오라클의오라클의오라클의오라클의 BI 전략전략전략전략 및및및및 솔루션솔루션솔루션솔루션

-주요주요주요주요제품군제품군제품군제품군및및및및관련관련관련관련메시지를메시지를메시지를메시지를중심으로중심으로중심으로중심으로 -

장장장장 성성성성 우우우우

BI/DW 팀장팀장팀장팀장

Technology Solution Consulting

Agenda� 오라클의오라클의오라클의오라클의 BI 솔루션솔루션솔루션솔루션 전략전략전략전략 소개소개소개소개

� 요소별요소별요소별요소별 제품제품제품제품 소개소개소개소개

�ETL�DW DBMS�BI Tools�BI Applications

� Q&A

Executive Summary : Why Oracle BI?

�핵심핵심핵심핵심 제품제품제품제품 : OBI EE(Oracle BI Enterprise Edition)

�주요주요주요주요 가치가치가치가치 : 전사적인전사적인전사적인전사적인 BI Infra 제공제공제공제공

� ETL � DW DBMS � BI Engine � BI Application으로으로으로으로이어지는이어지는이어지는이어지는유기적인유기적인유기적인유기적인아키텍쳐아키텍쳐아키텍쳐아키텍쳐기반의기반의기반의기반의 BI Total Solution을을을을제공제공제공제공

� 모든모든모든모든 Oracle Application의의의의분석분석분석분석기능을기능을기능을기능을 BI EE 기반으로기반으로기반으로기반으로

바꾸었음바꾸었음바꾸었음바꾸었음. 따라서따라서따라서따라서, BI EE는는는는단순한단순한단순한단순한 BI 도구가도구가도구가도구가아닌아닌아닌아닌 BI 솔루션솔루션솔루션솔루션

아키텍쳐의아키텍쳐의아키텍쳐의아키텍쳐의핵심핵심핵심핵심인프라가인프라가인프라가인프라가됨됨됨됨

BI의의의의변화변화변화변화방향방향방향방향개요개요개요개요

� 사용자사용자사용자사용자층이층이층이층이넓어질넓어질넓어질넓어질것임것임것임것임 : 소수의소수의소수의소수의분석가에서분석가에서분석가에서분석가에서전직원으로전직원으로전직원으로전직원으로

� 단순단순단순단순도구가도구가도구가도구가아닌아닌아닌아닌 BI Infra가가가가필요필요필요필요되어되어되어되어짐짐짐짐

� 과거과거과거과거데이터의데이터의데이터의데이터의요약이요약이요약이요약이아닌아닌아닌아닌실시간실시간실시간실시간기반의기반의기반의기반의분석분석분석분석 & 예측이예측이예측이예측이

중요시중요시중요시중요시되어짐되어짐되어짐되어짐

� 이를이를이를이를위해서는위해서는위해서는위해서는데이터와데이터와데이터와데이터와애플리케이션이애플리케이션이애플리케이션이애플리케이션이전사적인전사적인전사적인전사적인통합통합통합통합

구조를구조를구조를구조를갖추어야갖추어야갖추어야갖추어야함함함함

오라클의오라클의오라클의오라클의 BI 솔루션솔루션솔루션솔루션전략전략전략전략

� Integrated Business Intelligence Database� Analytic Functions Integrated in Database

� 분석 기능을 내장한 DB

� Integrated Business Intelligence Tools� Best of Breed, Next Generation

� 새로운 BI 엔진/도구 제공

� Integrated Analytic Applications� Enterprise Wide, Industry Specific Analytic and Corporate Performance Applications

� 기존 Application과 새로운 BI 엔진/도구의 통합

BI Technology 제품군제품군제품군제품군

ETL 제품제품제품제품– ETL : ODI(Oracle Data Integrator, 구 Sunopsis:최근 인수)

Data Warehouse 제품제품제품제품– Oracle DB 10g EE + Options : RAC, Partitioning, OLAP, Data Mining

Business Intelligence Tools– Oracle BI Suite Enterprise Edition

• Analytic Server(Siebel) 중심의 Product Suite

BI Applications 제품군제품군제품군제품군

Other Operational & Analytic Sources

Oracle BI Suite EE

Ad-hoc Analysis

ProactiveDetectionand Alerts

MS OfficePlug-in

Reporting & Publishing

Interactive Dashboards

DisconnectedAnalytics

WebServices

Fusion Intelligence for EBSFusion Intelligence for PeopleSoft Enterprise

Oracle BI ApplicationsEnhancement/Extension

of DBIExtension of EPM, Replacement for

BO,Cognos,MSTRSingle source, Multi-source

For EBS, PSFT, SEBL, SAP, Other

New New NewVersion

� 모두 Oracle BI EE 기반 위에 구현 됨

PrePre--Packaged Semantic ObjectsPackaged Semantic ObjectsPrePre--Packaged DashboardsPackaged DashboardsPrePre--Packaged ReportsPackaged Reports

