Daily e-blast and e-newsletter solutions….

Advertising Kit 2016 2

Once daily e-blast to over 36,000 health care business professionals

healthexecwire delivers one e-blast daily to health business professionals as a trusted source for announcements on events, products, programs and other services.

HealthExecMobile Brief Trends, Factoids, News Insights and Announcements for Today's Health Care Executives

HealthExecMobile e-delivers brief key business information and announcements to a targeted audience of 16,000+ health business professionals. Mondays and Wednesdays feature a Mobile Factoid and an announcement. Tuesdays and Thursdays feature a Trend, News Insight, and an announcement. Fridays feature a dedicated announcement.

You set the subject line

Your message

Your announcement linked from mcol home page on day of e-blast

Your announcement

Daily e-blast and e-newsletter solutions….

Advertising Kit 2016 3

select HealthExecMobile Select You can precision target your healthexecwire e-blasts and HealthExecMobile Friday announcements by using our Select list segmentation, choosing from applicable categories within your desired segmentation type (organizational, job level or region).

select list segmentation categories:

ORG CATEGORY JOB LEVEL REGION

Employer Gov/NonProfit Provider Purchaser / Plans Vendor Other

CEO Clinical Consulting Finance/IT HR Marketing Operations Other

Central Eastern Mountain Western International Unknown

HealthExecMobile Select list segmentation categories:

ORG CATEGORY JOB LEVEL REGION

Purchaser Provider Vendor Other Unknown

C-Suite Marketing Clinical Operations Administrative Consultant Unknown

Central Eastern Mountain Western International Unknown

Announcements for healthexecwire and HealthExecMobile are exclusive. Only one healthexecwire blast is distributed daily, and only one announcement appears in each daily issue of HealthExecMobile.

Healthexecwire e-blasts are available for $2,595. HealthExecMobile announcements are available in Monday – Thursday Sponsor Messages are available for $995, and Friday dedicated announcements are available for $1,250. HealthExecMobile ad images have a max 300 pixel width, and a text has specific character limitations.

Contact us for quotes for healthexecwire or HealthExecMobile Select list segmentation, with pricing based upon the total distribution for the categories selected, with minimums of $1,250 for healthexecwire Select and $850 for HealthExecMobile Select.

Discounts are available with contracted commitments for specified quantities. Click-through tracking is available upon request for no extra charge. Healthexecwire releases are also archived in the healthexecwire web site, enhancing your SEO presence. Healthexecwire blasts are also linked from the mcol home page on the day of release.

Key Information

mcol demographics | updated September 2015 2

Once daily e-blast to over 36,000 health care business professionals

Healthexecwire subscribers by domain category as of August 2015:

Top Domains by Category General* 26.8% Hospital 17.5% Health Plan 16.1% Consulting 7.2% Vendor 6.1% HIT 3.9% Universities 3.8% Pharmaceutical 3.4% Provider Network 1.9% Government 1.5% Employer 1.5% Other Provider 1.4%

Top Domains by Category Agent 1.3% Association 1.2% TPA/UM 1.1% MD 1.0% Institute 1.0% Insurance 1.0% Publication 0.9% Specialty 0.6% PBM 0.4% Recruitment 0.3% Venture Capital 0.1%

*General domain = gmail, hotmail, aol, etc in which organizational categories can’t be determined

General26.8%

Hospital17.5%

Health Plan16.1%

Others39.6%

% Providers & Purchasers Excluding General Domains

34.5% All Providers (Hospital, Pharmaceutical, Provider Network, Medical Group)

29.2% All Purchasers (Health Plan, Insurance, Employer, TPA/UM, PBM, Agent)

mcol demographics | updated September 2015 3

Trends, Factoids, News Insights and Announcements for Today's Health Care Executives- Delivered To-Go

HealthExecMobile’s 16,000+ subscribers classified by the following demographic segments*. Friday Enhanced Announcement subject lines and even content can be split by one of these types of segments (organizational, job level, or region) Job Level Percent Org Category Percent Region Percent Administrative 9.4% Other 9.6% Central 20.4% Clinical 8.4% Provider 33.1% Eastern 44.1% Consultant 5.3% Purchaser 16.6% International 3.7% C-Suite 10.9% Vendor 29.5% Mountain 4.1% Marketing 8.6% Unknown 11.3% Unknown 10.1% Operations 14.2% Western 17.5% Unknown 43.2%

*data as of August 2015

Other9.6%

Provider33.1%

Purchaser16.6%

Vendor29.5%

Percent C-Suite = 19.1% excluding subscribers with unknown job levels

Percent Providers = 37.3% excluding subscribers with unknown job levels