e-com deal multiples (select transactions)

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  • 8/11/2019 E-Com Deal Multiples (Select Transactions)

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    Reevolv Advisory Services

    Private Limited

    E-Commerce

    Deal Multiples (Select Transactions)

    For any queries or detailed information contact us on

    +91 22 6002 2001 or email [email protected]

    March 2014

    http://c/Users/SONY/Desktop/reevolv/Wellness/Final/[email protected]://c/Users/SONY/Desktop/reevolv/Wellness/Final/[email protected]://c/Users/SONY/Desktop/reevolv/Wellness/Final/[email protected]://c/Users/SONY/Desktop/reevolv/Wellness/Final/[email protected]
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    Table of Contents

    Particulars Page Nos.

    1. E-Commerce Deal Multiples Summary 3

    2. Player Profiles and Deal Multiples

    2.1. Book my show 10

    2.2. Deals and you 14

    2.3. First Cry 19

    2.4. Flipkart 24

    2.5. Matrimony 32

    2.6. Myntra 51

    2.7. Naaptol 63

    2.8. Snapdeal 74

    2.9. Sulekha 86

    2.10. Via 93

    3. Annexure 101

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    1. E-Comm erce Deal Mult ip les Summ ary

    Sr.

    NoWebsite

    Name of

    Investor/sDate

    Amount

    Invested

    (Rs. Mn)

    Year

    Pre-

    money

    (Rs. Mn)

    EV

    (Rs. Mn)

    Revenue

    (Rs. Mn)

    EBITDA

    (Rs. Mn)

    PAT

    (Rs. Mn)

    EV/

    Sales (x)

    EV/

    EBITDA

    (x)

    PE(x)

    1Book my

    show

    E-18 Limited April 3, 2007 XxxFY 2007 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2008 xxx xxx xxx xxx xxx xxx xxx xxx

    Accel IndiaSeptember 14,

    2012xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    2Deals and

    you

    Oliver Jung March 14, 2011 xxx FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    Mayfield FundOctober 12,

    2011xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    Norwest Venture

    Partners

    October 12,

    2011xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    Nokia Growth

    Partners

    October 12,

    2011xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    Intel CapitalOctober 12,

    2011xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    3 First Cry

    SAIF Partners

    May 5, 2011 xxxFY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    February 2,

    2012xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    IDG VenturesFebruary 2,

    2012xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    February 8,

    2104

    Amount invested by investors are SAIF PartnersRs. xxx Mn, IDG Ventures Rs. xxx Mn,

    Vertex VenturesRs. xxx MN

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    Sr.

    NoWebsite

    Name of

    Investor/sDate

    Amount

    Invested

    (Rs. Mn)

    Year

    Pre-

    money

    (Rs. Mn)

    EV

    (Rs. Mn)

    Revenue

    (Rs. Mn)

    EBITDA

    (Rs. Mn)

    PAT

    (Rs. Mn)

    EV/ Sales

    (x)

    EV/

    EBITDA

    (x)

    PE(x)

    4 Flipkart

    Accel Partners

    October 20,

    2009xxx

    FY 2009 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    November 12,

    2009xxx

    FY 2009 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    December 10,

    2009xxx

    FY 2009 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2010 xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    Tiger Global

    December 10,

    2009xxx

    FY 2009 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    March 9, 2011 xxxFY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    As per media reports Naspers, Dragoneer, Morgan Stanley, Sofina, Vulcan Capital, Iconiq Capital have invested in the holding companyFlipkart Private Limited,

    Singapore of Flipkart India Private Limited

    Details of Flipkart Private Limited, Singapore have not been covered in this report

    5 Matrimony

    Yahoo!

