E-mail marketing services

E-mail marketing is one of the most popular forms of advertising and marketing over the internet. It is certainly an easiest way to reach online audience; identify, retain and track customers worldwide, often at a lower cost and with least effort. Many business people have a misconception that most of the internet audience ignore promotional mails and offer no response to them. Thousands of internet users often check these mails and respond to them, which means that there exists a great possibility of converting such visitors into potential customers.

Email marketing has several advantages over conventional marketing. It can be used to deliver the right content to a wide range of specific and potential customers at the right time. Another advantage of email marketing is that it allows the use of videos, photos, graphics, music, games and several other types of materials to draw the interest of online audience. When planned strategically and targeted correctly, email marketing can effectively draw more traffic to a website, boost sales, develop customer relationships and enhance brand recognition.

Although email marketing is one of the cheap, fast and efficient forms of marketing, there are certain disadvantages associated with it. The major disadvantage of e-mail marketing could be described in a single word “spam.” Though several companies use email marketing as a means to communicate with existing customers, several other companies send unsolicited bulk email, also known as spam.

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