HOW TO MAKE YOURE-COMMERCE WEBSITE

MOBILE FRIENDLY

Mobile Compatibility

Mobile compatibility makes the difference between heaven and hell when it comes to mobile E-Commerce websites. Smart phones are everywhere and there are increasing chances that people will be browsing your products on their mobile devices.

As end users are increasingly turning to smart phones to find a local restaurant, shopping for products and ordering gifts for their loved ones, m-E-Commerce is predicted to grow even larger than E-Commerce.

The customers of today are also less patient and will not take the time to browse a website that is slow, clumsy or too difficult to navigate. As per a recent survey, 40% of users have switched websites after a poor experience.

Essential Factors

Keep things simple. End users want clarity in navigation. Generally they would be searching for products, business contact details, an easy checkout and secure payment gateway.

Design your website for fat fingers. This amounts to saying that the links and buttons should be big enough for even the clumsiest user to navigate on a touch screen phone without tapping the wrong tab.

A mobile friendly version of your business website is essential to attract the traffic and get

a share of the revenue you deserve. Here are certain things you need to integrate to make

your E-Commerce website mobile friendly.

Essential Factors

Cut down your content. People on mobile don’t like

to read too much or don’t have the time for it. When

on a smaller device, they will just be looking for

important details. Keep your text and descriptions to

the bare minimum.

Limited text entry ensures that the design is more

dependent upon dropdowns rather than input

searches for products.

Use the inbuilt capabilities of the mobile itself. This

will include features like Maps, Geo location

Information and Click To Call. These help the end

user connect faster and will convert more customers.

Conclusion

It is estimated that by the end of 2014, more customers

will be connecting to your E-Commerce website from their

mobile devices rather than computers. A report from

Juniper Research, suggests that that total value of mobile

payments will increase four times in 2014, from $170

billion to $630 billion.

Smartphone users have special consideration for merchant

sites that are geared towards accommodating them. As a

businessman, you would definitely want them to come

back and invite their friends too. Tap into the potential of

M-Commerce while there’s still time to become the leader.

Abhishek Tripathilinkedin.com/in/abhishekdigitalmarketingexpert