e-business systems chapter 7 mcgraw-hill/irwincopyright © 2011 by the mcgraw-hill companies, inc....
TRANSCRIPT
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e-Business Systems
Chapter7
McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
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7-2
• Identify the following cross-functional enterprise systems, and give examples of how they can provide significant business value to a company
– Enterprise application integration
– Transaction processing systems
– Enterprise collaboration systems
Learning Objectives
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7-3
• Give examples of how Internet and other information technologies support business processes within the business functions of:
– Accounting
– Finance
– Human resource management
– Marketing
– Production
– Operations management
Learning Objectives
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7-4
Enterprise Business Systems
• Use Internet, networks, and IT to support
– Electronic commerce
– Enterprise communications and collaboration
– Web-enabled business processes
• E-commerce is the buying, selling, and marketing of products, services, and information over the Internet and other networks
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7-5
RWC 1: Enterprise Architects
• 4 crucial Cs
– Connection
– Collaboration
– Communication
– Customers
• All projects fit in the overall strategy
– Best for company, not individual departments
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7-6
Cross-Functional Systems
• Cross the boundaries of traditional business functions
– Reengineer and improve vital business processes– R&D overlaps Marketing and Manufacturing
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7-7
Enterprise Application Architecture
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7-8
Implementing Global Applications
• Globalization vs true-blue American formula– What is Globalization?– What is the true-blue American business formula?
• Working virtually is critical
– Why?
• What is the difference between decision making approach in UK and US?
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7-9
Enterprise Application Integration
• EAI connects cross-functional systems• Serves as middleware to provide
– Data conversion– Communication between systems– Access to system interfaces
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7-10
How EAI Works
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Transaction Processing Systems
7-11
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7-12
The Transaction Processing Cycle
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7-13
ECS Tools
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7-14
Exploring Virtual Worlds
• Virtual world - training
– Rollovers
– Multicar pileups
– Life threatening injuries
– Police training
– Military use
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7-15
Functional Business Systems
• Information systems that support
– Accounting
– Finance
– Marketing
– Operations management
– Human resource management
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7-16
Marketing Systems
• Marketing systems are concerned with
– Existing products in existing markets
– New products and new markets
– Serving present and potential customers
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7-17
RWC 2: Unified Financial Reporting
• Originally non-uniform reporting– 14 general ledgers– 12 reporting tools– 17 financial data repositories– 300,000 spreadsheets
• Finance Tranformation Program - Focus– Common definitions, rules and procedures– Trade-offs to target core functionalities– All subscribe to central book of record– Unify all financial people
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7-18
IT in Business
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7-19
Marketing Information Systems
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7-20
Targeted Marketing
• Advertising and promotion management concept – Five targeting components
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7-21
Sales Force Automation
• Outfit sales force – Notebook computers,
– Web browsers
– Sales contact software– Marketing websites– Company intranet
• Goals– Increase personal productivity– Speed up capture and analysis of sales data– Gain strategic advantage
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7-22
Computer-Integrated Manufacturing
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7-23
HRM Systems
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7-24
HRM and the Internet
• Recruiting employees
– Corporate website
– Commercial recruiting services
• Posting in Internet newsgroups
• Communicating with job applicants via – e-mail– Monster.com– HotJobs.com– CareerBuilder.com
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7-25
HRM and Corporate Intranets
• Corporate intranet uses
– Process common HRM transactions
– Allow around-the-clock HRM services
– Disseminate information faster than previous company channels
– Collect information from employees online
– Allow HRM tasks to be performed with little HRM department intervention
– Provide training
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7-26
Employee Self-Service (ESS)
• Intranet applications allow employees to
– View benefits
– Enter travel and expense reports
– Verify employment and salary information
– Access and update personal information
– Enter time-sensitive data
• Provide hiring systems
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7-27
Accounting Information Systems
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7-28
Business Accounting Systems
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7-29
Financial Management System
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7-30
RWC 3: Cisco Systems
• TelePresence – Life-like, in-person experiences– Promises to revolutionize collaboration
• Strong competition– HP - Halo telepresence system– Polycom - high-end telepresence system
• Biggest challenge– Innovation and growth
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7-31
RWC 4: Strategic Information Systems
• Electronic hiring system• Significant payoff is significant
– Filling job openings two weeks faster– Saving at least $1,500 per job.
• HR called to be a strategic business partner,• IT provides innovative solutions.