e-publishing webinar this is your brain on xml: why publishers should care about the xml revolution...
TRANSCRIPT
E-Publishing Webinar
This is Your Brain on XML: Why Publishers Should Care About the XML Revolution
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Introductions
PresentersJason Malley, Executive Editor at PMPH USA
andSriram Somanchi, Chief Software Architect, Emantras
ModeratorsMichael Medina, Director of Business Development, STM Markets, Emantras
and Joseph Hefta, Business development Manager, Publishing and AcademicMarkets, Emantras
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Purpose and Goals
- To develop a working understanding of XML:- what it is- why it is useful and important- how to take advantage of it in your publishing enterprise
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AssumptionsNo technical background required.Participants are interesting in learning more about XML as it pertains to book and journal publishing.
That most of the publishing we do is fundamentally a digital enterprise, except for the final product.
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If you’re brain were on XML, you could…
- Communicate directly w/ someone else’s brain (Vulcan mind meld)
- Be extremely organized
- Pull up ANY memories, images, conversations and reformat and recall at any level of specificity
- Tag thoughts, people, and ideas
- Create an instant highlight reel of desired information
- Subscribe to other peoples accounts of similar situations
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What is XML?- XML stands for Extensible Markup Language.- It's a way of describing the attributes of your content with plain-
text tags.• Example: <webinar> <chapternumber>One</chapternumber> <chaptertitle>I Love XML</chaptertitle> <chapterauthor>Jason Malley</chapterauthor> <bodytext>blah de blah blah blah...</bodytext> </webinar>
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How is XML different from HTML?
HTML tags content for display.XML tags content for attributes.
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Why do I care about XML?- XML makes your content easy to
• Store• Transport• Display in multiple ways• Deploy across multiple platforms• Preserves structure and meaning of your content• Reach new audiences (introduce existing customers to new related content / reach new users with various accessibility and distribution options)
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Why do I care about XML?
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XML Repurpose Example
Original XML Publication Custom Print
CD
Subscribe
Search
Online
B E
F
H
G
A
C
D
B
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WIFMMid-to-Small Sized Publishers
- Convert content faster - Distribute titles quicker- Reach new audiences- Create communities around properties- Interact with readers - Maintain captive audiences, create loyalty
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Where do I get XML?
•Very often you can get your XML-tagged content from your compositor at little or no cost. Ask your comp.•XML can be extracted by conversion services companies at relatively low cost from high-resolution PDFs.
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What Do I Do With XML Once I Get It?
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• Publish! You'll need a reader.
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Examples
Custom publishing
Transition to digital
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Resources
•Talk to your comp. Be sure to get Word, PDF, and XML.
•AAP, AAUP, PSP, etc. Talk to eachother. Share workflows, vendor recommendations.
•For an XML tagging tutorial, see http://www.w3schools.com/xml/
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More information
http://publishing.emantras.com
http://www.emantras.com
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Thank You
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