e marketing is still marketing
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eMarketing eMarketing Is Still MarketingIs Still Marketing
Presented by: Josee HaPresented by: Josee HaBusiness Consultant, VistraBusiness Consultant, Vistra
Founder, Direct Sources Group LtdFounder, Direct Sources Group Ltd
Date: 28 May 2011
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eMarketing – eMarketing – Who’s Responsible?Who’s Responsible?
I.T.?I.T.?
Management?Management?Marketing?Marketing?
C.E.O.?C.E.O.?
C.I.O.?C.I.O.?
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How, What, Why How, What, Why Determines WhoDetermines Who
I.T.I.T.
MarketingMarketingC.E.O.C.E.O.
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Why Use eMarketing?• 24/724/7
• GlobalGlobal
• Word-Of-MouthWord-Of-Mouth
• Viral EffectViral Effect
• InteractiveInteractive
• InvolvementInvolvement
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Forms of eMarketingForms of eMarketing• WebsiteWebsite
• Search Engine, Banner Advertising, PSearch Engine, Banner Advertising, PPC, PPAPC, PPA
• eDM – Email MarketingeDM – Email Marketing
• Mobile MarketingMobile Marketing
• Social Media – Web 2.0 e.g. FacebooSocial Media – Web 2.0 e.g. Facebook, YouTube, LinkedIn, Twitterk, YouTube, LinkedIn, Twitter
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Goals of eMarketingGoals of eMarketing• Increase Sales, Market ShareIncrease Sales, Market Share
• Increase AwarenessIncrease Awareness
• Create Market, Educate ConsumersCreate Market, Educate Consumers
• Brand Building, Corporate ImageBrand Building, Corporate Image
• Maintain Customer Relationship & Maintain Customer Relationship & LoyaltyLoyalty
• Obtain Market InformationObtain Market Information
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Maximize The Effect Of Maximize The Effect Of eMarketingeMarketing
• Align With Marketing GoalAlign With Marketing Goal
• Interact, Engage & InvolveInteract, Engage & Involve
• Interesting & CreativeInteresting & Creative
• Build Relationship, Not SellingBuild Relationship, Not Selling
• Consistent Brand ImageConsistent Brand Image
• Integrate With Offline Media e.g. PR, Integrate With Offline Media e.g. PR, Advertising, Print Ad., Events…Advertising, Print Ad., Events…
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See The Bigger PictureSee The Bigger PictureGoalGoal
TargetTarget
MessageMessage
ExecutionExecution
Media Media
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Thank You!Thank You!