Soomaa NP © Arne Ader

Paanajärvi NP © Viktor

Gritsuk

E-CLIC, 1st SCM, Athens, 18 JanuaryWP6, Deliverables 15-18

Zoltán Kun, Executive DirectorPAN Parks Foundation

BackgroundEuropean Landscape ConventionCouncil of Europe, which means ELC goes beyond the EUQuestion: do we have any chance / possibility / interest to attract the attention of neighbourhood and accession countries?The WP6 goes throughout the whole project from month 1 to month 28!

Valorisation planTwo parts:1. Dissemination strategy2. Exploitation plan (which is linked to WP4 led by Prisma)The plan is a living document!Target groups:University lecturers, School teachers, students (youth) aiming to increase policy understanding

Exploitation planAim: securing the legacy of the project at least 5 years after the project ends!How:Creating and maintaining / coordinating Virtual Landscape Community / Landscape Community of InterestTool:eg. Ning.com (surely use social media)Resposibility:ECLAS, PPF, Euracademy

FacebookTwitter, Linkedin, Pinterest

Youtube.comTwitter, etc...Where are we active?

USE various social media platforms

Dissemination strategyMoving very quickly! Prepared early on / at the beginning of the projectTwo different levels1. National strategy2. International strategyThere is an overlap between the 2 levels!

© Bruno D’Amicis

Dissemination strategy

Aim: familiarising the target groups with our project (but not only with results! We have to communicate our goals, best practices, etc...)Common responsibility!PPF / EMU: 50 daysEuracademy: 40 daysPrisma: 35 days .....Majella NP © Barbara Mayer

Dissemination strategyTool: website in 6 languagesLevel: International + NationalResponsible partner: PrismaWhen: 30 April 2013Measurement: 25,000 hits!We must direct traffic to the site!Link it to online community and other social media tools (+ stores best practices)

Dissemination strategyTool: brochure in 6 languagesLevel: National (less International)Responsible partner: PrismaWhen: 15 April 2013Measurement: ? X of copiesOther questions:1. Who writes the first draft text?2. What language?

Dissemination strategyTool: newsletter in 6 languagesLevel: International + NationalResponsible partner: PPFWhen: 30 June 2013 (the first edition)Measurement: published 4 timesSuggestions:Use an easy newsletter sender tool which manages contact information too!Link it to website news in order to generate leads to the websiteThe landscape of the season (the newsletter will have Summer and Winter edition)Questions:1. How to disseminate (sharing emails raises privacy questions)2. How to measure readership? Central distribution? Challenge with the language!

Dissemination strategyTool: 1-day Euracademy workshopLevel: InternationalResponsible partner: EuracademyWhen: 25 August 2014Measurement: 50 participantsQuestions:1. Should consortium members participate?2. Should Euracademy members participate?3. Where?

Dissemination strategyTool: 2-day International ConferenceLevel: InternationalResponsible partner: EMUWhen: February 2015Measurement: (at least) 100 participantsQuestions:1. How will conference participants select

the European winners?2. How to present the 18 National winners?

www.panparks.org

THANK YOU!