PackagedPackagedIntegrationsIntegrations

InIn--Place Schema (DBI)Place Schema (DBI)

Oracle BIOracle BIApplications Applications (former SBA)(former SBA)Fusion Intelligence Fusion Intelligence

for PeopleSoftfor PeopleSoft Fusion Intelligence Fusion Intelligence for Oraclefor Oracle

Components of Intelligence ApplicationsComponents of Intelligence ApplicationsSolution Architecture

JD EdwardsMDW (EPM)MDW (EPM)RMW & CW (SBA)RMW & CW (SBA)Maps Models

Metrics

Solution Architecture

주요주요주요주요메시지메시지메시지메시지 : 향상된향상된향상된향상된 ETL� ODI(Oracle Data Integrator: 구구구구 Sunopsis) 소개소개소개소개

� ODI는이기종환경의데이터통합에우수한성능과기능을보장하는 Data Integration 툴임� ODI는 ELT를 표방한 대표적 솔루션으로서, 단일 제품으로 Batch/Real-Time ETL, EAI, Data Sync, Data Replication 등을가능케하는전사적데이터통합솔루션임

Conventional ETL Architecture

Extract LoadTransform

Next Generation Architecture

“E-LT”“E-LT”LoadExtractTransform Transform

ODI에에에에 의해의해의해의해 만들어진만들어진만들어진만들어진 새로운새로운새로운새로운 개념의개념의개념의개념의 ETL 솔루션솔루션솔루션솔루션

� Native SQL의기능향상� 병렬프로세싱, 유틸리티, 복잡한소트알고리즘등의 강력한기능들의추가

� 데이터벌크프로세싱이가능

기존기존기존기존 E-T-L 방식방식방식방식

� Row-by-Row 처리 –저성능� 전용엔진및 H/W 비용 –고비용� 전용 Language 습득 -사용이어려움

Oracle Data Integrator (구구구구 Sunopsis)� 특장점특장점특장점특장점

� SOA기반기반기반기반서비스에서서비스에서서비스에서서비스에서 E-LT실행실행실행실행�순수하게순수하게순수하게순수하게자바로자바로자바로자바로개발개발개발개발 - Java 2

Runtime Environment 1.3을을을을지원지원지원지원하는하는하는하는모든모든모든모든플랫폼플랫폼플랫폼플랫폼지원지원지원지원

�데이터흐름을데이터흐름을데이터흐름을데이터흐름을위해위해위해위해 BPEL사용사용사용사용�Standard Connectivity 제공제공제공제공 -

JDBC, ODBC, JCA, JMS, J2EE 지지지지원하는원하는원하는원하는모든모든모든모든 RDBMS 지원지원지원지원

�Native SQL 엔진을엔진을엔진을엔진을이용하여이용하여이용하여이용하여데이데이데이데이

터터터터처리처리처리처리 - High Performance�변환을변환을변환을변환을위한위한위한위한독자적인독자적인독자적인독자적인엔진엔진엔진엔진및및및및 H/W 불필요불필요불필요불필요 -비용비용비용비용절감절감절감절감

�이벤트이벤트이벤트이벤트기반기반기반기반 ELT수행수행수행수행-Stream기반기반기반기반 BAM연계연계연계연계-이벤트기반이벤트기반이벤트기반이벤트기반데이터데이터데이터데이터동기화동기화동기화동기화

Interceptors: WSM Handle, EM Logger, etc..

Component

WSDL

BPELService Engine

RuleService Engine

RoutingService Engine

Human TaskService Engine

DataService Engine

BAMService Engine

SchedulerContainer

ServiceRuntime

ServiceEngines

BusinessApplications

JMS

RDBMS(operational)

RDBMS(warehouse)WSD

L

주요주요주요주요메시지메시지메시지메시지 : OLTP Data Warehouse� OLTP + OLAP 동시동시동시동시수행수행수행수행시시시시성능이성능이성능이성능이좋아야좋아야좋아야좋아야함함함함

� 실시간실시간실시간실시간정보정보정보정보처리로처리로처리로처리로분석의분석의분석의분석의효과효과효과효과극대화극대화극대화극대화및및및및업무업무업무업무개선개선개선개선달성달성달성달성

