e-payments & conversion rates- katerina karagianni
DESCRIPTION
On the occasion of the 'e-Commerce: The Way Forward', a forum organised by Atcom and PayPal CEE, Katerina Karagianni, UXlab Business Unit Director, highlighted 10 Usability tips for increased conversion rate.TRANSCRIPT
- 1. 43% 20% 22% 15% 36% 16% 19% 29% 10% 11% 7% 72% 12% 16% 29% 43% 0% 10% 20% 30% 40% 50% 60% 70% 80%
2. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Paypal 71% 52% 62% 29% 91% 81% 72% 69% 63% 3.