e commerce
TRANSCRIPT
1INTRODUCTION
Group Project 1: Social Software Initiative in Tanjong Malim
Description: Tanjong Malim is an expanding community in Perak with mix of government
servant, private and local. There are burst of business setting up companies catering to the people
of Tanjong Malim, especially, UPSI's student community. There is a strong interest to expand
the business by introducing new business model which use online business to reach a wider
customers. Currently, there are no social software initiative carry out in Tanjong Malim and the
gap need to be address immediately in order for these business to survive in long term.
Task:
Your teams are required to introduce a social software initiative towards the business community
in Tanjong Malim. Please chose a suitable web 2.0 application that you team thinks can be use to
promote and sell products from the companies in Tanjong Malim. You team will do a business
environment study of the social software which can comes in the form of an e-commerce or other
social software prospect in Tanjong Malim, before selecting a one or few companies to embark
in this project. You team are expected to show that the social software had the potential for the
business to sustain their business. At the end of the semester your team need to give presentation
on your project and make your report of not more than 20 pages reports.
Presentation:
Prepare a presentation on what you have discovered and present it to the classroom using the
format above. Your presentation should take between 30-40 minutes.
2INTRODUCTION
CONTENTS
1.0 INTRODUCTION..............................................................................................................3
1.1 Facebook....................................................................................................................4
1.2 YouTube....................................................................................................................5
2.0 OBJECTIVES.....................................................................................................................6
3.0 COMPANY PROFILE.......................................................................................................7
4.0 PROBLEMS........................................................................................................................9
5.0 SOLUTIONS.....................................................................................................................11
5.1 Facebook for Fasola SdnBhd...................................................................................11
5.2 YouTube for FaSoLaStudio.....................................................................................15
6.0 FLOW OF ACTIVITIES.................................................................................................17
7.0 PRESENTATION TO USER..........................................................................................21
8.0 PROMOTIONS.................................................................................................................23
9.0 REFLECTIONS................................................................................................................27
10.0 REFERENCES.................................................................................................................28
3INTRODUCTION
1.0 INTRODUCTION
Nowadays e-commerce is no strangers to the business environment, every now and then
at every aspects of world business person are talking about e-commerce. What is e-
commerce actually? What e-commerce capabilities to improve and enhance once
business flows of activities? What is difference between e-commerce and e-business? and
many more question occur when e-commerce term pop out for those who are information
technology dummies.
According to Shelly Cashman Vermaat (2010), e-commerce is short for electronic
commerce, a business transaction conducted over the web. Macmillan English
Dictionary, second edition (2007), e-‘commerce noun [U] BUSINESS the activity of
buying and selling goods on the internet. John Wiley and Sons (2010), electronic
commerce is the process of buying, selling, transferring, or exchanging products,
services, or information via computer networks, including the internet; business
conducted online. According to John Wiley and Sons (2010), E-business refers to a
broader definition of e-commerce, not just buying and selling of goods and services, but
also serving customers, collaborating with business partners, conducting e-learning, and
conducting electronic transaction within an organization.
Currently having a business over the internet or e-commerce is not as difficult as
it used to be. There are plenty of web sites with a templates, programs, scripts, feeds, and
so on available to be apply to make the process of having an e-commerce becomes easy,
effective, accurate, works and the most important is bring back advantages to the
company in a form of benefits, competitive values, assets, profits and whole lot more.
Previously when it comes to e-commerce, one of the compulsory features is transaction
over the internet, but now e-commerce can be only about advertising; to the extent of
adverting the product and services over the internet. The only concern for this matter is
how effective the advert and it capabilities to advertise certain product.
The effectiveness of the advert can be measured by the company’s performance.
One of the most popular advertising channels which is cheap, effective, efficient, fast,
4INTRODUCTION
and worldwide is the Facebook. Nowadays, everyone has Facebook’s account, young,
old, rich, pour, intelligent, professional, supporting worker and more and goes along with
it, is the You Tube. You Tube is a video hosting web site which is a very effective
advertising channel, according to number of visits per day. More information about both
powerful advertising platforms, refer to the following explanation.
1.1 Facebook
Name : Facebook Founder : Mark Zuckerberg , Eduardo Saverin,
Dustin Moskovitz, and Chris HughesUser : 600 million active in January 2011Launched : February,4th 2004URL : http://www.facebook.com
Facebook’s Brief Description
According to Wikipedia (2011), Facebook is a social networking service and website
launched in February 2004, operated and privately owned by Facebook, Inc. Users may
create a personal profile, add other users as friends, and exchange messages, including
automatic notifications when they update their profile. Additionally, users may join
common interest user groups, organized by workplace, school or college, or other
characteristics. Facebook allows anyone who declares themselves to be at least 13 years
old to become a registered user of the website.
