E-BOOK SOLUTIONCOMPREHENSIVEGUIDE

E-BOOK SOLUTIONCOMPREHENSIVEGUIDE

In Japan, more than 8.5 million* files containing mobi le phone contents c reated us ing BS BookStud io are already in circulation for mobile phones. Because it is a simple matter to utilize the master data (project data) once it has been created by changing the aspect size and replacing the dialogue, it is possible to create contents effectively in a short period of time for devices other than mobile phones and for global market. In addition, in consideration of the global content distr ibution, f i le security is implemented for the distributed files. By configuring a totally secure environment from the production process to the distribution, the important content assets of the right holders are protected.

Expanding Solution for “One source, multi-use” and “File security”

E-book Solution

Utilized for more than 1,100 sitesfor mobile phones of the five Japanese operators

Supporting the distribution of all kinds of E-booksfor liquid crystal devices

MARKET SHARE 90% E-BOOK SERVICES 1,100 FILES 8.5million GLOBAL BUSINESS 11regions

CELSYS and VOYAGER have jointly developed E-book solution to support the distribution of E-books. E-book solution covers all types of E-books, including manga, anime, photographic collections, and novels. They are being utilized for more than 1,100 sites for mobile phones of the five Japanese operators, KDDI, NTT docomo, Softbank Mobile, Willcom, and EMOBILE. Our E-book solution is also rapidly expanded for global market. and is being expanded for E-book distribution on various devices including smart phones such as the iPhone and on portable game machines.Based on the technology and achievements of the two companies, E-book solution supports clients who wish to utilize existing content assets in new businesses.

*Source: CELSYS

Mobile phonesfor use in Japan

Other devices

Right holders

Mobile phonesfor global market

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In addition to Japan, E-book solution is also being utilized in South Korea, China, Taiwan, Hong Kong, Macao, India, Singapore, Vietnam, Malaysia, North America, and France. Further, through using services such as smart phones, which allow distribution that is unrestricted by region, we are offering E-book solution for global market.

Global Market

2006 marked the release of BookSurfing, which was developed through integrating CELSYS’ ComicSurfing mobile contents viewer that had many introduction results centered on mobile phone comic sites, with VOYAGER’s T-Time electronic book viewer that enabled book reading and writing on various liquid crystal devices. Additionally, we will renew the brand by the summer of 2011 with regard to format unification as a higher goal. By renewing the brand in this way, we will also unify the content production tools into BS BookStudio in an effort to realize total solution that offer even greater convenience.

Unification of Formats under a new brand for “Realizing truly total solution”

Platforms

　 Apple / App Store

　 Google / Android Market

　 Sony Computer Entertainment / PlayStation network

　 Nokia / Ovi Store

　 Microsoft / Windows Marketplace for Mobile

Global operators

　 South Korea: KT, LG Telecom, SK Telecom

　 China: China Mobile, China Unicom

　 Taiwan: Taiwan Mobile, Chunghwa Telecom,

　 　　　 Far EasTone Telecommunications, VIBO Telecom

　 Hong Kong: Hutchison Telecommunications (Hong Kong), Smartone Mobile

　 Macao: Hutchison Telephone

　 India: Tata Teleservices, Vodafone Essar

　 Singapore: SingTel

　 Vietnam: Vinaphone, Mobifone, Viettel, Sfone

　 Malaysia: Maxis Communications

　 North America: AT&T, Verizon Wireless

　 France: Orange, SFR, Bouygues Telecom

VOYAGER JAPAN, Inc.

VOYAGER has been promoting the spread of electronic publishing over many years through developing e-publishing tools and viewers.

CELSYS, Inc.

As a provider of total solution for graphic contents, CELSYS uses information technology to offer total support for creators’ creative activities.

Truly total solution

Unified formatNew brand viewer New brand tools

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Provision started in November 2003. Approved as offi cial viewer. From 2009, also utilized as the viewer engine in the “Book Player” E-book application.

Provision started from July 2008. Also supported by the In App Purchase function in OS3.0, allowing provision of further product episodes.

Number of supported phone models has surpassed 200 models. From 2010, preinstall is supported on some models.

Provision started together with the iPhone 3G.