실시간실시간실시간실시간

ETLETLETLETL

ODSODS

통합통합통합통합 정보정보정보정보 시스템시스템시스템시스템통합통합통합통합 정보정보정보정보 시스템시스템시스템시스템

실시간실시간실시간실시간

가공가공가공가공

검검검검

색색색색

소스소스소스소스 시스템시스템시스템시스템

FinFinFinFin

MFGMFGMFGMFG

인사인사인사인사

MESMESMESMES

외부정보외부정보외부정보외부정보

OLTPOLTPDWDW

(OLAP(OLAP++

OLTP)OLTP)실실실실

행행행행

필요필요필요필요시시시시

분석분석분석분석요약요약요약요약정보를정보를정보를정보를

운영계로운영계로운영계로운영계로반영반영반영반영

(실시간실시간실시간실시간ETL과과과과동일한동일한동일한동일한방안으로방안으로방안으로방안으로)

분석분석분석분석정보를정보를정보를정보를

활용하여활용하여활용하여활용하여곧곧곧곧바로바로바로바로

후속후속후속후속업무업무업무업무지시지시지시지시및및및및

실행실행실행실행

중요중요중요중요정보의정보의정보의정보의

실시간실시간실시간실시간모니터링모니터링모니터링모니터링

및및및및 KPI 요소들의요소들의요소들의요소들의

상시상시상시상시관리관리관리관리체제체제체제체제

구축구축구축구축

핵심핵심핵심핵심가치가치가치가치 : “정보정보정보정보전달전달전달전달체인의체인의체인의체인의시스템적인시스템적인시스템적인시스템적인연결을연결을연결을연결을

통한통한통한통한업무업무업무업무처리처리처리처리주기주기주기주기단축단축단축단축및및및및회전율의회전율의회전율의회전율의증대증대증대증대”

BI Portal

Data Warehousing

ETL

OLAP

Data Mining

Oracle 10Oracle 10gg DBDB

Statistics

주요주요주요주요메시지메시지메시지메시지 : In-Database Analytics

질의질의질의질의 처리처리처리처리 및및및및 보고보고보고보고Oracle BI EE/SEXML Publisher

ETL 처리처리처리처리Oracle Warehouse BuilderSunopsis

REGION

TIME

PRODUCT

다차원다차원다차원다차원 정보정보정보정보 분석분석분석분석OLAP OptionSpreadsheet Add-In

데이터데이터데이터데이터 마이닝마이닝마이닝마이닝Oracle Data Mining OptionSpreadsheet Add-InStatisticsText Mining

Enterprise Data Sources

Oracle CRM DW Enterprise DW Data Marts Multi-dimensional Cubes

주요주요주요주요메시지메시지메시지메시지 : 통합된통합된통합된통합된 BI 플랫폼플랫폼플랫폼플랫폼Full Range of Information Delivery Options. One Fully Integrated Framework.

OpenWeb-services

InterfaceOracle DeliversOracle

Intelligence Dashboard

Oracle Answers Oracle Marketing

SegmentationOracle Mobile

Analytics

Live, Interactive PortalProactive Detection and Alerts

Segmentation& PredictiveAnalytics

Oracle BI Server (Engine)

Data Mining Engine

Intelligent, Parallelized SQL GenerationCalculation, Integration & Caching

Logical Business Model / Metadata Management

Mobile UsersAd Hoc AuthoringHot-PluggableInsight

BI EE : Model Definition – Physical Layer

Physical Layer – “Intelligent Request Generation”Reads in system catalog•Multiple sources• Optimized SQL generation• Regardless of Schema• Function ship to appropriate data sources/Compensation

DB2Supply Chain DM

TeradataOLAP

OracleBack

Office Fin.

XML DataSource

SQL ServerAcxiom

SiebelOperational

BI EE : Model Definition – Logical ModelingBusiness Model Layer Business Model Layer –– ““Calculation EngineCalculation Engine””Physical complexity Physical complexity abstracted into logical abstracted into logical subject areassubject areasDrillDrill--PathsPathsComplex/Derived Measures Complex/Derived Measures (Level(Level--based, time series, based, time series, dimensiondimension--specific, nested)specific, nested)Aggregate/Fragment AwareAggregate/Fragment Aware

BI EE : Model Definition– Presentation Layer

Presentation LayerPresentation Layer

••RoleRole--based, in context, personalized based, in context, personalized presentation presentation –– Siebel AnswersSiebel Answers

Fusion Intelligence for EBS“Best of Both Worlds!”

