ENVIRONMENTAL SCAN

Enrollment Management Commission

College of Lake County

05.08.09

2

ENROLLMENT MANAGEMENT PLANNING

• Environmental Scan• Internal• External

• SWOT Analysis

• Critical/Strategic Issues

Situation

• SMART Goals

• Objectives• Key

Performance Indicators

Target

• Plan to achieve goals

• Assessment

Path

3

SITUATION: ENVIRONMENTAL SCAN PROCESS

Gathering of Data and

Information

SWOT Analysis

Identification of Critical

or Strategic Issues

Environmental

Scan

Set Vision and

Strategic Goals

4

ENVIRONMENTAL SCAN: PESTO ANALYSIS (EXTERNAL)

P olitical

E conomic

S ocio-cultural

T echnological

O ther: Demographic, Fiscal, Education

5

ENVIRONMENTAL SCAN: INTERNAL ANALYSIS

Students: Enrollment Indicators

Students: Learning outcomes, retention, satisfaction, and other indicators

Institutional: Academic offerings

Institutional: Financial Aid and Other Student Services

Institutional: Physical and Technology Infrastructure

Institutional: Faculty and Human Resources

Institutional : Revenues/Expenditures

6

ENVIRONMENTAL ANALYSIS: SWOT ANALYSIS

StrengthsWeaknesse

s

Opportunities

Threats

Internal

External

Positive

Negative

7

ENVIRONMENTAL SCAN: CRITICAL/STRATEGIC ISSUES

Critical and Strategic Issues

Implica-tions

SWOT Analysis

Data/Trends

Vision Strategic Goals

8

ENVIRONMENTAL SCAN COMMITTEE

Enrollment Management Commission

Environmental Scan Committee

Team A:General Enrollment/ Recruitment/ Demographics

Team B:Academi

c Offerings

/Economy

/Competit

ion

Team C:Retentio

n/Graduati

on/Student Success/Advisem

ent

Team D:Resources

/Facilities/Faculty &

Staff/Budget /

Technology

TEAM MEMBERS

Team

A

• Karen Hlavin

• Evelyn Schiele

• Deb Michelini

• Krysty Anderson

• Mary Charuhas

• Viki Cvitkovic

• Al Baldwin

• Sue Sands

Team

B

• Fred Scheu

• Rafael Ortiz

• Rich Haney

• Ali O’Brien

• Stephanie DeCicco

• Roland Miller

• Bob Kerr

• Brenda Miller

• Hans Habeger

• Sylvia Johnson

Team

C

• Felicia Ganther

• Arlene Santos-George

• Julie DeGraw

• Darl Drummond

• Rodolfo Ruiz Velasco

• Jeorge Tennin

• Sergio Ballard

• Trish Andrews

• Christine Postelnick

• Colleen Opal

Team

D

• Nancy McNerney

• Sue Yasecko

• Lisa Yanez

• Peggy Pugesek

• Ted Johnson

• Kam Sanghvi

• Rhonda Winn

• Inderjit Saini

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ENVIRONMENTAL SCAN PROCESS

• Purpose:• Gather data and

information• Interpret and

discuss• Facilitate

participatory process

Form Team

s

• Purpose:• Identify relevant

trends (external and internal)

• Provide evidence for opportunities, and issues

• Use for SWOT Analysis

Gather Data and

Information (Intern

al/Extern

al)

• Purpose• Provide forums

(e.g., brown bags) for open discussion about data and information. Also get more information.

Engage CLC Faculty/Staf

f

April/May 2009 May-August 2009 September 2009

ENVIRONMENTAL SCAN PROCESS, CONT’D

• Purpose:• Provide

comprehensive report for evaluating strengths, weaknesses, opportunities, and threats.

Prepare Draft Environmental Scan (Internal/External)

• Purpose:• Through

stakeholders’ participation, identify strengths, weaknesses, opportunities, and threats.

• Identify implications or critical issues or trends.

SWOT Analy

sis Works

hop(1

day)

• Purpose• Provide important

information and direction for the Enrollment Management Plan

Prepare

Final Environment

al Scan Repor

t

October 2009 Early Nov 2009 Late Nov 2009

ENVIRONMENTAL SCAN PROCESS, CONT’D

Enrollment Manageme

nt Commission appro

val

EMC present

Environmental Scan Report to GCC

Enrollment Manageme

nt Plan

Dec 2009 Jan 2010 Feb- ? 2010

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TEAM PROCESS: HOW TO DO THE ES?1

Initial meeting: Select co-chairs

Schedule 2x/month meetings

2Review the questions

about enrollment management that

need to be answered by your team.

3Identify data and

information needed to answer the questions

for your team.4

Identify sources of data and information. This can include IEPR reports, federal and

state data and reports, academic journals,

newspapers, magazines, professional

publications, etc.

5IEPR staff will put all these information on

the Masterfile of Environmental Scan

Questions, Data/Information, and

Sources6

Attend Environmental Scan Committee meeting on 06.05.09. Share progress with entire

group. Discuss challenges and

solutions.

Data Masterfile

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TEAM PROCESS, CONT’D

7 Assign

data/information collection to team

members.

8Bring a packet of data and information you

collected to your meetings.

9For each relevant and

important data or information you collected,

bring a filled-out Environmental Scan

Trend/Implications Form (ESTI). DO NOT FILL OUT

THE RANKING. Be prepared to share your trend

/implication to the team discussion.

10Discuss the

data/information you collected. Add

comments to the Comment part of the

ESTI Form.

11As a group, rate each trend

you discussed. • Rating: • 1: Highly important• 2: Moderately

important• 3 : Important

12Give your filled out

ESTI Forms to the IEPR Staff in your team.

ESTI Form

15

TEAM PROCESS, CONT’D

13IEPR staff will add to the

Masterfile of Trends, Implications, and

Ranking.

14Attend

Environmental Scan Committee meeting on 07.10.09. Share progress with entire

group. Discuss challenges and

solutions.

15Repeat Steps 8-13

16Each team’s IEPR staff member will download their

team’s Trends/Implications/Ranking into a report.

Distribute to members for comments.

17IEPR staff will

compile all Individual Team

Trends/Implications/Ranking report and

Evelyn Schiele/Arlene SG will prepare a

Draft Environmental Scan for Discussion

Purposes Only. Draft will be distributed to

all ESC members.

18During Fall

Orientation, attend the Enrollment Management

Commission/Environmental Scan session.

Discuss the Draft Environmental Scan. Clarify trends, make comments. Review

ratings.

16

TEAM PROCESS, CONT’D19

Schedule a brown bag or other informational

session for CLC faculty & staff to

give their input for your team. These sessions are open

discussion and may lead to more information

gathered by your team

20ES and ASG prepare Final Environmental Scan to be used for

SWOT Analysis. Distribute to members.

21SWOT ANALYSIS

22FINAL

ENVIRONEMNTAL SCAN

23APPROVAL OF

ENVIRONMENTAL SCAN BY ENROLLMENT

MANAGEMENT COMMISSION

24INTEGRATE OR

INCORPORATE INTO CLC’S STRATEGIC

PLAN

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TEAM PLANNING

Select your co-chairs Schedule 2x/month meetings in May-July,

2009 Review the checklist of tasks, deliverables,

and deadlines Review the Masterfile for Data and Sources Review the Environmental Scan

Trends/Implications Form

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QUESTIONS?