OB—NASDAQ

38. Ambit Energy L.P.

Sales: $324 million

Country: USA

Ambit Energy is a residential energy provider in the United States. It currently provides residential

electricity service in deregulated areas of Texas; electricity and natural gas service in New York

markets; and natural gas service in Illinois.




Products: Electricity and natural gas

Markets: 1 (USA)


Employees: 188


Year Founded: 2006

39. Aerus (formerly Electrolux)


Country: USA

Aerus products are marketed through in-home demonstrations and more than 500 sales centers in

North America. Aerus is owned by an investment firm led by Joseph P. Urso, which also owns

TriStar Enterprises and Vollara.


Marketing Style: Multi-level, door to door and franchise

Compensation Plan: Single-level hybrid and multi-level

Products: Vacuum cleaners, air purifiers, cleansers, allergy control products, nutritional

supplements and electronic equipment

Markets: 28

Distributors: 5,000

Employees: 425


Year Founded: 1924

40. DXN

Sales: $300 million

Country: Malaysia

DXN sells dietary supplements, food and beverages, personal-care products, household products

and a water treatment system to increase customers‟ health.




Products: Foods and beverages, dietary supplements and personal care

Markets: 35


Employees: 1,100

Headquarters: Kedah Darul Aman, Malaysia

Year Founded: 1993

Stock Symbol: DXN (5074)—KLSE

41. ERINA Co. Inc.

Sales: $300 million

Country: Japan

ERINA has a long history that has led the company on different courses over the years. What

started out as pantyhose sales has turned into a multimillion-dollar system for selling all-purpose

detergent concentrate, nutritional supplements and cosmetics. Last year, ERINA released its first

food item, the “Erina Kudasai” nutritional supplement.




Products: Skin care, nutritional supplements and household items

Markets: 1


Employees: 45


Year Founded: 1970

42. LR Health & Beauty Systems


Country: Germany

LR Health & Beauty Systems attributes its success to high-quality, effective products that are made

in Germany. Also, company representatives say the sales system is easy to start and can make

anyone successful.




Products: Well-being and beauty products and supplements, jewelry and luxury items

Markets: 30


Employees: 800

Headquarters: Nordrhein-Westfalen, Germany

Year Founded: 1985

43. KOYO-SHA


Country: Japan

KOYO-SHA is part of the Goyang Company. Its products include cosmetics, bath products,

nutritional supplements, medical devices, detergents and personal care. The company has

manufacturing plants, hotel affiliation and more.




Products: Nutritional supplements, cosmetics and personal-care products

Markets: 1


Employees: 150

Headquarters: Gife, Japan

Year Founded: 1975

44. Mannatech Inc.


Country: USA

Mannatech Inc. sells wellness products. It distinguishes itself in the emerging glyconutrients

market through the development of its flagship product, Ambrotose complex. The company holds

more than 45 patents on Ambrotose in 30 countries.




Products: Dietary supplements, weight and fitness products and skincare solutions

Markets: 16


Employees: 540

Headquarters: Coppell, Texas

Year Founded: 1994

Stock Symbol: MTEX—NASDAQ

45. Market America Inc.


Country: USA

Market America operates in the United States, Australia, Canada, Hong Kong and Taiwan. Using

one-to-one marketing and the Internet, the company sells a wide variety of products. It acts as a

product brokerage, identifying and partnering with manufacturers to meet customer needs

and demands.



Compensation Plan: One-to-one

Products: Personal-care, pet-care, auto-care and communications products, and nutritional

supplements, cosmetics and electronics

Markets: 5


Employees: 550

Headquarters: Greensboro, N.C.

Year Founded: 1992

46. Naturally Plus Co. Ltd.


Country: Japan

Naturally Plus is a Tokyo-based company selling health-related products. It focuses on increasing

people‟s “three healths” of mental health, economic health and social health. Products include

Naturally Plus, Super Lutein, IZUMIO and others.

Wholesale Corporate Revenue: $275.7 million (Japan sales only)

Marketing Style: Membership direct selling system


Products: Nutritional products

Markets: 5


Employees: 297


Year Founded: 1999

47. Tiens/Tianshi*

Sales: $275 million

Country: China

In China, Tiens sells its products through some 100 branch offices and chain stores of affiliate

Tianshi Engineering. Outside of China, it sells products through independent distributors through

subsidiary Tianshi International and majority-owned Tiens Biotech Group USA Inc.



Compensation Plan: Uni-level and breakaway

Products: Wellness products, dietary supplements

Markets: 110

Distributors: Unavailable

Employees: 2,827

Headquarters: Tianjin, China

Year Founded: 1990

Stock Symbol: TBV—AMEX

48. Eureka Forbes Ltd.*

Sales: $272 million

Country: India

Eureka Forbes is a pioneer in purifiers and vacuum cleaners for the home. Part of the Shapoorji

Pallonji Group, this company reaches customers in 131 cities and 398 towns in India, including

through company-trained technicians, who visit over 20,000 Indian kitchens daily.


Marketing Style: Person-to-Person

Compensation Plan: 60% Fixed/40% Variable

Products: Water purifiers, vacuum cleaners, security and industrial systems

Markets: 30


Employees: 8,000

Headquarters: Mumbai, India

Year Founded: 1982

49. XanGo, LLC


Country: USA

XanGo is known for its mangosteen-based beverages such as XanGo Juice but also sells Glimpse

Skin Care, Eleviv supplement, Juni hair and body care, and meal packs. The relatively young

company continues to expand and have year-over-year profits and growth.




Products: Functional beverages, nutritional supplements and skincare products

Markets: 34


Employees: 450

Headquarters: Lehi, Utah

Year Founded: 2002

50. Isagenix International

Sales: $245 million

Country: USA

Isagenix, a nutritional cleansing and replenishing company, has earned a spot on Inc. magazine‟s

list of fastest-growing companies in the United States for three straight years and has achieved

more than $1 billion in cumulative sales.



Compensation Plan: Binary multi-level

Products: Nutritional cleansing and replenishing products, skincare, anti-aging and weight-

management products

Markets: 8


Employees: 275

Headquarters: Chandler, Ariz.

Year Founded: 2002

dxn is ranked as the top 40 direct selling company in the world

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