Welcome to the E-Business Monitor

E-Business Monitor offers a global benchmark to analyze and improve E-Business strategy, organization maturity & performance

Three simple steps to start improving performance!

E-Business Monitor delivers actionable insights to digital marketing professionals worldwide

We focus on three areas to find out where you can improve your business results

Starting point is registering

After logging in, you will start at your personal dashboard

This is offers your main navigation

You can access:

» My survey: access to the four key sections of the E-Business Monitor

» My report: access to your E-Business Monitor scores

» My benchmark: access to custom benchmarking

» My Company: available to professional & enterprise members

And gives an overview of your progress in the 4 main sections of the E-Business Monitor

1

2

3

4

Each questions progress is indicated by a color

Grey = not started

Green = completed

Yellow = started but not yet complete

Before you continue you must complete the questions in ‘About You’

After this, you can start answering the 3 sections of the E-Business Monitor in any order you like

You can always go back, continue or choose to return to the dashboard

Completing the E-Business Monitor will only take 35-40 minutes

Each of the 3 sections has it’s own specific scoring format

Readiness scores on 5 levels of maturity

Each of the sections has it’s own specific scoring format

Enablers scores on 10 levels of net promoter score

Each of the sections has it’s own specific scoring format

Performance indicators are % scores

Where needed, additional information is available, to make sure we compare apples to apples

After completion of a section , your results will become available in your ‘My Report’ tab

Starting point is the E-Business Monitor Index

The ‘E-Business Monitor Index’ allows you to compare your organization to the global average, your sector and your department results

And classifies your organization on the four levels of the E-Business Monitor Index

» Innovators: the top 75-100% of participant scores

» Professionals: the 50-75% of participant scores.

» Learners: the 25-50% of participant scores.

» Starters: the low 25% of participant scores.

The E-Business Monitor Index is the running average of all participants. Your classification changes with each participant!

‘Readiness’ offers a deep dive in key areas of organization maturity

Each of the readiness topics is detailed in: focus, process and integration

‘Readiness’ and offers an overview of your organizations maturity level

Giving you an indication of where to start looking for improvements

‘Enablers’ allows you to deep dive in key drivers & inhibitors of E-Business

Giving you an indication of where to start looking for improvements

‘Enablers’ and offers an overview of drivers and inhibitors for E-Business performance

What a good E-Business Net Promoter Score is depends on organization and sector

‘My benchmark’ tab allows you to create standard benchmarks for key performance indicators…

You can make selections based on key criteria. Only KPI’s you answered will be presented » Advanced custom

benchmarking is available to Premium members

» This offers the ability to create peer groups (minimum of 6 companies) and bennchmark against these

‘My benchmark’ offers detailed insights on how you compare on the selected performance indicators …

» 100% percentile means your score is the highest compared to your selected benchmark (nobody scored higher)

» 0% means your score is the lowest compared to your selected benchmark (nobody scored lower)

Your score is compared to the average of the benchmark you selected

Key performance indicators available in the E-Business Monitor

Financial perspective:

» % online turnover

» % of online orders

» % online contribution

to overall profitability

» % costs per lead

» % costs per order

» % online order value

» % average items

ordered online

» % online profitability

Customer perspective:

» % of registered

customers (on sales &

service websites)

» % customer

satisfaction online

» % of leads generated

online

» % average online

lifetime value

» % service

transactions online

» % retention of online

compared to offline (+

or – %)

» % turnover from new

E-Business initiatives

Organization

perspective:

» % on-time delivery of

online orders

» % of issues with

online orders

» % returns of online

orders

» % of online

campaigns delivered

on budget

» % of campaigns

delivered in time

» % online projects

delivered on budget

» % online projects

delivered in time

» % process time

savings through

online self service

Learning perspective:

» % new employees

attracted through

online channels

» % employee retention

in online team roles

» % internal

commitment

(employee

satisfaction with E-

Business)

» % channel

effectiveness

» % process

improvement

Key performance indicators available in the E-Business Monitor

Channel contribution:

» % turnover owned stores

» % turnover other stores

» % turnover contact center

» % direct sales (account management)

» % catalogue / direct mail

» % indirect (partner / dealer channels)

» % door-to-door

» % other channels

» % online orders in customer facing webshops

» % of online orders through customers E-

Procurement portals / webshops / back-office

systems

Budget:

» Total E-Business budget

» Strategy, planning & external consultancy budget

» Web marketing & campaigns (including ad

campaigns, search engine marketing, email

campaigning, etc.) budget

» Content management budget

» Running E-Business channel(s) (including site

development, etc.) budget

» Research & benchmarking budget

» Staffing (internal) budget

» Social media initiatives budget

» Innovation (E-Business related) budget

» Mobile initiatives budget

» Training & education (E-Business team + staff)

budget

» Channel platform development (only business

component) budget

» Web analytics & eCRM budget

» ICT budget external (incl. external staff) budget

» ICT budget internal (incl. internal staff) budget

Start benchmarking and improving your E-Business performance now ….

» We are an independent organization

» We offer a stand-alone online platform (no consultants involved)

» We offer direct reporting and benchmarking

» We offer a continuous benchmark, tracking progress over time!

» Your data is your data and your data alone!

» We deliver valuable & actionable insights!

» We are exclusively aimed at client-side (brand) executives, managers and specialists!

www.e-business-monitor.org/register

E-BUSINESS MONITOR Our mission is to help advance the industry by providing a global, independent and comprehensive standard in E-Business strategy, organization maturity and performance benchmarking. E-Business Monitor| www.e-business-monitor.org | info@e-business-monitor.org | twitter: @ebusmonitor

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