e nergy s tar ® june 9, 2000 marla sanchez, epa [email protected] dehumidifiers
TRANSCRIPT
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Objectives
Provide dehumidifier manufacturers and other interested parties with overview of ENERGY
STAR Program
Provide summary of Draft 1 Product Specification (V1.0)
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Why Dehumidifiers?
Dehumidifiers consume up to 1,000 kWh/year, that is as much energy as a refrigerator!
Product models vary significantly in energy efficiency.
There is large potential for more energy- efficient designs.
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Dehumidifier Program
Draft specification covers residential dehumidifiers up to 30 L/day.
Definitions and test protocol are consistent with the National Standard of Canada, CAN/CSA-C749-94.
Draft specification recognizes approximately the top 25% of the current market.
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Dehumidifier Test Data
0.8
0.9
1
1.1
1.2
1.3
1.4
1.5
1.6
1.7
1.8
0.0 5.0 10.0 15.0 20.0 25.0 30.0
Capacity (Liters/day)
EF (L
iters
/Kw
h)
EF
EF2
1.54
1.26
1.30 75th percentile
1.10
median in range
1.30 1.29
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Dehumidifier Specifications
L/day < 10 > 1.2 Jan. 1, 2001
10 < L/day < 25 > 1.3 Jan. 1, 2001
25 < L/day < 30 > 1.5 Jan. 1, 2001
Tier 1
Product Capacity (L/Day)
Energy Factor Under Test Conditions (L/kWh)
Start Date
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Program Information
Partners begin labeling ENERGY STAR qualified products on January 1, 2001.
Charter partners have until January 1, 2002 to develop at least one ENERGY STAR qualified product.
January 1, 2003 EPA begins review of the market to assess potential Tier 2 specification.
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ENERGY STAR® Is...The Symbol
for Energy Efficiency
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ENERGY STAR® Means...
For Consumers•Saves money•Helps environment•Provides simple way to make a difference
For Manufacturers•Promotes positive corporate image•Helps environment
For Utilities•Provides a strategic platform•Helps environment
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Commercial Buildings
ENERGY STAR Homes
Insulation
Windows
HVAC
Residential Lighting
Office Equipment
Consumer Electronics
Exit Signs
Appliances
ENERGY STAR® Products
Roof Products
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ENERGY STAR® Is….
A voluntary network62 utility & state administrators serving over 60 million households
+ 4,600 storefronts
1,200 manufacturers representing 31 product categories
2,000 residential builders & allies
4,400 commercial building partners & allies (13% of building market)
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Public Service Announcement Outreach • Print PSAs appeared 340 times, yielding 474 million impressions-appearances in New Yorker, Modern Maturity, Vanity Fair, Golf, Country Living.
• Broadcast PSA ran in 35 markets, appeared over 20,000 times. Aired by 200 stations yielding over 1 billion impressions.
Promoting ENERGY STAR® Products
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Label Recognition
Television Ads help to increase the visibility of the ENERGY STAR label. Along with growing name recognition, consumers are becoming more knowledgeable about the benefits of ENERGY STAR and ENERGY STAR qualified products.
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ENERGY STAR® News
• 4,300 print, TV, and radio news stories have reached 850 million viewers
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Partner Promotions
80 million cups, 75 million bags carried the ENERGY STAR message
Ricoh and Yahoo promotion showed ENERGY STAR message to over 40,000 browsers/day
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Utility and Retail Promotions
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What Do Our Partners Have to Say?
ENERGY STAR strives to create win-win solutions for businesses and the environment.
Our partners have seized the opportunity to join ENERGY STAR to get a head start in an emerging market for energy efficiency.
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Specialized Media: Times Square
• 18 times/day for 4 months
• 1.5 million estimated viewers everyday
• Played New Year’s Eve
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Why ENERGY STAR® Works
ENERGY STAR symbol adds value to products and services
Simple --- consistent platform
Flexible --- partners can take ownership
Dynamic --- builds on existing market structures
Cumulative savings from all ENERGY STAR Products sold to date (380 million) = $15 Billion over their lifetime
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Why Become an ENERGY STAR® Partner?
A new way to differentiate your products
Boost bottom line by selling high-end equipment
Increase credibility with customers by positioning company as environmental leader
Turn key approach: leverage EPA’s national education campaign to position your products
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Partners Receive:
Ability to use ENERGY STAR logo and take part in national awareness campaign
A full range of Program support materials and services
Access to utility, retail, and co-branding promotions
A listing on EPA’s web site
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How to Join ENERGY STAR®
Sign final specification and become a charter partner
Test & label compliant products (i.e., self-certification program with no fees)
Train and educate staff on advantages and selling points of ENERGY STAR qualified products
Provide information on sales and product characteristics to EPA
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How to Join ENERGY STAR®
Join today...
by contacting Marla Sanchez, US EPA, by email at [email protected] or by phone at (202) 564-1248.