    July 28,2006 xxxFY2006 xxx xxx xxx xxx xxx xxx xxx xxx

    FY2007 xxx xxx xxx xxx xxx xxx xxx xxx

    January 25,2008 xxxFY2007 xxx xxx xxx xxx xxx xxx xxx xxx

    FY2008 xxx xxx xxx xxx xxx xxx xxx xxx

    Canaan

    Partners

    July 28,2006 xxxFY2006 xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    FY2007 xxx xxx xxx xxx xxx xxx xxx xxx

    January 25,2008 xxxFY2007 xxx xxx xxx xxx xxx xxx xxx xxx

    FY2008 xxx xxx xxx xxx xxx xxx xxx xxx

    March 29,2011 xxxFY2010 xxx xxx xxx xxx xxx xxx xxx xxx

    FY2011 xxx xxx xxx xxx xxx xxx xxx xxx

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    Sr.

    NoWebsite

    Name of

    Investor/sDate

    Amount

    Invested

    (Rs. Mn)

    Year

    Pre-

    money

    (Rs. Mn)

    EV

    (Rs. Mn)

    Revenue

    (Rs. Mn)

    EBITDA

    (Rs. Mn)

    PAT

    (Rs. Mn)

    EV/

    Sales (x)

    EV/

    EBITDA

    (x)

    PE(x)

    6 Myntra ###

    Accel India

    August 14, 2011 ** xxxFY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    May 17, 2012 xxxFY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    February 26, 2013 xxxFY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    February 17, 2014 xxxFY 2012 xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    Tiger Global

    August 14, 2011 xxxFY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    May 17, 2012 xxxFY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    February 26, 2013 xxxFY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    February 17, 2014 xxxFY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    IDG Ventures

    August 14, 2011 xxxFY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    May 17, 2012 xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    February 26, 2013 xxxFY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    February 17, 2014 xxxFY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    ** - Excluding amount invested in secondary stake buyout

    ### - The cumulative stake refers to the total stake held by the shareholder considering all the earlier investments (2008 onwards)

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    Sr.

    NoWebsite

    Name of

    Investor/sDate

    Amount

    Invested

    (Rs. Mn)

    Year

    Pre-

    money

    (Rs. Mn)

    EV

    (Rs. Mn)

    Revenue

    (Rs. Mn)

    EBITDA

    (Rs. Mn)

    PAT

    (Rs. Mn)

    EV/

    Sales (x)

    EV/

    EBITDA

    (x)

    PE(x)

    Myntra ###

    IndoUS Venture

    Partners / Kaalari

    Capital

    August 14, 2011 xxxFY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    February 26,

    2013xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    Premji InvestmentFebruary 17,

    2014xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    SofinaFebruary 17,

    2014xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    7 Naaptol

    Canaan Partners

    August 5, 2010 xxxFY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    August 30, 2011 xxxFY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    December 21,

    2012xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    Saama Capital

    (SVB India)

    December 28,

    2010xxx

    FY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    September 2,

    2011xxx

    FY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    December 21,

    2012xxx

    FY 2012 xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    New Enterprise

    Associates

    August 30, 2011 xxxFY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    December 21,

    2012xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    ### - The cumulative stake refers to the total stake held by the shareholder considering all the earlier investments (2008 onwards)

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    Sr.

    NoWebsite

    Name of

    Investor/sDate

    Amount

    Invested

    (Rs. Mn)

    Year

    Pre-

    money

    (Rs. Mn)

    EV

    (Rs. Mn)

    Revenue

    (Rs. Mn)

    EBITDA

    (Rs. Mn)

    PAT

    (Rs. Mn)

    EV/

    Sales (x)

    EV/

    EBITDA

    (x)

    PE (x)

    8 Snapdeal

    IndoUS Venture

    Partners /

    Kaalari Capital

    September 16,

    2009xxx

    FY 2009 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    May 21, 2010 xxxFY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    January 3, 2011 xxxFY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    August 18,2011

    xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    April 30, 2013 xxxFY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    Nexus Venture

    Partners

    January 3, 2011 xxxFY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    August 18, 2011 xxxFY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    April 30, 2013 xxxFY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    May 31, 2013 xxxFY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    Bessemer

    Venture

    Partners

    August 18, 2011 xxxFY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    May 31, 2013 xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    Ebay

    April 30, 2013 xxxFY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    May 31, 2013xxx FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    xxx FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    ** - Excluding amount invested in secondary stake buyout

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    Sr.

