Train the Trainers

Day 2:The Networked Nonprofit

Translating to an Arabic NGO Context

This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)

Beth Kanter

Learning Objectives

• To understand the six principles of “being” a Networked Nonprofit

• To translate useful concepts to an Arabic NGO local context

• To identify ways to integrate Networked Nonprofit principles into social media training/coaching as appropriate

Agenda

9:00-9:45 Welcome and IcebreakerFraming, Overnight Thoughts

9:45-10:30 Networked Nonprofit Overview

10:45-11:30 Social Culture

11:30-Noon SimplicityLunch

1-1:45 Listening, Engaging, and Building Relationships

1:45-2:15 Transparency and Free Agents

2:30-3:30 Laptop/Blogging Time

3:30-4:00 Reflection and Closing

#emediat

Training Techniques

Presentation

Activity

Discussion

Laptop Time

Overnight Reflections

Write on a sticky note …..

What was your key reflection yesterday?What are you most curious about for today?

Activity

Icebreaker Day 2: TranslationIs there an Arabic word for that?

Activity

1.The next couple of slides are social media sites and taglines.

2.Find a partner. Is there an Arabic word for that? What does the transliteration look like in Arabic?

3.For each slide, find a different partner.

Instructions

Activity

YouTube allows billions of people to discover, watch and share originally-created videos.

Definition: Networked Nonprofits

Networked Nonprofits are simple, agile, and transparent NGOs that allow insiders to get out and outsiders to get in. They are experts at using social media tools to make the world a better place. Networked Nonprofits first must “be” before they can “do.” For some NGOS, it means changing the way they work. Others naturally work in a networked way so change isn’t as difficult.

Presentation

Being a Networked Nonprofit: Not just having an Internet connection or Facebook Profile.

Modified illustration by David Armano The Micro-Sociology of Networks

NGO: Not Networked

With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks

NGO

With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks

Networked

NGOStaff

Some nonprofits are born networked nonprofits; it is in their DNA ….

Surfrider Foundation: Networked Nonprofit

Not Afraid of Letting Go Control

Everyone Uses Social Media To Spread Mission

Simplicity: Focus on what you do best and network the rest

Not all NGOs are born as Networked Nonprofits or can easily transform …

Some take a longer time ….

The Networked Nonprofit

BE DO

Understand Networks Work with Free Agents

Create Social Culture Work with Crowds

Listen, Engage, and Build Relationships

Learning Loops

Trust Through Transparency Friending or Funding

Simplicity Govern through Networks

Activity

1.Work in small groups as a team.2. Think of of an NGO in your

country that is or becoming a Networked Nonprofit? What is it about the way they work?

3.Write their name on a sticky note with some words that describe the way they work.

Questions:

How does the concept translate?How would you introduce the concept in training your country?

Discussion

Social Culture

Many people in the NGO use social media to engage people inside and outside the organization to improve programs, services, or reach communications goals.

Presentation

Definition: Social Culture

Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice

Make mistakes

Perception of wasted of time and resources

Safety and security concerns

Don’t Run Away

Questions:

Review the list of concerns and identify which ones you think may be relevant for NGOs in your country. Are there other concerns not on the list?How would you coach a NGO that was facing these barriers?

Think of a time when you have worked with an NGO or individual to introduce them a technology tool. How did you get them to be open to learning?

Discussion: Share Pair

Three Ways To Begin Change Inside

•Talk about the issues

•Mistakes as teachers

•Write down the rules

Talk about the Issues

Mistakes As Teachers

Joyful Funerals: Momsrising

Momsrising: Joyful Funerals

What worked, what didn’t?What should we stop doing?What did we learn?

• Encouragement and support

• Why policy is needed• Cases when it will be used,

distributed• Oversight, notifications, and

legal implications

• Guidelines• Identity and transparency• Responsibility• Confidentiality • Judgment and common

sense

• Best practices• Tone• Expertise• Respect• Quality

• Additional resources• Training• Press referrals• Escalation

• Policy examples available at wiki.altimetergroup.com

Source: Charlene Li, Altimeter Group

Write Down the Rules

Questions:

What ideas translate? What doesn’t?If you were leading a training, what would you incorporate? Why or why not?