A January 2009 Compete.com study ranked Facebook as the most used social
networking service by worldwide monthly active users, followed by MySpace.
Entertainment Weekly included the site on its end-of-the-decade "best-of" list, saying,
"How on earth did we stalk our exes, remember our co-workers' birthdays, bug our
friends, and play a rousing game of Scrabulous before Facebook?" Quantcast estimates
Facebook has 135.1 million monthly unique U.S. visitors in October 2010. According
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to Social Media Today, in April 2010 an estimated 41.6% of the U.S. population had a
Facebook account.
1.2 YouTube
Name : YouTube Founder : Steve Chen, Chad Hurley and Jawed
KarimVisit/Day : 100 million visit per dayLaunched : February 14, 2005URL : http://www.youtube.com
YouTube’s Brief Description
According to Wikipedia (2011), YouTube is a video-sharing website on which users can
upload, share, and view videos, created by three former PayPal employees in February
2005.
The company is based in San Bruno, California, and uses Adobe Flash
Video and HTML5 technology to display a wide variety of user-generated video content,
including movie clips, TV clips, and music videos, as well as amateur content such
as video blogging and short original videos. Most of the content on YouTube has been
uploaded by individuals, although media corporations including CBS, BBC, Vevo,
Hulu and other organizations offer some of their material via the site, as part of the
YouTube partnership program.
Unregistered users may watch videos, and registered users may upload an
unlimited number of videos. Videos that are considered to contain potentially offensive
content are available only to registered users 18 and older. In November 2006, YouTube,
LLC was bought by Google Inc. for $1.65 billion, and now operates as a subsidiary of
Google.
6INTRODUCTION
2.0 OBJECTIVES
The general objective of this assignment is to analyze the effectiveness of media used in
order to have an e-commerce. Media is referring to the platform use to conduct, organize
and manage a company e-commerce. As for Fasola Studio and Entertainment, the team
already decided to use a combination of the most powerful platform for advertising;
which is a social network web site; Facebook and YouTube.
The specific objectives of this assignment are;
i. To advertise services offers by Fasola, Studio and Entertainment via Facebook
and YouTube.
ii. To promote Fasola Studio and Entertainment via Facebook and YouTube.
iii. To enable Fasola, Studio and Entertainment connected with customer via
Facebook and YouTube
iv. To identify the effectiveness of Facebook and You Tube in order to advertise
Fasola Studio and Entertainment business and services.
7INTRODUCTION
3.0 COMPANY PROFILE
COMPANY INFORMATIONRegistration Id :Name : Fasola Studio and EntertainmentAddress : No 13A, Tingkat 1, Jalan Cahaya,
Taman Anggerik Desa, 35900 Tanjong Malim, Perak. (nearby Secret Recipe, sebaris 7 E, atas Cosway)
Location
Phone Number : 0173839912 / 0147350323 / 0195000873e.mail :-Website :-Theme Colour : Orange and BlackManager : Ridzwan Bin Saliman (refer to the manager section)Assistant Manager : Mariati Binti Mustadi (refer to the assistant manager section)Type of Industry : Music and Entertainment Budget : RM100,00.00Product / Services : Music classes, jamming, P.A system rental
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Employee : 1 person (front desk)
ASSISTANT MANAGER
Name : Mrs. Mariati Binti MustadiAge : 25 years oldD.O.B : December 4th, 1986Address :Phone Number : 0147350323 / 0195000873
MANAGER
Name : Mr. Ridzwan Bin SalimanAge : 25 years oldD.O.B : April 4th, 1986Address :Phone Number : 0173839912e-mail : [email protected] Background
: Perusing Bachelor in Education (Music) with Honors at Sultan Idris Education University (UPSI)
9INTRODUCTION
e-mail : [email protected] Background
: Perusing Bachelor in Education (Music) with Honors at Sultan Idris Education University (UPSI)
4.0 PROBLEMS
Fasola Studio and Entertainment (Fasola) basically do not have any e-commerce, either
to promote or advertise their services and product. This company only rely on traditional
methods which is by telling others using business card and verbally about what they have
and their promotions. However what made Fasola can survive until now is because of
their close relation with the lecturer at UPSI. This is because these lecturers always rent
their services like P.A systems to support and event outside Tanjong Malim. These
lecturers also sometimes rent a space for extended hour of lesson to cover up which
lessons that need an extra hour of teaching. Furthermore the owner also has a good
relation with the others UPSI students, because of that they come and pay a visit at Fasola
and jamming couples of times a week.