    NoWebsite

    Name of

    Investor/sDate

    Amount

    Invested

    (Rs. Mn)

    year

    Pre-

    money

    (Rs. Mn)

    EV

    (Rs. Mn)

    Revenue

    (Rs. Mn)

    EBITDA

    (Rs. Mn)

    PAT

    (Rs. Mn)

    EV/ Sales

    (x)

    EV/

    EBITDA

    (x)

    PE (x)

    Snapdeal

    Saama Capital

    (SVB India)

    April 30, 2013 xxxFY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    May 31, 2013 xxxFY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    Intel Capital May 31, 2013 xxxFY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx xxx xxx xxx xxx xxx xxx xxx

    Ru-Net South

    Asia May 31, 2013 xxx

    FY 2012 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2013 xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    xxx

    Other investors includes Recruit Strategic Partners, Kenneth S. Glass, The Entrust Group Inc., Hans Tung, Anand & Venky LLC, Shali Mauritius Private Limited,

    Bacca Snapdeal Mauritius Private Limited, Laurent Amouyal

    9 Sulekha

    Norwest

    Venture

    Partners

    September 27,

    2006xxx

    FY 2006 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2007 xxx xxx xxx xxx xxx xxx xxx xxx

    June 25, 2007 xxxFY 2007 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2008 xxx xxx xxx xxx xxx xxx xxx xxx

    January 31, 2011 xxxFY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    Mitsui Global

    InvestmentJanuary 31, 2011 xxx

    FY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    10 Via

    IndoUS

    Venture

    Partners /Kaalari Capital

    May 14, 2007 xxx FY 2008 xxx xxx xxx xxx xxx xxx xxx xxx

    October 27, 2009 xxxFY 2009 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    August 17, 2010 xxxFY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    Sequoia

    Capital

    October 27, 2009 xxxFY 2009 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    August 17, 2010 xxxFY 2010 xxx xxx xxx xxx xxx xxx xxx xxx

    FY 2011 xxx xxx xxx xxx xxx xxx xxx xxx

    ** - Excluding amount invested in secondary stake buyout

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    2. Player Profi les and Deal Multiples

    2.1 xxxx

    2.1.1 Overview

    Description

    Company Name

    Founder

    Year of Inception/

    Incorporation

    Inception

    Incorporation

    Product / Services

    Name of the

    Investor/s

    Business Format

    Distribution

    Affiliates/Partner

    Sites

    Future Plans

    Source: Company Website and Reevolv Research

    2.1.2 Shareholding pattern as on AGM

    Equity Shares Preference Shares

    Number of

    SharesPaid up Percentage

    Number of

    SharesPaid up Percentage

    Director/ Relatives of

    Director

    Foreign Holding

    (FIIs/FCs/NRI/OCBs)

    Bodies Corporate

    Total

    Source : Company Filings

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    2.1.3 Financials

    Profit & Loss Account for the year ended 31st March (Rs. Mn)

    FY2009 FY2010 FY2011 FY2012 FY2013

    Revenue from Operation

    Other Income

    Total Revenues

    Cost of Materials Consumed

    Rent, Rates and Taxes

    Administrative and General Expenses

    Employee Expenses

    Selling and Distribution Expenses

    Total Expenditure

    EBITDA

    Depreciation

    EBIT

    Interest

    PBT

    PAT

    Balance Sheet as at 31st March (Rs. Mn)

