dyod class day2 principle
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Principle of Design
Principle of Designshould always incorporatedin any graphic design project
Principle of Designhowever it must suit
the taste of the audience
Sense of Design
Sense of Design
how to developSense of Design
Visual EYES
Visual EYES
Examine(What catches your attention)
Visual EYES
Critic EYES
Visual EYES
Critic EYESSeparate(The good and the bad)
Visual EYES
Critic EYES
Analy EYES
Visual EYES
Critic EYES
Analy EYES
Select(The elements that makes good design)
Visual EYES
Critic EYES
Analy EYES
Visual EYES
Critic EYES
Analy EYES
Quality of Design
how to createQuality of Design
Vision
VisionAble to detect an idea or objective
of the project
Imagination
ImaginationAble to detect an idea effectively(brainstorm and bring it to state)
Judgement
JudgementAble to evaluate in a correct place and use
example
Project: Poster for wealth seminar(for vocalpoint pte ltd)
Project: Poster for wealth seminar(for vocalpoint pte ltd)
Vision
Project: Poster for wealth seminar(for vocalpoint pte ltd)
Vision
Project: Poster for wealth seminar(for vocalpoint pte ltd)
example: 1- Photos that Look modern2- Simple but attractive
Project: Poster for wealth seminar(for vocalpoint pte ltd)
Imagination
Project: Poster for wealth seminar(for vocalpoint pte ltd)
Imaginationexample: 1- Pick the main attraction
2- Fresh color (Blue-ish)
Project: Poster for wealth seminar(for vocalpoint pte ltd)
Project: Poster for wealth seminar(for vocalpoint pte ltd)
Judgement
Project: Poster for wealth seminar(for vocalpoint pte ltd)
Judgement
Project: Poster for wealth seminar(for vocalpoint pte ltd)
WEALTH SEMINAR 2008
ENTREPRENEURSHIPYour First Step to Financial Freedom
Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is to educate and inspire the participants to attain the level of financial success that they desire.
Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom and abundance.
Date: 24 Feb 2008
Venue: Singapore Expo
Tickets: SGD 200
www.vocalp.com
Project: Poster for wealth seminar(for vocalpoint pte ltd)
WEALTH SEMINAR 2008
ENTREPRENEURSHIPYour First Step to Financial Freedom
Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is to educate and inspire the participants to attain the level of financial success that they desire.
Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom and abundance.
Date: 24 Feb 2008
Venue: Singapore Expo
Tickets: SGD 200
www.vocalp.com
Project: Poster for wealth seminar(for vocalpoint pte ltd)
WEALTH SEMINAR 2008
ENTREPRENEURSHIPYour First Step to Financial Freedom
Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is to educate and inspire the participants to attain the level of financial success that they desire.
Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom and abundance.
Date: 24 Feb 2008
Venue: Singapore Expo
Tickets: SGD 200
www.vocalp.com
The main attraction
Project: Poster for wealth seminar(for vocalpoint pte ltd)
WEALTH SEMINAR 2008
ENTREPRENEURSHIPYour First Step to Financial Freedom
Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is to educate and inspire the participants to attain the level of financial success that they desire.
Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom and abundance.
Date: 24 Feb 2008
Venue: Singapore Expo
Tickets: SGD 200
www.vocalp.com
The main attraction
Call for Action
Focus
Principle of DesignWhat the hell is
????
Principle of Design
Principle of Design• Balance
Principle of Design• Balance
• Contrast
Principle of Design• Balance
• Contrast
• Harmony
Principle of Design• Balance
• Contrast
• Harmony
• Action
Balance
Balance
Balance
Balance
Balance
Balance: Optical center
Balance: Optical center
Optical Center
Balance: Optical center
Balance: Symmetrical
Balance: Symmetrical
Balance: Symmetrical
imageimage
text text
Balance: Asymmetrical
Balance: Asymmetrical
Balance: Asymmetrical
image
imagetext
Balance: SYMMETRICAL
Balance: SYMMETRICAL
• equal both side
Balance: SYMMETRICAL
• equal both side
• more static
Balance: SYMMETRICAL
• equal both side
• more static
• restful design
Balance: SYMMETRICAL
• equal both side
• more static
• restful design
• very easy and boring
Balance: ASYMMETRICAL
Balance: ASYMMETRICAL
• unequal
Balance: ASYMMETRICAL
• unequal
• more white space
Balance: ASYMMETRICAL
• unequal
• more white space
• interesting
Symmetric
Symmetric Asymmetric
Contrast
Contrast
Contrast
Contrast
Contrast
Contrast: in Size
Contrast: in Size
Contrast: in Size
Contrast: in Size
Contrast: in Position
Contrast: in Position
Contrast: in Position
Contrast: in Shape
Contrast: in Shape
Contrast: in Shape
Contrast: in Color
Contrast: in Color
Contrast: in Color
contrast colors
harmony colors
Harmony
HarmonyOpposite of contrast
Harmony: in Color & Shape
Harmony: in Color & Shape
Harmony: in Color & Shape
Harmony: in Color & Shape
Harmony: in Color & Shape
Action
ActionUnderstanding the behaviour of reader
Eye movement
Eye movement
Eye movement
using the principle of actionthe reader should be visually guided
using the principle of actionthe reader should be visually guided
One more thing...
why?
ease for reading