Dynamic Design and Personalisation

Organisation name and branding

Design template is maintained for Homepage section and

throughout

Look and feel of site underpins Sainsbury’s values and goal of making their customers easier

Navigation bar provides easy access to pages of the website

Banner is rotated every few seconds

to attract to different consumer

segments

Aesthetics – continuation of colour and graphic design

CRABS

Optional drop down menu for undecided customers

Ratings options for digital products

SEO

Keywords: SAINSBURY, information, help, about, us, responsibility, society, corporate, questions, FAQ, delivery, returns, policy, contact, Nectar, careers, graduates, opportunities, more, extras, online, community, magazine, energy, telecommunications, contact lenses, business gifts

SEO Description: Sainsbury’s online offers a huge choice of groceries and products for your home to suit all budgets as well as a great selection of tasty recipes