    FY2009 FY2010 FY2011 FY2012 FY2013

    Share Capital

    Reserves & Surplus

    Shareholders Funds

    Secured Loan

    Unsecured Loan

    Loan Funds

    Deferred Tax Liability

    Total Liabilities

    Gross Block

    Net Block

    Capital work in progress

    Investments

    Inventories

    Sundry Debtors

    Other Current Assets

    Total Current Assets & Advances

    Current Liabilities

    Provisions

    Total Current Liabilities & Provisions

    Net Working Capital excl. Cash & Bank

    Cash & Bank

    Net Working Capital incl. Cash & Bank

    Total Assets

    Source: Company Filings, Totals may not tally due to rounding off errors

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    Key Ratios FY2009 FY2010 FY2011 FY2012 FY2013

    Expenditure Ratios

    Cost of material Consumed as a % of Total Revenues

    Rent, Rates and Taxes as a % of Total Revenues

    Administrative & Other Expenses as a % of Total Revenues

    Employee Expenses as a % of Total Revenues

    Selling and Distribution Expenses as a % of Total Revenues

    Profitability Ratios

    EBITDA %

    EBIT%

    PBT %

    PAT %

    Return Ratios

    ROCE %

    ROE %

    Financial Ratios

    Total Debt / Net Worth

    Secured Debt / Net Worth

    Total Debt / EBITDA

    Turnover Ratios

    Working Capital Turnover Ratio

    Net Fixed Assets Turnover Ratio

    Inventory Days

    Debtors Days

    DuPont Analysis

    EBIT / Total Income

    PAT / EBIT

    PAT / Total Income

    Total Assets / Net Worth

    Total Income / Total Assets

    Source: Company Filings and Reevolv Research

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    2.1.4 Valuation

    Month & Year

    Investor

    Investor Company Name

    Instrument 1

    Instrument 2

    Amount investedInstrument 1 (Rs. Mn)

    Amount investedInstrument 2 (Rs. Mn)

    Total Amount invested (Rs. Mn)

    Instrument 1 Equivalent stake (%)

    Instrument 2 Equivalent stake (%)

    Total equivalent stake (%)

    Primary stake %

    Secondary stake %

    Cumulative stake %

    Source : Company Filings and Reevolv Research

    Month & Year

    (Rs. Mn)

    Pre-money

    Debt

    Cash and cash equivalents

    Net Debt

    EV

    Post-money

    Revenues

    EBITDA

    PAT

    ROCE %ROE %

    EV/ Sales (x)

    EV/EBITDA (x)

    PE (x)

    Source : Company Filings and Reevolv Research

    Note :

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    2.2 Fl ipkart.com

    2.2.1 Overview

    Description

    Company Name Flipkart Online Services Private Limited, Flipkart India Private Limited

    Founder

    Year of Inception/

    Incorporation

    Inception

    Incorporation

    Product / Services

    Name of the

    Investor/s

    Business Format

    Distribution

    Affiliates/Partner

    Sites

    Future Plans

    Source: Company Website and Reevolv Research

    2.2.2 Shareholding pattern as on AGM

    Equity Shares Preference Shares *

    Number of

    Shares Paid up Percentage

    Number of

    Shares Paid up Percentage

    Director/

    Relatives of Director

    Bodies Corporate

    Other Shareholders

    Total

    Source : Company Filings

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    2.2.3 Financials

    Profit & Loss Account for the year ended 31st March (Rs. Mn)

    FY2009 FY2010 FY2011 FY2012 FY2013

    Total Revenues

    Total Expenditure

    PBT

    PAT

    Balance Sheet as at 31st March (Rs. Mn)

    FY2009 FY2010 FY2011 FY2012 FY2013

    Share Capital

    Reserves & Surplus

    Shareholders Funds

    Secured Loan

    Unsecured Loan

    Loan Funds

    Deferred Tax Liability

    Total Liabilities

    Gross Block

    Net Block

    Capital work in progress

    Investments

    Inventories

    Sundry Debtors

    Other Current Assets

    Total Current Assets & Advances

    Current Liabilities

    Provisions

    Total Current Liabilities & Provisions

    Net Working Capital excl. Cash & Bank

    Cash & Bank

    Net Working Capital incl. Cash & Bank

    Total Assets

    Source: Company Filings, Totals may not tally due to rounding off errors

    Note:

