e-commerce
DESCRIPTION
I created this presentation for my TECH 621: Social Internet class this spring for our discussion about internet culture.TRANSCRIPT
E-Commerce
Amanda Stirratt
Purdue University
TECH 621
Image Complements of: ePathCommerce China Blog
Presentation Outline
Definition
Models
Timeline of Development
Types of eCommerce
Advantages & Disadvantages
Future Trends
What is eCommerce?
AKA Electronic Commerce, e-commerce or eCommerce
Buying and selling of products or services via the internet (Graham, 2008).
Types of eCommerceBusiness-to-business (B2B)
Business-to-customer (B2C)
Customer-to-customer (C2C)Business Consumer
Business B2BSyscoAutomotive Co.
B2CAmazonDell
Consumer C2BPricelineGoogle Adsense
C2CeBayCraigslist
Model Diagram accessed from: Emerald Research
Model
Image complements of: ePathCommerce China Blog
Timeline1979-Michael Aldrich invents online shopping
1981- First online B2B transaction (Thomson Holidays)
1989-“Peapod” online grocery shopping
1994- First online bank opens
1995- Ebay and Amazon begin
2000- Dot-com investment bust
2005- Youtube launched
2011- eCommerce & online retail estimated at $197 billion 12% inc. from 2010
Timeline data from Wiki & TemplateMonster.com
Pros v. Cons - Business
Advantages
Worldwide business
No/less advertising costs
Easier order process
Savings in cost
Disadvantages
More competition
Technology problems
(Massing, B; Kennesaw State University)
Pros v. Cons - Customer
Advantages
Convenience
Endless choices
Less hassle
Disadvantages
Security issues
Customer service
(Massing, B; Kennesaw State University)
Current & Future Trends
Graphic from Pew & Searchengineland.com
70% of shoppers will only pay $4.99 or less for shipping
Significantly more higher-income Americans are conducting e-commerce activities than members of other income groups.
ConclusionE-Commerce…
Is continuing to grow, develop and draw more profits.
Has clear advantages and disadvantages for customers and businesses
E-Commerce is forecasted to grow by 12% in 2011.
ReferencesGraham, M. (2008). Warped geographies of development: The internet and theories of economic development. Geography Compass, 2(3), 771–789.
Xing, Y., & Grant, D. B. (2006). Developing a framework for measuring physical distribution service quality of multi-channel and “pure player” internet retailers. International Journal of Retail & Distribution Management, 34(4/5), 278-289. doi:10.1108/09590550610660233
http://atlas.kennesaw.edu/~bmassing/webppt_files/frame.htm
http://pewresearch.org/pubs/1809/internet-usage-higher-income-americans
http://searchengineland.com/3-important-trends-to-watch-in-ecommerce-5689
Questions?