Presented by:

www.monetizemore.com

Dynamic Allocation in DFP: How it can increase your ad revenues +A 6-step guide

We provide ad optimization services for different types of publishers.

We help publishers increase their ad revenues WITHOUT CLUTTERING THEIR SITES WITH BAD ADS.

Visit us at www.monetizemore.com to know more

How can dynamic allocation increase my ad revenues?

Dynamic allocation is one of the biggest reasons why some of the most optimized publishers use DFP.

Dynamic allocation is the connection between DFP and Ad Exchange that allows DFP to predict what CPM Ad Exchange will serve at. This allows DFP to compete Ad Exchange against 3rd party ad networks in real time.

Dynamic allocation ensures that Ad Exchange only serves when it is the highest bidding demand source, assuming your 3rd ad networks are accurately priced.

This is very powerful because Ad Exchange is the best performing demand source in the world when considering CPM and fill rate.

How can I enable dynamic allocation in DFP?

Dynamic Allocation letsAd Exchange and/or Adsense to compete with other ad networks in real time

● Unsold or non-guaranteed inventory on your site is maximized using dynamic allocation.

● It is set up so that DFP can make Adsense and/or Ad Exchange to directly compete with other line items.

● It involves a real time auction where a bid of equal or higher value of Adsense and Ad Exchange overtakes a lower DFP remnant line item.

Want to sign-up in Google AdExchange?

Visit us: www.monetizemore.com

3 Dynamic Allocation Elements

1. Price Priority Line Item Type – specifically, dynamic allocation occurs at the priority levels 12 to 16 in DFP.

2. AdSense integrated to DFP3. Ad Exchange integrated to DFP

6 steps in implementing dynamic allocation in DFP

Step 1: Link Adsense or Ad Exchange to DFP through the Admin Tab

Scroll through the bottom of your DFP Admin account settings and link your Adsense and/or Ad Exchange account from the 3rd Party Services portion.

Step 1: Link Adsense or Ad Exchange to DFP through the Ad Exchange/AdSense Admin Tab

Step 1: Link Adsense or Ad Exchange to DFP through the Ad Exchange/AdSense Admin Tab

Want to sign-up in Google AdExchange?

Visit us: www.monetizemore.com

Step 2: Complete the linking at Ad Exchange Account Settings portion under 3rd party access.

Step 3: Go to DFP and create your campaigns, orders, and line items

Step 4: Set-up Price Priority Line Items

Begin working on your price priority line items that are included in your strategy. This is where you put in ad sizes, impressions, and targeting (ex. Female users in the US only, etc.)

Step 5: Real-time auction begins

Let Google do the rest of the magic through its real time auction. The line item inventory you create in step 3 will automatically compete with Adsense and/or Ad Exchange accounts linked to your DFP.

Step 6: Evaluate and optimize regularly

Adjust your parameters over time based on your metrics. In keeping with dynamic practice, study reports of your inventory’s performance and make changes as you see fit.

Want to optimize your site’s ads and increase revenues?

Start here >> www.monetizemore.com

Want more? Let’s keep in touch!

- Check out our blog:

www.monetizemore.com/blog

- Connect with us:

LinkedIn: www.linkedin.com/company/MonetizeMore

Facebook: www.facebook.com/MonetizeMore

Twitter: www.twitter.com/MonetizeMore