e-mail marketing: you're killing your reputation
DESCRIPTION
Accompanying blog post here: http://www.mybizperforms.com/e-mail-marketing-rules-are-changing-in-south-africa/ Small businesses often inadvertently fall into the trap of spamming with well intentioned e-mails. This deck tries to educate with a bit of humour thrown in. It is however a very serious topic, not only are the returns diminished when not acting according to industry standards and the law, the most important thing - your reputation - can be severely damaged. In this slideshow the pitfalls of e-mail marketing are touched on, the most common errors, and how not to look like a spammer with a handful of must do techniques to avoid turning into a spammer and sending e-mail that is against the law. I hope you find it interesting and/or entertaining, if you do, please share and leave a comment :)TRANSCRIPT
You’re killing your reputation
You’re killing your reputation
without knowing you do
You think you’re doing a good deed,
When in reality you just piss people off.
What a crap
email!
Now the spammers got
my address
Who are you even?
Who gave you my email?
People don’t trust you anymore because of
what you did.
Especially if you did it repeatedly.
But they won’t tell you.
But they won’t tell you.
That’s ok, I’m telling you now.
Fear not.
We all have done it. Me included.
But it is time • to change
• to become trustworthy
• to make the world a better place
But it is time • to change
• to become trustworthy
• to make the world a better place
.... and to create marketing people actually love
Have you ever done any of these?
• Send an email to a number of people at once without them knowing who you are
• Collect email addresses wherever you can find them and add them to your database
• Insist that your offer is so good that everyone really ought to know about it
• Send an email to a number of people at once and add them in the cc field for all to see
Have you ever done any of these?
• Send an email to a number of people at once without them knowing who you are
• Collect email addresses wherever you can find them and add them to your database
• Insist that your offer is so good that everyone really ought to know about it
• Send an email to a number of people at once and add them in the cc field for all to see
worse even paid for a list?
Have you ever done any of these?
• Send an email to a number of people at once without them knowing who you are
• Collect email addresses wherever you can find them and add them to your database
• Insist that your offer is so good that everyone really ought to know about it
• Send an email to a number of people at once and add them in the cc field for all to see
Have you ever done any of these?
• Send an email to a number of people at once without them knowing who you are
• Collect email addresses wherever you can find them and add them to your database
• Insist that your offer is so good that everyone really ought to know about it
• Send an email to a number of people at once and add them in the cc field for all to see
Have you ever done any of these?
• Send an email to a number of people at once without them knowing who you are
• Collect email addresses wherever you can find them and add them to your database
• Insist that your offer is so good that everyone really ought to know about it
• Send an email to a number of people at once and add them in the cc field for all to see
• Send sales pitch after sales pitch
Damn, you’re doomed.
Damn, you’re doomed.
And this poor kitten just died. *
* see resources on last slide for the post that started the kitten reference
Don’t be that person.
Don’t do email (SMS, MMS, etc.) marketing that nobody wants.
Do become an awesome person people want to hear from any time. Pitch or no pitch.
And follow some of these simple rules
• Always ask permission for adding people to a database (simplest way: have a subscribe form on your website, use Google Docs if you haven’t got a website)
• Provide a simple unsubscribe link (use a mass mailing software that does all that automatically for you: Mailchimp, Aweber, et al)
• Send 80% quality content and only 20% pitch material to your list.
Guard your reputation
• People will know, like and trust you
• People will love your marketing
• People will love you
• People will buy from you
Would you rather be considered
• A spammer? • Or awesome?
Thought so.
Thought so.
With compliments from Bettina Horvath, ex- inadvertent spammer, on a mission to teach awesome e-mail marketing to all.
Thought so.
A phrase I borrow from my friends at
Click once more for resources
Join the cause.
Create marketing people love.
With compliments from Bettina Horvath, ex- inadvertent spammer, on a mission to teach awesome e-mail marketing to all.
33 new email marketing resources(including the poor kitten)
The laws on electronic communication in South Africa are about to change, read up on it here.
(thanks Deloitte)
Resources
More on Bettina’s Inbound Marketing Services
(little pitch)
Images courtesy of kromkrathog, akarakingdoms, stockimages, Stuart Miles, Victor Habbick / FreeDigitalPhotos.net