Dynamic Data CenterEnabling the Foundation for Cloud and Managed Services

Phil MeyerSoftware Services – Technology Specialistphilme@microsoft.com

DDC Partners at WPC

Partners

Session Overview• This session is intended for:

– Software Services / Hosting / SPLA Partners already using or considering virtualization technology

• Hyper-V, Xen or VMware– System Integrators, Value Added Resellers, ISVs and OEMs

evaluating “cloud” options– Dynamics ERP Partners considering centralized management of

end customer infrastructure– Any partners using VMware today and interested in saving money

• In this session, you will learn:– What the Dynamic Data Center Toolkit is– Solution Architecture of the Toolkit– Steps taken by a “Dynamic Data Center Alliance” Partner in

offering “private cloud” services– How to save money and make money from “private cloud” services

Outline• IT Evolution• Microsoft’s investments • Emerging customer needs• How can hosters deliver?• Dynamic Data Center Toolkit• Dynamic Data Center Alliance• A word for ISV’s, SI’s, OEM’s, VAR’s and

solution providers

IT Evolution

Mainframe Web CloudClient Server

Microsoft Investments

FlexibleApplications

OptimizedInfrastructureDe

velo

pmen

t Too

ls

Enabling the Foundation for CloudsEvolving Our Investments

Private Public

Hosting Partners

Evolution of Hosting Needs

THROUGHPUTINFRASTRUCTURE

INTEGRATION

SECURITY

REAL-TIME VISIBILITY AND CONTROL

INSTANT SCALABILITYSCALE UP AND DOWN

HIGH AVAILABILITY

SUPPORT

REGULATORY COMPLIANCE

DISASTER RECOVERY

VIRTUAL APPLIANCESPAY AS YOU GOSLA’s

Therefore, it is real.

Partner Hosted Cloud andManaged Services

Gartner’s Cloud Services Market Estimate, ‘09

$46B Today to $150B by 2013

The cloud computing is changing the way the IT industry looks at user and vendor relationships… Vendors must become (or partner with) service providers to deliver their technologies indirectly to users.” – Gartner Hype Cycle for Emerging Technologies ‘08

But How?

• Take advantage of the Dynamic Data Center Toolkit– Available to all Microsoft Partners

MaximumASP

case study

What is Dynamic Data Center Toolkit?• Prescriptive guidance for creating managed

services and hosted Cloud offerings – On-demand VM provisioning– Sample portal helps provide hoster’s customers

an integrated view of services

End-to-end prescriptive guidance for creating cloud services, managed hosting

+ +

Basic

Cost Centre

Uncoordinated,

manual infrastructur

e

Rationalised

Business Enabler

Managed and consolidated

IT

infrastructurewith

extensiveautomation; knowledge captured

and reused

Dynamic

Strategic Asset

Fully automated

management, dynamic resource

usage, business

linked SLAs; knowledge

capture

CostService LevelsAgility

Infrastructure Maturity

Standardised

Efficient Cost Centre

Managed IT infrastructure with limited automation

and knowledge

capture

Why Infrastructure Optimisation?

Basic Standardised Rationalized Dynamic

SECURITY AND NETWORKING

IDENTITY AND ACCESS MANAGEMENT

No centraliseddirectory serviceMultiple directories

Unified DirectoryService usingActive Directory

Standard ConfigurationGroup policyRight managementservices

Central IDMAutomated AccountProvisioningFederated Services

DESKTOP, DEVICE, AND SERVER MANAGEMENT

Ad-hoc PatchingMultiple Desktop Configurations Manual Server Monitoring

Desktop PatchingStandard Desktop Images and AppsMonitoring Critical Servers

Server PatchingAutomated OS DeployVirtualizationSLA Management

Infra. Capacity ModelMobile Mgmt.and SecurityDynamic Workloadwith Virtual Infrastructure

No Dedicated FirewallLimited Network Infra.No Standard Antivirus

Standard AntivirusCentralized FirewallBasic Networking Services

Managed FirewallSecure Remote AccessClient Side Certificates

Defense in DepthModel-enabled SLA MonitoringAutomated Quarantine

DATA PROTECTIONAND RECOVERY

Ad-hoc BackupsNo Recovery Testing

Backup and Recoveryfor Critical Server

SLA Backup andRecovery for all serversCentral and BranchOffice Backup

Self service data backup and administrationmanagement

Solution Architecture

Servers, Network, and Storage

Management and Customer Dashboards, Control Panels, Alerts, and Notifications

HighAvailability

BusinessContinuity

VM Mobility

and Migration

Data Protection

System LevelApplication Level

Folder LevelFile Level

Provisioning

Auto PlacementHA Cluster Management

Image Management

Monitoring

AlertsNotifications

Security AuditsSLA’s

Configuration

Software UpdatesSoftware Distributions

Asset TrackingSoftware Metering

Desired Configurations

Contoso Hosting

demonstration

Emantra Hosting

demonstration

http://www.microsoft.com/hosting/dynamicdatacenter/Home.html

website

Dynamic Data Center AllianceInteroperable components to build your service: storage, network, security & more

Early access to technology and solutions

Marketing opportunities, demand generation

Ecosystem

ISV’s

OEM’s

SI’s

VAR’s

Dynamic Data

Center Hosting

Partners

End Customers

SMB’s

ISV’s

Web Agencies

Enterprises

Who is using it?• 50 Tier-1 Hosters deployed on Hyper-V within 6 months

Hyper-V release• 9 Hosters deployed DDC since launch at Hosting Summit

DDC Partners at WPC

Partners

A Hosting Partner, MaximumASP’s Customers Say

“Saves us about up to 40% of

time in managing various

environments. Our customer

turnaround time has gone from

3 days to about 30 minutes.”