Discussion: Debrief

Social Culture

Simplicity clarifies organizations and helps them focus their energy on what they do best, while leveraging the resources of their networks for the rest. It is important to make sure that social media isn’t just one more thing to do.

Presentation

Definition: Simplicity

Social Culture

Focus on what you do best, network restLeverage your networksHow much time will you spend doing the work once you learn skills?

Presentation

Simplicity in Social Media Practice

Social CultureFocus on what you do best, network rest

Social CultureLeverage your networks

Social CultureLeverage your networks

Social CultureHow much time will you spend doing the work once you learn skills?

Listen ParticipatePromote Publish Build Community

Original concept by Beth Kanter, revised by Aliza Sherman15 min/day 20 min/day 30 min/day 3-5 hrs/wk 5-10 hrs/wk

Low Engagement

High Engagement

Content IntensiveNo Engagement Broadcast/Share

+ + + +

Questions:

What ideas translate? What doesn’t?If you were leading a training, what would you incorporate? Why or why not?

Discussion: Debrief

Lunch Flickr photo by Littlelakes

Definition: Listening, Engaging, Building Relationships

Networked Nonprofits are skilled at listening, engaging, and building relationships with people and organizations in their networks. Rather than just talking to, or worse, at people on social networks, organizations first should listen to what people are talking about, what interests or concerns them, and how they view the organization. Listening is a terrific way for NGOs to orient themselves online once they have mapped their network. It also helps organizations are nervous or concerned about opening themselves up online to ease their way in.

Presentation

Keywords: Definition

Words or phrases that are important to your NGO, Cause, or network.

Presentation

Jessica and Mohamad will be teaching you how to use these tools and more on Day 4 …

Keywords: Examples

Presentation

NGO name and URLOther NGOsProgram, services, and event namesTerms or phrases associated with a cause or programIssue area, synonyms, geography

Remember your maps from yesterday?

Activity

1. Work in teams2. Review your network map3. Brainstorm keywords should

you follow4. Write on sticky notes5. Add to your map6. Debrief: Walking Around

Definition: Transparency

Networked Nonprofits are transparent organizations that make it easy for insiders to get out and outsiders to get in. They know how to build trust through greater transparency. Transparency is not a black and white issue. It doesn’t have to be that everything is open or everything is closed. NGOs start with small steps. There are some things are appropriate to remain private, for example if it impacts safety and security.

Fortress

Sponge

Transparency: EDF

Presentation

Is your NGO a Fortress or a sponge?

Fortress Transparent

Complicated approval processes Engage with and build relationships

Closed meetings Values easily seen and understood

Limited outside input Culture and operations are apparent to all

Slow moving Communicate good and bad results

Questions:

If everything were open, what would you close? Identify examples of what needs to be closed for security and privacy reasons and what can be open for networking reasons.

Discussion: Share Pair

Debrief

Definition: Free Agents

Uses social media tools to organize, mobilize, raise funds, and communicate with constituents but does not formally work for NGO.

Presentation

Free Agent: Uncultured

“I can’t single-handedly end global poverty, but I can take actions and inspire others.”

Free Agent: Uncultured

Free Agent: Uncultured

“The problem is that YOUR nonprofit is a fortress. Social media is not my problem: I have over a quarter million followers on Twitter, and 2.1 million views on YouTube. I have a hard time having you guys take me seriously. “

Free Agent: Uncultured

Free Agent: Uncultured

Questions:

Do think NGOs and Free Agents in the Arab world should work together? What are the benefits and challenges? Do you have an example or story to share?

Discussion: Share Pair

Debrief

Laptop Time

Write One Blog Post

1. Social Culture: What does a social culture look like in an Arab NGO?

2. Simplicity: What can you do less of to make more time for social media?

3. Listening: List of keywords4. Transparency: What should be open for networking,

what should be closed for safety/privacy?5. Free Agents: An example of a free agent in my

country is ….

Reflecting and Closing

Discussion

1. Silent Reflection: Sit quietly and think about the day, write down what you learned

2. Share Pair: Find someone in the room you haven’t spoken with and share your reflection

3. Full Group: Gather in a circle and each person shares their reflection and thanks someone in the circle.

Shokran!

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