Tanjong Malim’s populations is not that compact as compared to the others city
nearby like Kuala Lumpur and Ipoh, basically the population of Tanjong Malim are
filling up by UPSI’s students. As for Fasola in order to survive and expanding, they need
to grab this opportunities. Based on observation made, in Tanjong Malim, Fasola is the
only studio that offers a sufficient accommodation for a jamming session, furthermore
most of UPSI’s student are youngster and they like music, the problems is the existence
of Fasola is not been realized by these students, this is because of lack of promotion
available and there is almost no attempts to promote Fasola via online by the owner.
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Fasola should know that, most of UPSI students have a laptop, computers to do
their assignment and they be with their laptop more than they spend time with their
boyfriends and girlfriends, plus UPSI’s campus and residential are equipped with internet
connection, so basically these students will use the internet connection to find
information about their assignment, visiting their social network web site, reading blog
and watching video online and much more. Taking these opportunities, Fasola suppose to
publish their services. Let the community in UPSI and Tanjong Malim know about the
existence of Fasola and at the same time provide them with the sufficient information
about Fasola, so that they know where to go during weekend since there is nothing much
going on at Tanjong Malim during weekend.
Since both husband and wife which is the owner is persuading their first degree at
UPSI, so they don’t have a lot of time to promote their business in a proper ways,
furthermore the process of promoting business involving financial issues, since it is
expensive, so that one of the reason that Fasola faced when it come to promote and
advertise their business. Furthermore their knowledge about information communication
technology is limited or in the other word they are not information technology savvy.
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5.0 SOLUTIONS
Our formula to solve Fasola is; Facebook + YouTube = Profit, with the advantages and
popularity of both platform our team very confident that Fasola will felt the differences.
As for facebook our team registered Fasola under Fasola SdnBhd account, as for
YouTube, Fasola is registered under FaSoLa Studio. For more information about these
powerfull advertising tools, please refer the following explanation
5.1 Facebook for Fasola SdnBhd
Name : FasolaSdnBhdDate Released : April 4, 2011Friends : 91Album : 4 Albums URL : http://www.facebook.com
/profile.php?id=100002275400249
Figure 5.1: Fasola SdnBhd facebook’s account
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Figure 5.2 : The promotion campaign for Fasola services
Figure 5.3 : New business card for Fasola
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Figure 5.4 : The founder of Fasola
Figure 5.4 : The equipment and accommodation provided at Fasola
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15INTRODUCTION
5.2 YouTube for FaSoLaStudio
Name : FasolaStudioDate Released : April 14, 2011Subscriber : -Video : 1URL : http://www.youtube.com/user/Fasola
Studio
Figure 5.5: FasolaStudio’s channel at YouTube’s account
Figure 5.6: Video capture for Fasola taken from it official channel at YouTube’s account
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17INTRODUCTION
6.0 FLOW OF ACTIVITIES
At the beginning of this project our team comes across two businesses that suitable for
this project the first one is Tanjong Malim Gymnasium and Fasola Studio and
Entertainment. After discussion in term of what our team capable to do in order to help
them to have an e-commerce and the cooperation given by the owner, Fasola was
selected, one of the reason of this selection because our team already know the owner of
Fasola, furthermore they do not have any advertising via online. Other than doing this
project, our group also wants to help and supports our friends (the owner of Fasola) to
have an e-commerce.
Our team are observing Fasola location on Friday, March 4, 2011 and having our
first interview with Mr.Ridzwan Bin Saliman on Saturday, March 5, 2011 at 11.30 am.
Based on the interview session our teams are looking at the business orientation, their
product, services, what they have, what they want to have, their performance, file system,
management, equipments, the environment, sound system, rent system and so on which
related. During the interview session our team also asked about what kind of e-commerce
that he want, he mentioned that he don’t have any specific needs but it is enough if our
team can help him to promote his business and he is very thankful because our team
willing to help to promote Fasola. The owner are given all his trust for our team to
develop e-commerce for Fasola
As our team discuss we first decided that we are going to develop a blog for
Fasola. In the blog we will include all information about Fasola from the product and
services until who is the owner and promotions. However after some research made, our
team come with a new decision which is more effective, efficient, easy, saving cost, time,
energy and in other words better in every aspects as compared with having a blog. Our
team has decided to have a group for Fasola studio in a Facebook.
