e-commerce trends from irce 2014 in chicago

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”Commerce and payment will change more in the next three to five years than they have in the last two decades.”

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Commerce and payment will change more in the next three to five years than they have in the last two decades.

Ecommerce trends from USA ABOUT IRCE and TOP500John Donahoe CEO EbaySocial mediaConverting with video Giant of giants: AmazonPost desktop era

We think in channel terms. We use a merchant vocabulary. Consumers dont care about channels. Consumers just want to shop.No limits between online and offlineThe consumers in the centreTech makes everything possibleMobile, mobile, mobile.

Social MEDIA

Social mediaWHY?Engaging core fansDriving traffic to webBuild brandUser generated content Digital ads getting expensive

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Better conversion with video

Sukhinder Singh Cassidy is Founder & Chairman of JOYUS. Prior to founding JOYUS in January 2011, she's spent 18 years as a leading consumer internet 28

VIDEOWHY?Increases conversionBuilds brandLow production costBetter impact than images

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THE WORLD CHAMPIONS: AMAZON

Imponerad, utveckla.41

We seek to be Earths most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators.

AmazonHOW?Learn from AmazonSell through AmazonFear AmazonQUESTION:Will they enter the Nordic markets?

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Post desktop era

DesktopTabletMobile

mobile shopping experience in TOP500

In the Nordics:

MobileWHAT?This year customers will enter Post Desktop EraThe app is back in retailm. Commerce doneResponsive design next

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Thanks for your attention!