e day12 michiel van riemsdijk albert hartwig yourzine
TRANSCRIPT
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Switch OffYourzine specialized in e-mail marketing and client contact strategy
Tripolis specialized in e-mail, mobile en social marketing software
Michiel van Riemsdijk - directeur Yourzine
Albert Hartwig - creative director Yourzine
the online marketing company
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Switch Off
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Imagine all poweris switched off
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& there is only one online channel left
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Penetration smartphones by age
Penetration Mobile Internet Connections
age 20-29
Some statistics, you propably know
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Penetration smartphones by age
Penetration Mobile Internet Connections
age 20-29
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Penetration smartphones by age
Penetration Mobile Internet Connections
age 20-29
But we only have 30 minutes
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the online marketing company
0
25
50
75
100
TNTWOM
Mobile
Social Media
The mailman is still
delivering
handwritten letters
More than ever
friends and family
communicate face
to face again
And then there are
solar powered
smartphones
Social Media is not
a channel anymore,
but a way of
communicating
A mobile experience
Changed statistics
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Before the Power Meltdown - all these convenient channels
Orientation Buy Service
Radio/TV
Intermediairy
Snail-Mail
Web sites
Social Media
Telephone
Texting
Mobile App's
Fax
IRL (Real Life)
ShareActivation
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So who can we still reach?
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Post Apocalyps
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Post Apocalyps - the year 2015
Orientation Buy Service ShareActivation
Mobile Websites
Social Media
Telephone
Texting
Mobile App's
Store
WOM
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Omnichannel 2015
Oriëntatie Aankoop Service DelenActivatie
Mobile Websites
Social Media
Telephone
Texting
Mobile App's
Store
WOM
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But...
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The future is here!
And it’s already happening
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leveraging visual social media to drive traffic using smartphones
256k followers 846k followers
Let the store come to the people Near Field Communication
Digital WalletGamification using creative apps
Mobile Integration
Geo Locating
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So, why don’t we all practice what we
preach?
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the online marketing company
What do you think?
Help us out!
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the online marketing company
Think starters/statements:• Mobile Devices are omni channel devices
• We don’t need web-commerce, m-commerce will do
• Cashless it is! We’ll only need our mobile wallet
• All touchpoints should be mobile touchpoints
• The smartphone is an extra sence (data input - inbound)
• The smartphone is an extra limb (online output - outbound)
• Our clients best friend is the smartphone (not you ;-))
• QR, RFID, NFC are transitory
• Mobile is the online and offline link and connector
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the online marketing company
Thnks for listening!!
Please contact us for our freemonthly inspiration workshops on
Customer Contact Strategy