Train the Trainers

Day 1: Orientation and Networks

Networks for Social Media Trainers

This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)

Beth Kanter, Co-Author, The Networked Nonprofit

Learning Objectives

• For in-country teams and partners to get

to know one another and their networks

and the project as a whole

• To understand networks and their benefit

for social media trainers and NGOs

• To model and practice integrating use of

social media tools to deliver, document,

and share instruction with networks

Agenda

9:00-10:30 Welcome and IntroductionFrom Me to We ExerciseBeth Kanter

10:30-10:45 Break

10:45-11:30 Project OverviewHeather Ramsey, IIE

11:30-Noon Train the Trainers and Coaching OverviewJessica, Mohamad, Mary, and Beth

Lunch

1-2:15 Working As A Network for Social Media TrainersNetwork Mapping Exercise

2:15-3:30 Laptop Time: Blog Post About Your Network Map

3:30-4:00 Reflection and Closing

Theme for Day 1: From Me to We

The big idea in the book “The Networked

Nonprofit” is that NGOs need to work less like

single institutions and more like networks to be

more effective using social media. The same is

true for social media trainers. Using professional

networks can help us be more efficient because

we don’t need to know everything. Social media

tools can help us easily connect with new people

who have knowledge, resources, and ideas to

share to help with our goals.

Training Techniques

Presentation

Activity

Discussion

Laptop Time

Model Use of Social Media

Document, Deliver, and Share Instruction

#emediat

What are our rules for sharing on social networks during the session?

What other ways have you integrated social media into your training work?

Definition: Social Networks

Social networks are

collections of people and

organizations who are

connected to each other in

different ways through

common interests or affiliations.

Five Things About Me:

Creating A Social Network Based on Our

Individual Knowledge

Activity

Instructions

1. Share five things about you that are

important for others to know for this

project

2. Write one word per sticky note

3. Include your name and Twitter ID

4. Each country should be represented

by one color of sticky notes

Each person should introduce

themselves to the group and place

their sticky notes on the wall

Reflection

• What points of connection or

common interests did you hear or

see?

• What opportunities for reciprocity?

Discussion

The Power of Social Networks

We have now created a social network

around our shared interests. This is what

happens when we use #hashtags on

Twitter or other tools. Social networks

have different patterns and structures.

The glue that holds them together is

relationships: connections and reciprocity.

If social media trainers or NGOs

understand the basic building blocks of

social networks and apply to their work,

whether training or a campaign that uses

social media tools – we will get better

results.

Human Spectragram

None 10 or moreHow many time zones did you travel to get here?

Activity

How many time zones did you travel to get to Beirut? (None/more than 10)How comfortable are you personally using social media? (very/not at all)How much experience do you have training or coaching NGOs or civil society organizations that have a campaign or cause? (a lot/not at all) (Raise hands if the campaign used social media)How much experience do you have delivering social media trainings? (no experience/a lot of experience)How much experience do you have creating training materials? (no experience (only use as is)/a lot (create my own from scratch)The Networked Nonprofit concept is relevant to NGOs in my country (agree/disagree)Digital activism campaigns need both strategy and tactics (agree/disagree)

E-Mediat: Project Overview

Heather Ramsey, IIE

E-Mediat:

Train the Trainers and Coaching Overview

Pre 1 2 3 4 5 6 7 8 Post

The Train the Trainers: Quick Overview

NetworksDigital

ActivismTrainer

Practicum

Social Media Tools/Skills

Workshop DeliveryCoaching

Online Site

E-Mediat: Social Media Practice Model

N

E

T

W

O

R

K

S

NGO Practice

Understands Networks

Listening and

Relationships

Leadership Support

Learning

Simplicity

Transparency

Free Agents

C

A

M

P

A

I

G

N

S

NGO Practice

Campaign vs Strategy

Objective

Audience

Message and Action

Media Choices

Integrates Network

Practices

T

O

O

L

S

NGO Practice

Tool selection

Monitoring

Social Content

Engagement

Networking

Staff Training

Techniques

Evaluation

Workshop and Coaching Delivery

Module 13 days

Coaching Coaching Coaching Coaching

Module 2 Module 3 Module 4 Module 5

Online SiteIn-Country

TeamsOthers

Networked NGOTools and ConceptsFacebook and Twitter

Presences andCampaigns

Content Strategyand ProductionStorytelling

Building Your NetworkPromoting Your WorkMobiles

Analyze and Revise

CRAWL WALK RUN FLY

No social media use or not used consistently

Uses one or more social media tools, but ad hoc –not strategic

Uses one or more social media tools, is strategic but techniques could be improved or other tools or network approach added.

