e business
DESCRIPTION
TRANSCRIPT
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Savvy + Informative + High Expectations = 21st Century, Consumer Media Habits
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Brand Development
Direct Response
Cognitive (Consumer’s Evoke Set)Gives Exposure to Brand Boarder Capture of Target MarketMass Communication
Immediate ActionMore Specific Target MarketDirect Communication Method
RESPONSE
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Any About major branding concepts
Brand Promise - Commitment made to prospects and customers.
Brand Personality
Brand Attributes
- All the unique ways you deliver your brand promise.
- Describes the human characteristics people experience when they encounter your brand.
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• Perception Management• Strategic alliance• Puppet Masters• Leveraging • Super-leveraging• Intelligence and surveillance• Precision systems
7 Rules to Customer Acquisition
CUSTOMER ACQUISTION
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AD SERVING
Ad serving is a technology and service that helps advertisement loaded on website
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Targets Online Ads
Contextual Advertising
Behavioural Advertising