Our team launched Fasola first Facebook group under Muhammad Anwar Bin
Abdul Halim account (Anwar Hallimberth). In this group, all promotions about Fasola
are uploaded. At the beginning, Fasola group did not have any member since our team
18INTRODUCTION
needs to work on all information including new promotions. In order to promote Fasola
effectively our team decided to design each of the promotion offered in a attractive ways.
Instead of just write down the promotion, our team decided to have some sort like
campaign for Fasola. Via campaign all of the promotions can be delivered in a very
attractive ways. Refer to following figure to analyze on the group and it first campaigns
for Fasola studio in Facebook group.
Figure 6.1: Fasola_Studio’s group in facebook account under Anwar Hallimberth account.
Figure 6.2: Earliest promotion for Fasola_Studio’s group in facebook
19INTRODUCTION
At that time, in a Fasola Facebook group our team notifies with one disadvantage
of having a group in Facebook for Fasola, the problems is, since each promotion for
Fasola are made uniquely, there is a problem to group it or locate all the promotions
campaign in a folder. This is because in a group in Facebook, they did not provide a
photo album features, because of that all of the campaigns are all over the group’s wall.
This problem may cause future group members or customers not know all of the
campaigns are actually provide by the Fasola. This is ineffective because our team
objective is to promote Fasola and it services.
After some discussion made among group members, our team have decide on to
have an account for Fasola. This account is the same with an individual account. The
problems with this is, during the registration process Fasola Studio’s name was not
accepted, after trying so many times our team come with a decision to have an account
for Fasola with Fasola SdnBhd name. In order to improve our promotion campaign our
team also improving our campaign promotion as follow;
Figure 6.3: Promotion for Fasola SdnBhd account in facebook
In order to promote Fasola, our team decided to have more than a promotions, our
team also provide the equipment, accommodations, and founder and design a new
company logo as well as their business card. Our team want the community is Tanjong
Malim and all over the world about Fasola inside and outside. All of the information are
20INTRODUCTION
delivered in an attractive ways because our team want to have an exclusive ways of
promoting Fasola, because of that all of the campaign form in a *.jpeg format. These
campaigns are not only for online purposes, it is also printable and can be distribute all
over Tanjong Malim and more places.
Fasola is basically about music, our team have come out with a brilliant idea to
have a promotion with a sound, because of that our team develop a video to promote
Fasola. The earlier idea is to upload the video at the Facebook account, but when it come
to video there is no doubt the best place to allocate a video promotion is YouTube,
because of that we also registered on behalf of Fasola to have an account at YouTube,
their account is register under FaSoLa Studio. Our team also in a process of uploading the
video captured during jamming session and any events involving Fasola.
21INTRODUCTION
7.0 PRESENTATION TO USER
Facebook can do almost everything to connect people with others. Taking advantages of
facebook’s features, the process of presenting FasolaSdnBhd (facebook account) and
FasolaStudio (YouTube) account are made via Facebook by adding both founders as
friends. On Monday, April 4, 2010 our teams add both accounts which are Ridzwan
Saliman and Qaseh Maria as friends in Fasola Sdn Bhd’s account. By adding them, there
are notified about the existence of Fasola’s facebook account.
Via facebook’s message features our team given the owner of Fasola studio a
username and password, gmail account, YouTube’s channel username and password.
Basically our team is using a facebook itself as a platform to present this account to the
owner, since the owner is busy with their final project and musical events. Instead of
using traditional ways of presenting the product to the customer, our team has decided of
using the facebook itself.
Our team using message features to inform the owner of Fasola about this
account, they both are the earliest person our team adds. By adding them, they know that
the Fasola account is ready to be published and advertised across Tanjong Malim and all
over the world via facebook.
Figure 7.1: Interface use via facebook using message features
22INTRODUCTION
Based on the information given for both of them, our team is receiving a very
good feedback from them. They are very satisfied with the output. Refer to the following
figure for more information.
Figure 7.1: Compliment given by the owner via facebook using comment feature.
Figure 7.2: Compliment given by the owner via facebook using comment feature
23INTRODUCTION
8.0 PROMOTIONS
As for promotions, facebook already had various kind of features to make the promotions
process for Fasola becomes easy and effective.