Uses one or more social media tools instrategically, applies network concepts, and regularly uses best practices and improves

E-Mediat: Social Media Maturity of Practice ModelCoaching NGOS

Attitude Inspiration

Skills Connections

Social Media NGO Coaching Tactics

Lunch Flickr photo by Littlelakes

Network Primer for Social Media

Trainers

Presentation

Basic DefinitionsNetwork TermsTools for Mapping and Examples: Low Tech and High TechTechniques to Strengthen Networks: Network Weaving

Network Primer for Social Media

Trainers

What: Social networks are collections of people and

organizations who are connected to each other in different

ways through common interests or affiliations. A network

map visualize these connections.

Why: If we understand the basic building blocks of social

networks, and visually map them, we can leverage them for

our work and NGOs can leverage them for their campaigns. We bring in new people and resources and save time.

Basic Building Blocks of Networks

Core

Ties Node

Cluster Periphery

Hubs or Influencers

Source: Working Wikily

Tools for Mapping Your Network

There is a range -- from simple to complex, free to expensive, and low-tech to high-tech.

Best to begin with low tech methods.

How NGOs Visualize Their Networks:

Activism Strategy

National Wildlife Federation

Brought together team that is working on advocacy strategy to support a law that encourages children to play outside.

Team mapped their 5 “go to people” about this issue

Look at connections and strategic value of relationships, gaps

How NGOs Visualize Their Networks:

Ecosystem

Visual Your Professional Online Network:

NGOs Use Network Mapping

To Strengthen Strategy: Find Hubs

Strengthening Your Network

Social Capital and Network Weaving

Social Capital: The benefit from building relationships with people in your network through trust and reciprocity

Network Weaving: A set of skills that help build your network by introducing people together, facilitating conversations, being a bridge, and sharing resources, information, and contacts

Social media makes it easy to strengthen networks because it is easy to find or connect with people online.

Network Weaving Techniques

Example

Working As A Network of Social

Media Trainers: Map It First!

Activity

Goal: This exercise will provide an opportunity for each team to map their network to visualize, develop, and weave relationships with others to help them learn how to use social media and make connections for the NGOs they working with.

Description: Teams will work together. They will use sticky notes to create their own professional network. We will debrief standing up as group and looking at each team’s map. One person from each team should be prepared to explain the map to the whole group and share insights.

Working As A Network of Social

Media Trainers: Map It First!

Activity

Goal: This exercise will provide an opportunity for each team to map their network to visualize, develop, and weave relationships with others to help them learn how to use social media and make connections for the NGOs they working with.

Description: Teams will work together. They will use sticky notes to create their own professional network. We will debrief standing up as group and looking at each team’s map. One person from each team should be prepared to explain the map to the whole group and share insights.

Working As A Network of Social

Media Trainers: Steps

Activity

1. Work together with the members of your In-Country Team2. Brainstorm a list of “go to” people, organizations, online

communities, bloggers, Twitter users, or other resources for getting social media advise/answers.

3. Decide on different colors to distinguish between different groups, write the names on the sticky notes

4. Put them on the poster paper on the wall and as a group identify influencers, discuss specific ties and connections. Draw the connections.

5. Use the reflection questions in the handout to generate more insights

Working As A Network of Social

Media Trainers: Debrief

Activity

Everyone should stand and walk as a group to the first map. Team members should answer:

• What did you learn from this exercise?• How can you use your networks to support your work on this project?

Once everyone has debriefed their map, full group discussion:

• What were some common connections or patterns between countries and teams?

Laptop Time

Laptop Time: Instructions

1. If you haven’t set up your blog, this is the time to do it. 2. Write a blog post about the Network Map exercise. What

did you learn?3. Take a photo of your map(s) and add it to the blog post. 4. If you are on LinkedIn and want to experiment:

http://blog.linkedin.com/2011/01/24/linkedin-inmaps/5. Read each other posts and leave comments

Debrief

1. What extra insight did you gain from blogging about the network exercise?

2. What was it like to incorporate social media tools in the workshop?

3. How might you adapt this exercise into your training for NGOs? What might be some of the challenges? Benefits?

Discussion

Reflecting and Closing

Discussion

1. What is clear?2. What questions do you still have?3. What is one thing you can put into practice

that you learned today?

Activity

Reflecting and Closing: Gratitude Circle

Activity

1. Each person will give a bead and acknowledge one person in the room for teaching them something today.

2. After you receive your gift, say thank you. Then it is your turn to thank someone in the room.

3. Facilitator will go first

Shokran!

Rules for Using This Content

Creative Commons Attribution License

You are free to use this work as long you attribute the author Beth Kanter and include a link to Wiki: http://emediat.wikispaces.com