- Jonathan Marbutt, Waycool Software

In the current business conditions, this is important for any business. MaximumASP’s offering is a timely service to their customers.“- Dr. Anthony Piña, Dean of Online StudiesSullivan University

ISVOnline Education

A Word for SI’s, VAR’s, ISV’s, OEM’s …

Partner with hosters

Deliver hosted solutions

Build cloud, managed services practice

Enable cloud infrastructure

Why Hosters will care?Disruptive movement from physical to virtual

Ability to instantly provision compute power (cloud)

Differentiation (Unmanaged to Managed)

DYNAMIC DATACENTER IS OUR SOLUTION TO ADDRESS THIS OPPORTUNITY!

Industr

y Trends

“The transformation from  dedicated  to managed  hosting is in many ways  inevitable…“ Tier1 Research

Virtual Private Servers

Managed Virtual Servers

Managed Dedicated Servers

Cloud

What Is This For?

Test Your Ingenuity

Hosting Scenarios & DDC Offers

•Virtual Dedicated Server•Ex. PoundHost Virtual

Dedicated Server

•Migrate Virtuozzo to Hyper-V•Ex. MaximumASP

VPS to VDS offer

•Elastic, on-demand computing•Ex. MaxASP “MAXV” offer

Cloud Offer

•Ex. MaximumASP “MaxV” offerManaged Virtual servers

•Ex. Rackspace Fanatical support offerManaged

Dedicated Server

Tier-1 HosterManaged Hoster

S+S Incubation Centers

Outsourcers

Michael Wicander CEO

partner

About Cloudmore• Service Distribution

– Indirect sales model– Leading service portfolio

• Reseller gets– Customer ownership– High margins

• ISV and SP gets– Wide distribution– Service aggregation

Why Microsoft?• Microsoft Hyper-V, especially with Windows Server 2008 R2 is

technology leader in virtualization• This is further enhanced when one takes into account System Center

VMM & OM combined with DPM and CM• The DDC concept then builds further on this, by taking all these

components, a network & deployment architecture incorporating SQL Server, AD, and other products to make the management of a virtualized environment much more flexible

• DDC also offers PowerShell and web-services, to facilitate automation of common tasks and self-management facilities allowing customers to deploy, management, monitor and even control their backup procedures for their own environment.

Lessons Learned• DDC Toolkit enables you to

– Build a solution to fit your customers needs– Address a far wider portion of the addressable IT expense

of the customers

• To deploy your own Dynamic Data Center– Prepare extensively– Be very tech oriented or partner with a hoster– Engage Silverlight developer to assist

How Microsoft stack up against competition?

1. Cost

2. Features3. Management

4. Platform Familiarity & App compatibility VMware costs 4x to 6x

more than Hyper-V. VMware Tax

Feature Parity for most common scenarios: High availability, & Clustering.

Leverage your existing platform skill and investment.Support for key MS server apps.

System Center supports Host, Guest and App Mgmt. Xen and VMware only supports Host Mgmt

Our value prop: it is the platform you know, apps your customers want to run, at the lowest cost

Readiness

Technical Readiness• Engineering resources with an understanding of Windows

Server 2008 / Hyper-V and System Center product stack • Technical materials and step-by-step instructions inside

the Dynamic Data Center Toolkit. • A minimum of 4 servers for System Center to get started.

Number of machines Windows Server 2008 / Hyper-V depends on the number of Virtual Machines being planned.

• Silverlight Developer Skills to customize the Control Panel– OBS and Readify available to assist

Business Readiness• Shift To Solution Selling. Understand IT• Build scale through repeatability in operations• Customer is part of your support team now• Be a Trusted Advisor to customers• Take advantage of the marketing materials in Dynamic

Data Center Toolkit and in Web Hosters’ Sales Kit inside the Hosting Deployment Accelerator

Campaigns & CollateralsQ1 Q2 Q3 Q4

Battle Card

BDM Deck

Demo

Engagement Agenda

Customer Evidence

Partner White Paper Customer

Evidence

Solution Brief

Solution Guidance (HDA)

Updated Solution Guidance

TDM Deck

Case Studies

Value Proposition• Make IT Resources available on-demand, pay-as-you-go• Increase scale of your operations by enabling customer

self-provisioning, self-management and self-monitoring of resources in your data centre

• Save money using Hyper-V and System Center technology

• Make more money

How to Buy / How to Deploy• Licensing

– Service Provider License Agreement (SPLA)– Contact SPLA Reseller

• Express Data• Newlease

– Guidance from splaaus@microsoft.com– Deployment– That’s what the Dynamic Data Center Toolkit is all about

Call to Action • Download the toolkit from

http://www.microsoft.com/hosting and start bringing up cloud, managed services in your labs

• Take advantage of Dynamic Data Center Alliance and accelerate time to revenues

• Talk to us and meet other partners• Engage your Microsoft contact or account manager• Attend Monthly Software Services Partner Live Meetings

– Email philme@microsoft.com to subscribe• Contact splaaus@microsoft.com for Licensing Support

Thank You