dynamics of the indian culture may 2011 your team in india

Dynamics of the Indian Culture May 2011

Your Team in India

Dynamics of the Indian culture

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WORD OF WELCOME

World’s largest social community for entrepreneurs

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- World’s largest social community for entrepreneurs- 4 Pillars

-Finding funding-Saving costs-Finding knowledge-Finding new revenue streams

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Video


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PROGRAM

16.00 - 17:00 Welcome & Drinks 17:00 - 17:15 Roel Mangnus - East meets West 17:15 – 18:15 Bert van Hijfte – Business Development in India 18:15 - 19:30 Networking Reception

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EAST MEETS WEST

Roel Mangnus – Partner Go-IndiaSector Engineering & Infrastructure

Together achieving your business goals in the Indian Market

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Doing business in IndiaLanguage seldom a problemCultural differences manyIndia is Full of contrasts:

- Rich vs. Poor- Urban vs. Rural- Young vs. Old

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Key factors of doing successful business:• Good partners • Good planning• Aggressive due diligence and follow up• Patience and commitment

Knowledge of the culture and local market

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Cultural awareness

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Cultural Differences

Liu Young’s East meets West icon design

BLUE stands for West, RED for East

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Contacts

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Punctuality

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Opinion

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Handling Problems

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The Boss

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Anger

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Sence of selve

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Queue when waiting

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Be aware of your own cultural background

Cultural differences are not about Good or Bad

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Business Development:Dynamics of Indian Culture

Bert van Hijfte – C. ConsultancyExpert in cultural awareness

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India in the 21st Century


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India will be an economic power,

and nothing will stop us

India’s Minister of Finance, P. Chidambaram


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Asia 2050

Asian Development Bank report: Asia 2050


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Food for Thought The Netherlands and India: Two worlds apart? Take your time. Prepare well. Be aware of profound differences in

culture and ways of communicating. Knowledge is power

Global mindset and local strategy and solutions.

Critically look at your international experience, product, service.

Big countries like India are many countries in one

Laws and regulations might regionally differ and rapidly change

Bonding and building trust. Of contacts and contracts


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India Facts Population: 1.225 Million Languages: multilingual society with 18 principal languages.

Hindi spoken by approx. 40%, English is only trans-national language (business and government).

Religions: 80% Hindu, 12% Muslim, 2% Sikh, 2% Christian Largest democracy in the world

GDP: approx. USD 1.425 Billion (2009) GDP per head: approx. USD 3.400 (PPP) Purchasing Power Parity: # 4 in the world Growth GDP: approx. 8.5% (2010) Exports to the Netherlands: EUR 1.7 Billion (2009) Imports from the Netherlands: EUR 1.2 Billion (2009)


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India FactsPolitical system and government:

Parliamentary system (bicameral) Federal structure: 28 states and 7 union territories Healthy competition between the states (relative autonomy)

Some highlights: 2nd highest number of billionaires in Asia: 4 richest Indians are richer

than the 40 richest Chinese 44% of top 100 of Fortune 500 companies are present in India India’s consumer market will be world’s 5th largest by 2025 Investment in infrastructure till 2017 approx. EUR 1000 Billion 2nd emerging power in Asia: when will it overtake China?


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Politics and economic policies Economic liberalisation since 1991. The government and

business/entrepreneurial spirit From a centralised command towards a liberalised federal state.

Differences within India Management and international outlook. The British legacy Manufacturing: a rapidly growing sector. International quality? Infrastructure and supply chain The Indian consumer/market. A country of festivals Cultural diversity: many countries in one Working in India. Cultural aspects. Do’s and don’ts

India: is the elephant becoming a tiger?


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The Western and Indian Psyche and ManagementHistory, Culture and ReligionSome Hindu concepts: dharma, svadharma,

samasara, karma and moksha.Castesystem and HierarchyRol of Caste in modern day India: politics and

businessThe Family and businessHierarchy and everyday managementHigh and Low Context Cultures


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India one market?About Metros and Specific RegionsCities and countrysideAbout billionaires and those who live on 1 euro a dayDemography and the different generationsDifferent sectors different approaches (Local-) culture and Business Model (Local-) culture and product/service (Local-) culture and ManagementLocal expertise


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Some interesting Cases

McDonalds

Unilever

Philips

Lemnis Lighting

Ikea


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Edward Luce: In spite of the gods: the strange rise of modern India

The Economist and Financial Times: Special reports on India

ADB: Asia 2050, Realizing the Asian CenturyYale Global: Future Scenario for Asia CIA: Information on specific countriesWorld bank: Doing Business in....EVD: Country information and specialists

Bibliography and more information


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Q&A - Open discussion

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CConsultancy

For more info about business in India

Bert van Hijfte: +31651999327

E-mail: [email protected]


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CLOSING REMARKS

Thank you!

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Upcoming EFactor events

Roundtable: Make your way to the ValleyJune 6th, Amsterdam

Crowdfunding & Online SourcingJune 22nd, Amsterdam

Lessons learned in EntrepreneurshipSeptember 7th, Zeist

Find more information via: www.efactor.com

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dynamics of the indian culture may 2011 your team in india

Documents

india slide

indian market

chidambaram slide

century slide

network video slide

india language

cultural awareness

problem cultural differences