e-commerce and social media
TRANSCRIPT
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GROUP MEMBERS
• Talha sajid (3362)
• Anum khan (3785)
• Azba khan• Saqib khan• Sabeen jahangeer
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E-COMMERCE
SOCIAL MEDIAAS A
MARKETING TOOL
AND
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E-COMMERCEAs
MARKETING TOOL
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“E-COMMERCE”“ E-Commerce is the
purchasing, selling and exchanging goods and services over computer
networks ( Internet ) through which transaction of sales are
performed electronically.”
E-Commerce enhances promotion of products and services through direct, information-rich, and interactive contact with customers.
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ADVANTAGES OF ECOMMERCE:1. No Need for a Physical Store• Since there is no need for a
physical store, ecommerce businesses save on one of the biggest cost overheads that retailers have to bear.
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2. Lots of Choices• Since there are no shelf size or
store size limitations, ecommerce businesses are able to list many different items.
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3. Access to Stores Located Remotely• Especially for people who are not
situated in major urban centers, this can be a big advantage. Likewise ecommerce opens new markets for ecommerce businesses.
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DISADNATAGES OF ECOMMERCE:
1. Inability to Experience the Product Before Purchase:
There are many products that consumers want to touch, feel, hear, taste and smell before they buy. Ecommerce takes away that luxury.
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2. Need for an Internet Access Device• Ecommerce can only be
transacted with the help of an Internet access device such as a computer or a smartphone.
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3. Need for an Internet Connection• Not just does one need an
access device, one also needs Internet connectivity to participate in ecommerce.
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TYPES OF E-COMMERCE:
There are various types of E-Commerce but the most common types are:
Business To Customer (B2C)
Business To Business (B2B)
Consumer To Consumer (C2C)
Government To Citizen (G2C)
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BUSINESS TO BUSINESS:
Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.
Example:Intel selling micro processors to Dell
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BUSINESS TO CONSUMER:
Business To Consumer is a transaction that occurs between a company and a consumer, as opposed to a transaction between companies (called B2B).
Example:Dell selling me a laptop from its
own website
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CONSUMER TO CONSUMER:
Consumer To Consumer is a transaction that takes place between one consumer to another through various websites.
Example:Some examples are OLX, EBay etc
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GOVERNMENT TO CITIZEN:
Government To Citizen includes all interactions between government and its citizen that takes place electronically.
Example:National savings prize bonds.
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COMPONENTS OF E-COMMERCE:
Electronic Catalog
Shopping Cart
Payment
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PROCESS OF E-COMMERCE:
CONSUMER
MERCHANT’S
WEBSITE
CATALOG
SHOPPINGCART
PAYMENT PROCESS
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SOCIAL MEDIAAs
MARKETING TOOL
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1
2
What is Social Media?
3
Social Media Strategy
Social Media Marketing Tools
Agenda
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SOCIAL MEDIA:
Social media like Facebook, Twitter etc has become a great platform for advertisement and product promotion.
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Social Media Tools
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• Casual Tone & Style • Organization Profile• Wall Posts (interactive)• Like• Suggest to Friends
Uses:AnnouncementsEventsCommentsPhotosTipsConversations
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• Professional• Recruit• Network• Learn best practices• Share job tips• Monitor issues• Prospect• Find Opportunities
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• Uploading Videos- Captions and descriptions
- Tagging- Categorizing•Building Community- Favorite- Likes- Subscribing to other channels
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• Talk to people about their interest
• Quick alerts
• Share useful links
• Give advice, blog posts, pictures etc •Give advice, blog p
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FRIENDS AND FRIENDS OF FRIENDS
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