Tagging
Fasola can identify their friends in a photo by tagging the image. A tag will link to the
profile of the tagged friend and cause the photo to display in the photos section of their
profile. The five most recently tagged photos will also appear at the top of the profile.
Fasola can only tag your friends in photos, but you can tag any photo you are able to
view. If you tag a photo that was not uploaded by a friend, the owner of the photo will
need to approve the tag. This is a very good approach for promotion purpose for Fasola.
Like
"Like" is a way to give positive feedback or to connect with things Fasola care about on
Facebook. Fasola can like content that your friends post to give them feedback or like a
Page that you want to connect with on Facebook. Fasola can also connect to content and
Pages through social plugins or advertisements on and off Facebook. Like allows Fasola
to get connected with a community and their potential customers.
24INTRODUCTION
Wall Post
The Wall is a place to post and share content with all of Fasola friends. Wall post allows
Fasola sharing with a broad audience of facebook’s user and Fasola’s friends. Use the
share menu that's located at the top of your home page and profile to let others know
what Fasola wants them to know such as new promotions, news, and updates. Via this
features, Fasola can update status and share photos, videos, links and other application
content. Things shared will appear as posts on Fasola profile, and can appear in News
Feed, where others can also see it and that is how updates, news and information can be
promote via Facebook.
25INTRODUCTION
Add as friends
Search for your friend’s profile using the search bar at the top of your profile. Find the
person Fasola know and click on the "Add as Friend" button to the right of their profile
name. A friend request will be sent to that person. Once they confirm that they actually
are friends with Fasola, they will show up on your friends list and they can start
communicate and received your news feed and get to know your information
Messages
1. Initiate a message in any of the following ways:
Click the "Message" button at the top right of your friend's profile.
Select "Messages" in the left column of your home page, and click the "+ New
Message" button. Enter the name of your friend or an email address.
Click the message icon at the top left of your home page to open a preview of your
most recent messages, and select the "Send a New Message" link. Enter the name
of your friend or an email address.
2. Type your message.
26INTRODUCTION
3. Click "Send." The person or people to whom you sent the message will be notified by
email or the next time they log in.
Chat
You can see which friends are online by clicking the Chat menu at the bottom right of
any Facebook page. A green dot will appear next to a friend who is online and available
to chat, and a moon will appear next to a friend who is currently idle. To send a Chat
message, simply type your message and then press "Enter" or "Return" on your computer
keyboard. Please note you can only message with your confirmed friends using chat. This
is one ways Fasola can do in order to get in touch with their friends.
Basically there are much more facebook can do to promote and let the world
know about Fasola, as for example refers to the following features to know what
Facebook capable of doing;
27INTRODUCTION
9.0 REFLECTIONS
Based on this project the reflection that we can made is in term of how we see things
differently, think positive and act positively. Previously when we are communicating via
facebook, basically we are talking about our daily life, our student life, in other words we
are having an ordinary communications. However after completing this project our team
look facebook in different kind of perspectives. Facebook can be a very powerful tool to
advertise company products, especially small company like Fasola with a small budget to
have an ordinary advertisement like publishing in newspaper and so on. Taking
advantages of facebook effectively may bring differences in a good way towards certain
companies.
Our team applying this formula: Facebook + YouTube = Profit. Our team comes
across with this formula when we did our research about web 2.0, which are Facebook
and YouTube that lead in their own categories. Another thing to consider is, both of these
platforms are free and people are already familiar with it, so the effectiveness and
usability of these platforms are guaranteed. Our team approach is making complicated
things easy instead of making easy things complicated. Holding to that approach instead
of having a blog, a web site or any other ways, we choose the best out of the best which is
the combination of Facebook and YouTube, what else these others can ask for more.
Our team also realizes having a good product and services is not enough for a
company to stand strong; correct advertising and advertising channel need to be allocated
into a very serious consideration. Without promotion and advertising, a business can sink
easily. Creative thinking with correct advertising as well as good product and services
can be a very competitive value for a business to stand tall. Our team also think, in order
to survive in business industry, e-commerce is one of the best ways to be adapted; it’s
time to change people!
28INTRODUCTION
10.0 REFERENCES
Macmillan English Dictionary, for advance learners, new edition. (2007). Text © A&C
Black Publishers Ltd. Oxford, United Kingdom
Shelly, Cashman ,Vermat. (2008). Doscovering Computers 2008, Thomson Course
Technology, USA.
Efraim Turban and Linda Volonino. (2010). Information Technology for Management,
Wiley, United States.