Preinstall is supported on many phone models. Many advanced developments have been implemented, including FULL TOUCH phonels and smart phones.

Provision started from May 2010. Utilizes a viewing system which uses page images to make the most of the large screen.

Support star ted from the smart phone Advanced/W-ZERO3 [es] released in 2007. Utilized on the offi cial site “W+Book”.

Provision started from July 2009. Support is also provided for the various aspect sizes unique to Android.

From 2010, changed to streaming system.

Provision started from November 2009. Continuation of development with a view towards next-generation platforms.

BS Reader support status

au by KDDI

NTT docomo

SoftBank

WILLCOM

EMOBILE

PC Flash Lite(Star Viewer)

iPhone

iPod touch

iPad

Android

Windowsphone

Other device

BS Reader supports three types of screen views, consisting of the frame-by-frame view (picture-card show type) and the scroll view that are used for displaying image-based contents such as manga, and the text view which is used for displaying contents such as novels that mainly use text.

Screen views and supported contents

NovelsSupporting both vertical and horizontal text. By adding illustrations and tables of contents, all k inds of documents can be suppor ted, from novels and essays to manuals.

Anime, photographic collections, magazines, and catalogsIn frame-by-frame view, it is possible to add a variety of special effects including vibration and sound effects. In scroll view, because the entire page can be shown, development of magazines and catalogs is also possible.

Frame-by-frame view

Text view

“Harukanaru Toki no Naka de – Oboro Soshi”

Original Work: KOEI Co., Ltd. Written by: Mashiro Yabuki

©Tohko Mizuno/Hakusensha/KOEI Co., Ltd. ©2008 KOEI Co., Ltd.Scroll view

MangaYou can select the most fi tting display option according to the contents and categories of manga such as a “story manga”, “four-frame manga”, etc.

Total E-book ViewerBS Reader

A high-performance viewerallowing enjoyment of a variety of E-books

Supporting E-book distributionon various liquid crystal devices

BS Reader is a total E-book viewer to allow you to enjoy many different kinds of E-books (contents). The viewer is being utilized for more than 1,100 sites for mobile phones of the five Japanese operators, KDDI, NTT docomo, Sof tbank Mobile, Willcom, and EMOBILE. Our E-book solution is also rapidly expanded for global market. Further, the attractions of contents are being leveraged to their greatest extent by using display methods which match the display ranges of smart phones and various liquid crystal devices together with the characteristics of the contents.

BS Reader creates various digital-specific effects and expressions such as screen conversion effects, sounds, and vibrations*, which cannot be offered by paper books.

100 types of various display effects100 types of display ef fects can be given during screen switching.

Sound effects and music to make the mood of a story livelyCan create sound effects and a theme tune at predetermined settings.

Function to enlarge dialogue balloons for readabilityEnlarges only dia logue bal loons to make smaller text readable.

Flip animation function that allows expression of simple animationsIn one operat ion, a number of images can automatically be shown in succession, a simple animation-like performance.

Next episode purchasing function offering smooth guidance to next episodeWhen finishing a story, if the next episode has already been purchased it is possible to go on to read the next episode while the application is still running. If the next episode has not yet been purchased, the screen can be set to jump to a specif ied page to encourage the user to make the purchase.

Branch settings enable broadening of contents into games and fortune-tellingOptions can be created, and it is possible to set branches and conditions to allow stories to develop according to the way questions are answered. By adding a data sending function, the result can be sent as a URL to enable the result to be viewed on the Web.

Noteworthy functions

* Depending on the device, some functions may not be supported.

Note: Samples contents cannot be viewed with supported mobile phones. Note in advance that operation cannot be guaranteed when accessing the site using models that are not supported.

From smart phones, use search...

The contents can be viewed by searching for “Celsys”.

Free samples contents are being distributed in the smart phone application markets (iPhone/

Android/Windows Phone).http://www.celsys.co.jp/bs/

Celsys SEARCH

Sample contents

Sample contents that use the BS Reader E-book viewer can be viewed from the below

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The content production workflow by BS BookStudio can be largely divided into: “preprocessing” for converting analog materials into digital data, “production/authoring” for creating contents out of the digitalized materials, and “checking” for checking the created contents. It is possible to carry out seamless production work with pieces of software that have been specifically designed for each process.Further, using the included coloring tool, it is possible to carry out efficient coloring of monochrome comics.

