e biz mba 2008
TRANSCRIPT
![Page 1: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/1.jpg)
E-Business MBA … Welcome
![Page 2: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/2.jpg)
Liz Craig … [email protected]
![Page 3: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/3.jpg)
![Page 4: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/4.jpg)
Help Hotels + Hotel Groups – Internet Revenue
![Page 5: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/5.jpg)
Working together … Online
![Page 6: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/6.jpg)
Working together … Onlinehttp://e-zmba.blogspot.com/
![Page 7: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/7.jpg)
![Page 8: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/8.jpg)
![Page 9: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/9.jpg)
![Page 10: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/10.jpg)
![Page 11: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/11.jpg)
![Page 12: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/12.jpg)
E-Business Environment …
![Page 13: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/13.jpg)
E-Business Environment … Customer in Charge
![Page 14: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/14.jpg)
![Page 15: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/15.jpg)
![Page 16: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/16.jpg)
![Page 17: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/17.jpg)
![Page 18: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/18.jpg)
![Page 19: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/19.jpg)
![Page 20: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/20.jpg)
![Page 21: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/21.jpg)
![Page 22: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/22.jpg)
![Page 23: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/23.jpg)
![Page 24: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/24.jpg)
![Page 25: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/25.jpg)
![Page 26: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/26.jpg)
![Page 27: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/27.jpg)
![Page 28: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/28.jpg)
![Page 29: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/29.jpg)
![Page 30: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/30.jpg)
![Page 31: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/31.jpg)
![Page 32: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/32.jpg)
![Page 33: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/33.jpg)
![Page 34: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/34.jpg)
![Page 35: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/35.jpg)
![Page 36: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/36.jpg)
![Page 37: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/37.jpg)
![Page 38: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/38.jpg)
![Page 39: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/39.jpg)
![Page 40: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/40.jpg)
Next Session … The Long Tail
![Page 41: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/41.jpg)
![Page 42: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/42.jpg)
![Page 43: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/43.jpg)
Demand – Requests for your inventory
![Page 44: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/44.jpg)
![Page 45: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/45.jpg)
![Page 46: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/46.jpg)
Demand – Who requests, when
![Page 47: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/47.jpg)
Demand – Sources Previous year history – on that DAY -Rooms occupied -Cancel -No Show -Turned Away -Bought Alternative Dates -Bought Alternative Inventory – 3rd Party
Groups Above…plus -non-confirms – competitive alternatives
![Page 48: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/48.jpg)
Demand – External Factors
Area events – repeat + 1 time Economic Factors Out of area events Traffic changes – transport volume Destination Promotion Area Attraction – changes
Competitive Strategy
![Page 49: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/49.jpg)
Demand Patterns – Using Restrictions to change the patterns
![Page 50: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/50.jpg)
![Page 51: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/51.jpg)
![Page 52: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/52.jpg)
Booking Pace – When is the request for inventory made…
Booking window
![Page 53: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/53.jpg)
Booking Pace … by customer type
Group vs. business traveler
![Page 54: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/54.jpg)
![Page 55: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/55.jpg)
![Page 56: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/56.jpg)
![Page 57: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/57.jpg)
Booking Pace … Key RM decisions
Ahead of pace …. Optimum Restrictions
![Page 58: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/58.jpg)
![Page 59: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/59.jpg)
Booking Pace … Key RM decisions
Behind pace …. Alternative customer groups Discounting + Value Add
![Page 60: E Biz Mba 2008](https://reader030.vdocuments.net/reader030/viewer/2022032700/55d58c93bb61eb13218b45f7/html5/thumbnails/60.jpg)
Next Week ….. Quiz Calculations Key Concepts