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    Key Ratios FY2009 FY2010 FY2011 FY2012 FY2013

    Profitability Ratios

    PBT %

    PAT %

    Return Ratios

    ROCE %

    ROE %

    Financial Ratios

    Total Debt / Net Worth

    Secured Debt / Net Worth

    Total Debt / EBITDA

    Turnover Ratios

    Working Capital Turnover Ratio

    Net Fixed Assets Turnover Ratio

    Inventory Days

    Debtors Days

    DuPont Analysis

    EBIT / Total Income

    PAT / EBIT

    PAT / Total Income

    Total Assets / Net Worth

    Total Income / Total Assets

    Source: Company Filings and Reevolv Research

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    Flipkart India Private Limited

    Profit & Loss Account for the year ended 31st March (Rs. Mn)

    FY2012 FY2013

    Total Revenues

    Total Expenditure

    EBITDA

    Depreciation

    EBIT

    Interest

    PBT

    PAT

    Balance Sheet as at 31st March (Rs. Mn)

    FY2012 FY2013Share Capital

    Share Application Money

    Reserves & Surplus

    Shareholders Funds

    Secured Loan

    Unsecured Loan

    Loan Funds

    Deferred Tax Liability

    Total Liabilities

    Gross Block

    Net Block

    Capital work in progress

    Investments

    Inventories

    Sundry Debtors

    Other Current Assets

    Total Current Assets & Advances

    Current Liabilities

    Provisions

    Total Current Liabilities & Provisions

    Net Working Capital excl. Cash & Bank

    Cash & Bank

    Net Working Capital incl. Cash & Bank

    Total Assets

    Source: Company Filings, Totals may not tally due to rounding off errors

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    Key Ratios FY2012 FY2013

    Profitability Ratios

    EBITDA %

    EBIT%

    PBT %

    PAT %

    Return Ratios

    ROCE %

    ROE %

    Financial Ratios

    Total Debt / Net Worth

    Secured Debt / Net Worth

    Total Debt / EBITDA

    Turnover Ratios

    Working Capital Turnover Ratio

    Net Fixed Assets Turnover Ratio

    Inventory Days

    Debtors Days

    DuPont Analysis

    EBIT / Total Income

    PAT / EBIT

    PAT / Total Income

    Total Assets / Net Worth

    Total Income / Total Assets

    Source: Company Filings and Reevolv Research

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    2.2.4 Valuation

    Month & Year

    Investor

    Investor Company Name

    Instrument 1

    Instrument 2

    Amount investedInstrument 1 (Rs. Mn)

    Amount investedInstrument 2 (Rs. Mn)

    Total Amount invested (Rs. Mn)

    Instrument 1 Equivalent stake (%)

    Instrument 2 Equivalent stake (%)

    Total equivalent stake (%)

    Primary stake %

    Secondary stake %

    Cumulative stake %

    Source : Company Filings and Reevolv Research

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    Month & Year

    (Rs. Mn)

    Pre-money

    Debt

    Cash and cash equivalents

    Net Debt

    EV

    Post-money

    Revenues

    EBITDA

    PAT

    ROCE %

    ROE %

    EV/ Sales (x)

    EV/EBITDA (x)

    PE (x)

    Source : Company Filings and Reevolv Research

    Note :

    Conversion Ratio

    Issued on

    Note:

    As per media reports Naspers, Dragoneer, Morgan Stanley, Sofina, Vulcan Capital, Iconiq Capital

    have invested in the holding company Flipkart Private Limited, Singapore of Flipkart India Private

    Limited

    Details of Flipkart Private Limited, Singapore have not been covered in this report