ConversionColoring

Distribution

Content A

Content B

Content C

Content D

Framelayout Editing Effect

addition FinishingChecking

Colorcomic

.book Buillder

Importing Intermediatedata

Editing Effect addition Finishing

Scrollview

Contentmaster

Contentmaster

Digital

Digitaldata

vText

Conversion

Textview

Content

------------------------------------------------------

Exporting

Materials Preprocessing Production/Authoring Checking

Frame-by-

frameview

Automatic layout

Layout adjustment

Reduction ratio setting

Scroll setting

Type page layout

Both-side pasting

Tables of contents, Chinese character readings, links

Content master

Reductions, margins, and line spacing adjustment

Vibration

Dialogue balloon enlargement

Auto-setting of image size, scroll, etc.

Adjustment of various settings

Display effects

Vibration, URL jump, sound

Analog

Manga

Photographiccollections

Novels

Anime

Content Production Tool BS BookStudio

Integrated production toolthat totally supports the production workflow

BS BookStudio is an integrated production tool to create digital contents for distribution out of original analog or digital materials.Its tools for respective production stages are able to handle all the processes, which include scanning, coloring, authoring, checking, and the generating of distribution data.You can efficiently create contents for multiple use with a wide range of functions specially designed for producing contents for liquid crystal devices such as mobile phones and smart phones.

BS BookStudio features a wide range of functions to effectively produce high-quality contents.

Noteworthy functions

Content production workflow

Effective production environmentYou can effectively carry out processes including material import, manga frame layout, scroll setting, various effects addition, and final content generation.

Incorporation of coloring toolA coloring tool is incorporated that can color monochrome comics with 5 times more efficiency*1 than the previous general-purpose tool.

Production/authoring tools “Effector Neo”, “Effector Handsframe” Converting Tool “vText”

Coloring tool “ReadyPaint”

Text view converterBy reading in data created as a “text-based .book”, adjustment of the line spacing and margins is carried out on the screen, and conversion to BS Format can be easily carried out.

*1　Compared to this company’s products. Checking tool “Checker”

Checking ToolUsing the dedicated checking tools in the Checker checking tool, the checking that is normally time-consuming and troublesome can be smoothly carried out on a personal computer.

The following tools are used for content production according to the process, data format, and content type.

*2 .book Builder is not included in BS BookStudio.

Tool configuration

Checking Checker Checking tool to replay distribution data faithfully and let you write corrections or directions directly on the screen.

Coloring ReadyPaint Coloring tool for effectively coloring monochrome comics.

Bridge Conversion tool for transferring data between Effector Neo and ReadyPaint while maintaining the authoring information as it is.

Production

Authoring

Effector NeoTotal production tool for creating frame-by-frame view contents with raster data. Allows seamless production work including

digitalized material import, the layout of manga frames, effect settings, and final content generation.

HandsFrameTotal production tool for creating scroll view contents with raster data.

Allows efficient production work including the setting for displayed image size, scroll order, effects, and final content

generation.

.book Builder *2 Content production tool for both text-based and comic-based files. The conversion of .book format files into BS Format is possible.

vText Tool for converting “text-based .book” files into BS Format files.

Preprocessing Scanner Tool for effectively scanning a large amount of paper materials with simple settings.

[Support Desk] CELSYS, Inc. Support Desk E-mail: cse_support@celsys.co.jp

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Project data (Master data)

Licensee viewer solutionAddition of licensee file export item Distribution filefor licensee

License Program

This program is a license program for businesses that allows E-book contents created using BS BookStudio to be viewed using the licensee’s E-book viewer, thereby enabling the licensee to start an E-book business at an early period as their own service. Already many licensees are developing E-book distribution services for various devices, platforms, and for global operators using their own company viewers.