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"

After

Value Proposition : Flexible, Extensible BI Platform that is open to multiple data sources; low TCO of DBI

Fusion Intelligence EBS EditionPre-Packaged Repository Scope

� Order to Revenue� Order Fulfillment and Shipping� Manufacturing (Process and Discrete)� Inventory (Process and Discrete)

Financials Intelligence

� DBI Workforce Activity and Deployment� DBI Compensation Salary Summarization� DBI Leave and Absences� HCM EUL Recruitment Pipeline� HCM EUL Recruitment Vacancies

� General Ledger� AP Expenses (GL)� AR Revenue (GL)� GL Activity� Budget

� Accounts Payable� AP Invoices� AP Invoices Aging (Due & Past)� AP Payments Schedule

� Accounts Receivable� AR Adjustments� AR Payments Schedule� AR Receipts � AR Invoices� AR Aging Receivables

� Sales Credits� Compliance

� Sales Opportunity� Sales Pipeline� Sales Forecasting� Service

CRM Intelligence

Supply Chain Intelligence

Human Resources Intelligence

� Procurement Management� Supplier Management

Procurement Intelligence

Flexible Deployment Options for DBI

11

� Embedded Role-based Dashboards

� PMV Technology� Simple Extensibility� Data resident in OLTP

Transactional Database

� Extensibility: Uplifted Dashboarding tool

� Standardized BI Tool: Leading Platform

� Heterogeneity: Unite data on a logical level

� Ad-hoc and Guided Analysis

� Data resident in OLTP Database

Traditional

� Standardized BI Tool, Extensibility, Heterogeneity

� Standardized ETL Tool� Support for data from any

data source� Support for data from

multiple EBS instances� Data resident in a

separate instance� Operational Reporting

Fusion BI Platform Version of DBI22

Traditional DBI

EBS Standalone Warehouse

33

Start

Now Future

Build Your Custom Content

� Author custom Dashboards, Reports, KPIs, Graphs, Tables and Links

Dashboard Editor� Add, Rearrange, Hide,

or Rename Dashboards, Reports, KPIs, Graphs, Tables and Links

Alerts� Receive alerts based

on events

Fusion Intelligence for EBS Technical Details

UNIFIED SEMANTIC MODELUNIFIED SEMANTIC MODEL

eBusiness Suite

CFO,VP of Finance

Controller,Financial Manager

Line Managers

Ad-Hoc Analytics

InteractiveDashboards

Embeddedanalytics

FIN SCM PROC HCM CRM

DBI Base Summaries

Fusion Intelligence for EBS Details� End-to-end Oracle solution� Pre-packaged dashboard templates� A repository with a business model

based on underlying DBI data model

Integrated Security• Launch Oracle DBI EE dashboard from Application Navigator•Shared responsibilities between Oracle EBS and Oracle DBI EE•Sign in only once in EBS

� Pre-Integrated for a Superior Solution� Security, User Experience, Navigation, Business Semantics

� Unprecedented integration—BI/CPM Apps, ERP, and BI Tools� Embed Intelligence in ERP Applications� Drill from Analytic Summary to Live Transaction

� Oracle Applications Development does the work for you� Constructs the models and the ETLs� Manages the impact of transaction upgrades on your analytics for you

BI Tools + BI Apps + ERP = Total SolutionLeading to Lower TCO

Oracle Analytic AppsProduct Development Roadmap - Highlights

PeoplesoftPeoplesoftEnterprise/JDEEnterprise/JDE

Oracle Oracle eBusinesseBusiness SuiteSuite Siebel Business Siebel Business

Analytics Analytics

• Leverage Oracle BI EE tools2006 • Leverage Oracle

BI EE tools

• Continued investment in all product families• Single Suite of integrated BI Apps • New BI subject Areas and Industry Specific Applications

2007

2008

• Low TCO features

• Single Suite of integrated BI & CPM Apps• Pre-Integrated with Fusion, EBS, Peoplesoft, J D Edwards and Siebel

• Embedded within transactional Applications

Oracle : Leader in Gartner’s MagicQuadrant“ the newly branded Business Intelligence Suite Enterprise Edition from the Siebel acquisition

has given Oracle a new opportunity to create a compelling BI platform strategy and become a

significant BI platform and applications vendor in 2007 and beyond

~~~Oracle’s Business Intelligence Suite Enterprise Edition and Oracle Analytic Applications will be

adopted much more broadly , given the product’s comprehensive capabilities, pricing,

and integration into the Oracle collection of business applications”

오라클의오라클의오라클의오라클의 BI 솔루션의솔루션의솔루션의솔루션의 핵심핵심핵심핵심 메시지메시지메시지메시지 정리정리정리정리

� Real-Time, OLTP DW로의 발전

� ODI를 통한 향상된 ETL� OLTP + OLAP의 동시 수행 성능의 최적화 가능

� BI EE를 통한 분석 기능 강화

� Portal과의 SSO 지원 및 권한 관리 강화

� Dashboard의 강화 및 multi-source 접근

� 기존 Oracle Application(E-Business Suite, PeopleSoft, Siebel)의 BI EE 기반의 통합