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    3. Annexure

    3.1 Ratio s

    Key Ratios

    Cost of Material Consumed % Cost of Material ConsumedTotal Revenues

    X 100

    Employee Expenses %Employee Expenses

    Total RevenuesX 100

    Selling & Distribution Expenses %Selling & Distribution Expenses

    Total RevenuesX 100

    Administrative Expenses %Administrative Expenses

    Total RevenuesX 100

    EBITDA %EBITDA

    Total RevenuesX 100

    EBIT % EBIT

    Total RevenuesX 100

    PBT %PBT

    Total RevenuesX 100

    PAT %PAT

    Total RevenuesX 100

    ROCE %EBIT

    Capital EmployedX 100

    ROE %PAT

    Net WorthX 100

    Capital EmployedTotal of Asset / Liabilities

    (Liabilities = Shareholders funds + Loan Funds + Deferred Tax + Minority Interest)

    Working Capital Turnover RatioTotal Revenues

    Net Current Assets excl Cash Bank

    Net Fixed Assets Turnover Ratio

    Total Revenues

    (Net Fixed Assets excl Capital Work in Progress)

    Inventory DaysInventory

    (Cost of Material Consumed)X 365

    Debtors DaysDebtors

    Total Revenues

    X 365

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    22

    3.2 Abbreviat ions

    Description

    CCD Compulsory Convertible Debentures

    CCPS Compulsory Convertible Preference Shares

    CY Calendar Year

    EBIT Earnings before interest and tax

    EBITDA Earnings before interest, tax, depreciation and amortisation

    EV Enterprise Value

    FY Financial Year

    NA Not Available

    NM Not Meaningful

    NR Not Relevant

    P/E Price to earnings

    PAT Profit after tax

    PBT Profit before tax

    ROCE Return on capital employed

    ROE Return on equity

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    About Reevolv

    Reevolv is a boutique consulting and investment banking company offering a "One Stop Shop" in the

    areas of business strategy, financial advisory and operations consulting to corporates and private equity

    funds.

    We service our clients in their constant re-evolution process through our in-depth industry research,

    domain understanding, our timely and superior execution capabilities and strong network to provide

    customized solutions to our clients.

    With a host of implementation focused services spanning across functions, we ensure that our clients

    reach the desired goals and objectives in most efficient manner. We achieve sustainability of our

    initiatives by an all round involvement of the client resources. This approach of an integrated

    improvement helps build a strong foundation for the forward leap of our clients. Reevolv understands and

    acts upon the Strategic, Financial and Operational needs of the clients on a regular basis to ensure

    adaptability and flexibility to suit the market and industry dynamics.

    Founded in 2008, Reevolv is a team of CAs, MBAs and Engineers with functional and industry expertiseand diverse background of investment banking and management consulting.

    Discla imer

    This report is published for information only. Reevolv Advisory Services Private Limited or any of its

    affiliates, group companies, directors, employees, agents or representatives shall not be liable for any

    loss or damages whether direct or indirectthat may arise from or in connection with the use of the

    information in this document. This document is the sole property of Reevolv Advisory Services Private

    Limitedand prior permission is required for full or part reproduction.This information is strictly confidentialand is being furnished to you solely for your information. This information should not be reproduced or

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    Contact Details

    For any queries or detailed information contact us on

    +91 22

    6002 2001 or email [email protected]

    Address: No. B/002,Vision Court Staney Fernandes Wadi CHS Ltd., Plot no. 746, MTNL Exchange Lane,Dadar (West), Mumbai 400 028

    You can also email the research analyst at

    Shilpa Bhattar

    [email protected]

    Kaustubh Kulkarni

    [email protected]

    http://c/Users/SONY/Desktop/reevolv/Wellness/Final/[email protected]://c/Users/SONY/Desktop/reevolv/Wellness/Final/[email protected]://c/Users/SONY/Desktop/reevolv/Wellness/Final/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://c/Users/SONY/Desktop/reevolv/Wellness/Final/[email protected]