An item for publishing files for the licensee is added to the BS Book Studio E-book content production tool, which has many results of use in E-book content production. This makes it possible for master data (project data) that has been created using BS Book Studio for purposes such as viewing on mobile phones to be used in “One source, multi-use” of the contents through changing the aspect size and replacing the dialogue. By utilizing the BS Format contents, which have extensive examples in circulation, it is possible to effectively create contents in a short period of time not only for mobile phones, but also for devices other than phones and for global markets, thereby assisting licensees to establish new enterprises.

It is possible to incorporate format information in the licensee’s program.

Technical information supply BS Format information Viewer samples

Addition of file export item to BS Book Studio

◆

◆

LicenseesCELSYSOperators/CP/

Device manufacturers

Users

License program

Merit of introducing license program “One source, multi-use”

◆ Viewer development

◆ Content acquisition and production

◆ Site configuration

◆ Fee payment system configuration

◆ DRM configuration

InformationFlow

MoneyFlow

Flash E-book SolutionStar Viewer

In the E-book business that is evolving with Flash Viewer Aiming for a synergistic effect with BS Reader

Star Viewer is a new comic distribution solution utilizing Flash Lite. Because it uses Flash Lite, no distinction is made between official and unofficial sites and operators, allowing it to be utilized as a single distribution system in a variety of situations. The solution can be utilized as a supplement to BS Reader which is mainly used for official E-book websites, and for applications that were previously difficult to use. Further, since Flash Lite is utilized in many liquid crystal devices including smart phones, it is anticipated that the number of mobile phoness allowing use will increase dramatically in the future.

Star Viewer enables utilization of E-book campaigns and development of unofficial websites, which were previously difficult to use with BS Reader. Using Star Viewer, it is even possible to carry out promotions such as where one episode is distributed free on an unofficial website, while subsequent episodes encourage viewers to visit the official site using BS Reader. Further, in the same way as for BS Reader, the distribution data for Star Viewer is authored using BS BookStudio. In the situation where master data (project data) authored for BS Reader is already being maintained, it is possible to quickly generate distribution files for Star Viewer.

Appropriate division of use with BS Reader according to the usage application

Star Viewer BS Reader

Official e-books

Officialnon-electronic books

Unofficial sites

docomo SoftBankKDDI

Supplementary utilization with BS Reader

Utilization of applicationsthat were previously difficult to use

Experience gained from utilization on more than 1,000 sites centered on official e-book sites

Depending on the site category, discussions may be required with operators before use.

*

Basically, there are no limitationson categories!

Utilization of new business models apart fromcomics, novels, and photographic collections

・ Use of mobile phone comics as digital presents・ Distribution of manga on character sites・ Distribution of photographic collections to match artists’ CD releases・ Daily distribution of four-frame manga on news sites

・ Utilization of promotion sites (Leading to charged sites)

・ Promotion of Internet retailing catalogs to consumers using mobile phones

BSFormat

LICENSEE’SPROGRAM

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May 2011 Edition

© 2006-2011 CELSYS, Inc. © 2006-2011 Voyager Japan, Inc.

· BS Format, BS Reader, and BS BookStudio are trademarks of CELSYS, Inc. and VOYAGER JAPAN, Inc.· CELSYS and ComicSurfing are trademarks or registered trademarks of CELSYS, Inc.· T-Time and Dotbook (.book) are registered trademarks of VOYAGER JAPAN, Inc.· Other company names and product names mentioned are the trademarks or registered trademarks of their companies.· The products and service specifications, price, and designs described in this catalog may be changed at any time without notice.

CELSYS, Inc.

Pacific Marks Shinjuku 4-15-7 Nishi-shinjuku,Shinjuku-ku, Tokyo 160-0023 JpanTel: +81-3-3373-9919 (Sales Division)E-mail: ComicSolution@celsys.co.jpURL: http://www.celsys.co.jp/en/

VOYAYAY GER JAPAN, Inc.5-41-14 Jingumae, Shibuya-ku, Tokyo 150-0001Tel: +81-3-5467-4646 (Customer Support)E-mail: customer@voyager.co.jpURL: http://www.voyager.co.jp/

□ Inquiries about E-book Solution for global market

CELSYS, Inc. Global SectionTel: +81-3-3373-9919E-mail: license-biz@celsys.co.jp

MSCM-002-1-CAT