e couponing at wdm belgium

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Permesso.be & WDM Belgium … geknipte partners in e-couponing … taillés pour êtres vos partenaires en e-couponing

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Digital coupons are now officially accepted in Belgium. WDM Belgium is one of the certified platforms to safely send your e-coupons. This presentation describes the WDM Belgium and permesso.be solution.

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Page 1: E Couponing at WDM Belgium

Permesso.be & WDM Belgium …

… geknipte partners in e-couponing

… taillés pour êtres vos partenaires en e-couponing

Page 2: E Couponing at WDM Belgium

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E-coupon: tactics AND strategy!

A tactical instrument

• Boosting sales

• Generating trial / attracting new customers

• Generating brand awareness

But as much a strategic instrument!

• Setting up long term, personal dialogues

• Positioning of the brand vs direct competitors and private labels

• Generating trial AND repurchase

… BUILDING A CONSUMER DATABASE!

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New e-couponing standard

in Belgium

GS1 Belgium & Luxembourg

• neutral standard organisation

• developed standard on BABM/Fedis request

• Limiting fraud by:

• Standard design & layout

• Mandatory consumer registration procedure

• Personalisation of the e-coupon + perso-code scanned by

clearing house

• guaranteed e-coupon acceptance by retailers

• Technical platform issuing coupons needs to be certified by GS1

Document: ‘Manual & best practices for the internet coupon’

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WDM Belgium/permesso.be offers a GS1

certified platform

Page 5: E Couponing at WDM Belgium

E-couponing solution

Media

Technical Platform

Database build up

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MEDIA

E-coupon platform

Database build up

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E-mail campaigns• permesso.be (*)

• own opt-in e-mail database

Bannering• brand & company site

• banner advertising

• permesso.be

WDM Belgium certified e-coupon platform

MEDIA

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• On-line permission based e-mail marketing platform

• An on-line trusted brand

• More than 700 000 members

• A fast & easy solution for all your (e-coupon)

campaigns

• Full campaign management

• A high quality service, aiming for maximum ROI

• The biggest segmented on-line communityA-brand users, private label lovers, beer drinkers, health freaks, upper class

families with kids, mothers buying hypoallergenic fabric softners , people buying

electrical appliances in the supermarket, young urbans interested in trying a new

champagne, …

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Target groups are important…

but there’s more…

Optimize your subject lines and e-mail campaigns and

ensure maximum open rates and click rates

• Evaluate your subject line and your campaign before

launching and optimize where possible

Unique ‘Campaign Evaluation Tool’

• Multivariate testing: easy and real time testing in the

digital world

Test campaign elements: which visual or offer works best?

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E-coupon platform

MEDIA

Coupon choice screen

Unique , personalised

printed coupon

Several offers in 1 campaign possible

Print command

Consumer registration

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STEP 1: Consumer

registration

• Consumer registration is mandatory in standard:

name/address/tel or GSM

• Consumer name will be printed on the coupon

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STEP 1: Consumer

registration

WDM Belgiums extras

• Permesso.be campaign : Possibility to insert an opt-in for the

brand/product/company for email communication

• Name & address data of coupon users automatically become

your property database build up / enhancement of your e-

mail addresses with names & addresses

• Use appropriate privacy statement when collecting consumer

data – declaration of data treatment at the commission!

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STEP 2 : Consumer

chooses coupon(s)

Options:

• 1 ‘level’ : up to 4 coupons

per page

• 2 ‘levels’ for e.g. multibrand couponing

CREATE YOUR OWN

LOOK & FEEL !Coupon A1

Coupon A2

Coupon B1

Coupon B2

Coupon B3

OFFERS

BRAND A

OFFERS

BRAND B

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STEP 3 :

printed coupon(s)

Anti-fraud optimisation

• Special fonts, ‘tramage’

• Post-coupon fraud detection

Permesso.be black list for e-couponing

Control the number of coupons issued

• Set a total number of coupons for your

campaign

• Set a limit to the number of times the consumer can

print the coupon • Multiple coupons per individual triggers unique perso-codes

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STEP 4 : Campaign reporting

E-mail campaign

• sent & delivered

• views & viewers

• clicks and clickers per link

• segmentation

• printed coupons

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MEDIA

E-coupon platform

Database build up

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E-couponing helps building long term

relationships

Perso-

codes

Coupon

users

Coupon

printers

Multichannel consumer / coupon user

database

Match

Free quality check!

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E-couponing helps building long term

relationships

• Join all collected data from all campaigns in 1 database and create

a single customer view - Join on-line and off-line contactpoints

• Keep track of reactions to campaigns and coupon use

• Good data quality leads to better consumer dialogues

• Qualify your customers: try to get to know them better

• Use (on-line) surveys

• Track behavioral data on your website

• Measure the short term and long tem effects of your consumer

dialogues

Page 19: E Couponing at WDM Belgium

In short …

only the best for your e-couponing campaigns

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Only the best for your e-couponing

campaigns

Maximizing ROI

• Transparant costs – no extras per printed coupon

• Campaign evaluation and testing

• Clear reporting, also on data quality through free File-Check

• Quick time to market – react quickly to market impulses

Your own creatives

• We create the minisite you have in mind

• Choose a flexible tailor made campaign or a standard template with minimal creatives needed

Full service offer

• Media and targeting through permesso.be and CONSU-matrix

• GS1 certified technical platform

• Database building. Database management for fmcg. Data intelligence

Easy-to-use for the consumer impacts coupon printing

• No software needed

• Access to the coupon and printing in one movement

• Clear privacy statements