e-diplomacy - asia pacific public diplomacy workshop
DESCRIPTION
Presentation to the Asia Pacific Public Diplomacy Training Initiative workshop in Geneva, June 2014TRANSCRIPT
eDiplomacy
Asia Pacific Public Diplomacy
June 2014
• Prioritise resilience• Social media monitoring• Engagement with influencers • Capability to reach and engage mass audiences
curate
critique
communicate
collaborate
create
curate
Curate
Find - Internet search, Wikipedia, Google scholar, e-resources, image textbook, etc
Filter - RSS feeds, Collate/collect: social and personal
bookmarking, mind-mapping, online storage
Public curation
collaborate
collaborate
Wikis, Google tools Blogs Online social networks
– Twitter & Yammer
Integrated portals (mobile accessible websites)
Create
Create
make digital content including audio, image, text, website, blog, video, wikis
Protect - copyright, privacy, digital footprint
Critique
Monitor online media Assess the validity/authenticity of
sites/information– Get closer to the source– Corroborate the content
Reflect on one’s own practice and that of one's peers - blogs, forums etc
Communicate
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SINA weibo• Founded August 2009 by SINA corp
• SINA started using the domain name
weibo.com in April 2011
• China’s most popular microblog
site, with over 424,000,000
members
16
Case Study: the Ambassador’s Car
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19
20
Communicate
Share /disseminate/ distribute - wiki, blog, discussion forum, email, Google+, twitter, online social networks
Promote - twitter, blog, online social networks, and email
– See survey of MFA twitter account interconnections
Engage, engage, engage
E-diplomacy - scenario planning You have to advise on a communication and media strategy,
including what communication channels you would use and what role staff in the embassy and HQ could play. Be as concrete as possible about channels, suggesting prepared tweets, for example.
EITHER: there has been an assault on a foreign national studying in your country, from an important market for your education services. This has been linked in the local and international press to a resurgence of right wing and racist political activity in your country over the past 3 years.
OR: your government is planning a major engineering project, strongly backed by your Prime Minister since it was an election promise to his constituency in a poorer part of the country. The project is opposed by a coalition of national and international environmental groups. In three weeks your PM is visiting ASEM in Italy. Greenpeace and other campaigning groups are mobilizing support for demonstrations in Italy and global social media campaigns.
Models of change
Risks, Opportunities & organisations
Plenary Brainstorm – risks and opportunities Two groups (possibly two groups of groups)
– Consider management of risk and enabling of opportunities
– Record on a flipchart Report back and discussion
Institutional capability for e-diplomacy
Open Space
Questions and comments
eDiplomacy
Asia Pacific Public Diplomacy
June 2014