e-commerce social media engagement idea
TRANSCRIPT
E-COMMERCE SOCIAL MEDIA - ENGAGEMENT IDEA
“E-commerce Brand - FreeCart”
Why are we doing this?Research says that “FREE “word attracts maximum interactions in real as well as digital world
Whom are we talking to?People who browse the products, wish to buy, not open to buy as they have doubt about price, quality and overall online buying experience
What are we telling them?Take brand’s virtual money and shop for a chance to win product in their cart for free
Why will people participate?For Fun of adding liked products in cart and high probability to win
What is that brand will achieve?Brand awareness, Website visits, Engagement on site, Product showcase and Most Important “ Know what they like”
“E-commerce Brand FreeCart” - Execution
User is brought to a Landing Page ( from various social media owned as well as paid effort)
Like Klout, user is asked to plug in all social media sites on the page
On basis of the user’s strength of network (Friends, Followers, connections) a specific amount is given to that user
Now this amount he/she use to shop on “e-commerce Brand’s FreeCart”
Once the cart is locked user submits the button and the Cart is saved
1
2
3
4
5
“E-commerce Brand FreeCart” - Gratification
On a decided date brand selects products on website and color code them to announce them as FREE
Users with these products on their cart will get the product for FREE + Discount coupons to some users as a gratification to participate in the engagement
Image: www.getorganizedbysheree.com
