e-is for everyone

“e-” is for Everyone


“i-” is for Introductions


“a-” is for Audience

Participation


“t-” is for Toolbox


Digital Public

Relations

Social Media


Ezines – electronic magazines150 million bloggersPodcastersE-mail NewslettersOnline Journalists

Digital PR is about your Presence, Position and Being Noticed in electronic media


Social networking use has doubled since 2007 There are more than 1 BILLION social media users in the world!!!

(Source: Mashable 6-15-11)

Social Media is about Conversations and Interactions with others.


“It is not the question of whether we will use social media, but how we will use it”.

- Erik Qualman “Socialnomics” 2009


“f-” is for Free(ish)


“e-” is for E-mail

"E-mail actually drives a lot of the social web activity, through notifications, alerts and more. Email is a great complement to social in that it allows marketers to extend the reach of their messages and identify influencers on their list.”

-Greg Cangialosi, CEO Blue Sky Factory


SOCIAL MEDIA9%IN-

STORE11%

TEXT MES-

SAGE18%MAILER23%

E-MAIL37%

OTHER3%

(Source: Crossview press release, July 24, 2010)


E-mail MarketingGetResponseConstant

ContactMailChimpGraphicMailVertical

ResponseBenchmark E-

mailiContactExact Target

http://www.email-marketing-options.com

http://www.email-marketing-options.com/


Information Blasts

Widespread Offers

Portability

Why E-mail Matters


E-mail Marketing EMAIL UNIVERSE

http://emailuniverse.com/ CONSTANT CONTACT

http://www.constantcontact.com/index.jsp http://search.constantcontact.com/email-marketing/index.jsp

EMAIL MARKETING OPTONShttp://www.email-marketing-options.com

http://emailuniverse.com/

http://www.constantcontact.com/index.jsp

http://search.constantcontact.com/email-marketing/index.jsp

http://search.constantcontact.com/email-marketing/index.jsp




“g-” is for Gowalla


Check-ins Trips 1.5 million members* (USA Today, 06/23/11)


Benefits: Virtual tour guide Social integration Live feedback


“f-” is for Facebook


800 million active users*More than 50% log in daily*Over 700 BILLION minutes per monthMore than 350 million mobile access points*Over 1 million business pagesAverage user has 130 friends and follows 80 Businesses

(Source: Facebook.com, 10/24/11)


AlleyFest 1542ArtWalk Longview 375Downtown Market / Music on the Plaza 1499Longview Convention and Visitors Bureau 504Longview Main Street 525Discover Downtown Christmas 115Longview Chamber of Commerce 730East Texas Outdoor EXPO 77Freeze Your Fanny Bike Ride 125Great Texas Balloon Race 855Longview, Texas 317


VisitLongviewTexas.com

Facebook/VisitLongview

Facebook/LongviewMainStreet

@VisitLongviewTX

@Longview_MainSt


Benefits Increased awareness Increased traffic to websiteMore favorable perceptions of your brandMonitor and engage in conversations Identify both positive and negative comments


“y-” is for YouTube


Behold the power of GoogleMore than 3 billion videos viewed daily*100 million people take social action on YouTube weekly*

(YouTube.com, 10/24/11)


Benefits:CustomizableActions speak louder than words (and pictures)Embed tools

(YouTube.com, 10/24/11)


“t-” is for Twitter


140 characters or less Mobile & linked 100 million active users

(Time.com, 9/9/11)


Vocabulary: Hashtag (#) Via (@) Related

(Time.com, 9/9/11)


(Twitter.com 10.24.11)


Benefits: Trackable (bit.ly) Plan-able (Hootsuite) Shareable


“f-” is for Foursquare


CheckinUser IncentivesSocial More than 10 million users

(USA Today, 6.23.11)


CHECKIN*Connect Your BrandHarness new fansEngage your followersCreate rewardsKnock out competition

Incentivize customersNever stop entertaining (The Power of foursquare, Carmine Gallo)


“f-” is for Flickr


Photo sharing/hostingMust have a Yahoo account to postMore than 51 million users*Picasa, Shutterfly, Kodak, Facebook, etc.

(Yahoo.com, 6.11)


“p-” is for Pinterest


Virtual pin board of bookmarks Consolidated Visual Inspires creativity Invitation by request


“y-” is for Yelp


Portable, instant, public suggestion box 17 million reviews by April 2011* Crushed CitySearch & Yahoo local

(Searchengineland.com, 5.26.11)


“g-” is for Google+


Circles mirror Facebook friend categoriesShare by circle – not with allHuddle = group chatVideo chatMore than 40 million users* (Gizmodo.com, 10.17.11)


“q-” is for QR Codes


Old is new-ish Interactive Limited


Text to phone Link to text message V-card Mobile Optimized* Website


Fun/Insider Promotional Extend Campaigns


“t-” is for Trends


“Whisper Codes”Special offer for loyal, engaged “fans”

(Source: Facebook Marketing Talks 11/1/11)


vs.


Multi-Social Media Campaigns


“s-” is for Successes


YouTube personalizes your destination.

http://youtu.be/ObC2KWLyylE


Extending your brand on twitter

http://twitter.com/


Facebook provides highly-targeted market research “If it’s not social, we’re not doing it.” 1-800-FLOWERS Mother’s Day Pre-Promotion 4 most liked = 4/5 top selling Measures campaign success by engaged customers

(Source: Facebook Marketing Talks 11/1/11)


NY Central Park + Barcodes =The World Park


The World Park Insider Interactive Fame game Co-opportunity


“f-” is for Flops


Try not to use a disaster to boost your brand*

How you can #SupportJapan - http://binged.it/fEh7iT. For every retweet, @bing will give $1 to Japan quake victims, up to $100K. Try Bing. A new way to search, explore, & decide

(Computer World 3.14.11)


Undirected and unrewarded* (Multichannel Merchant 8.24.11)


When branding your page, re-read your URL… several times. Need a therapist? therapistfinder.com (corrected to counselingcalifornia.com) Planning a Tahoe trip? gotahoe.com (“corrected” to gotahoenorth.com) Need a pen? ;)


“i-” is for Integration


Make a dynamic plan Determine a voice Set measurable goals Select & brand platforms Create & schedule messages Engage followers Evaluate engagement Evolve & enhance user experiences

“t-” is for Thanks!

e-is for everyone

Education