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E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

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Page 1: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

E-Publishing Webinar

This is Your Brain on XML: Why Publishers Should Care About the XML Revolution

Digital publications made easy

Page 2: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

Introductions

PresentersJason Malley, Executive Editor at PMPH USA

andSriram Somanchi, Chief Software Architect, Emantras

ModeratorsMichael Medina, Director of Business Development, STM Markets, Emantras

and Joseph Hefta, Business development Manager, Publishing and AcademicMarkets, Emantras

Digital publications made easy

Page 3: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

Purpose and Goals

- To develop a working understanding of XML:- what it is- why it is useful and important- how to take advantage of it in your publishing enterprise

Digital publications made easy

Page 4: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

AssumptionsNo technical background required.Participants are interesting in learning more about XML as it pertains to book and journal publishing.

That most of the publishing we do is fundamentally a digital enterprise, except for the final product.

Digital publications made easy

Page 5: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

If you’re brain were on XML, you could…

- Communicate directly w/ someone else’s brain (Vulcan mind meld)

- Be extremely organized

- Pull up ANY memories, images, conversations and reformat and recall at any level of specificity

- Tag thoughts, people, and ideas

- Create an instant highlight reel of desired information

- Subscribe to other peoples accounts of similar situations

Digital publications made easy

Page 6: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

What is XML?- XML stands for Extensible Markup Language.- It's a way of describing the attributes of your content with plain-

text tags.• Example: <webinar> <chapternumber>One</chapternumber> <chaptertitle>I Love XML</chaptertitle> <chapterauthor>Jason Malley</chapterauthor> <bodytext>blah de blah blah blah...</bodytext> </webinar>

Digital publications made easy

Page 7: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

How is XML different from HTML?

HTML tags content for display.XML tags content for attributes.

Digital publications made easy

Page 8: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

Why do I care about XML?- XML makes your content easy to

• Store• Transport• Display in multiple ways• Deploy across multiple platforms• Preserves structure and meaning of your content• Reach new audiences (introduce existing customers to new related content / reach new users with various accessibility and distribution options)

Digital publications made easy

Page 9: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

Why do I care about XML?

Digital publications made easy

Page 10: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

XML Repurpose Example

Original XML Publication Custom Print

CD

Subscribe

Search

Online

B E

F

H

G

A

C

D

B

Digital publications made easy

Page 11: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

WIFMMid-to-Small Sized Publishers

- Convert content faster - Distribute titles quicker- Reach new audiences- Create communities around properties- Interact with readers - Maintain captive audiences, create loyalty

Digital publications made easy

Page 12: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

Where do I get XML?

•Very often you can get your XML-tagged content from your compositor at little or no cost. Ask your comp.•XML can be extracted by conversion services companies at relatively low cost from high-resolution PDFs.

Digital publications made easy

Page 13: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

What Do I Do With XML Once I Get It?

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• Publish! You'll need a reader.

Page 14: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

Digital publications made easy

Page 15: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

Examples

Custom publishing

Transition to digital

Digital publications made easy

Page 16: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

Resources

•Talk to your comp. Be sure to get Word, PDF, and XML.

•AAP, AAUP, PSP, etc. Talk to eachother. Share workflows, vendor recommendations.

•For an XML tagging tutorial, see http://www.w3schools.com/xml/

Digital publications made easy

Page 17: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

More information

http://publishing.emantras.com

http://www.emantras.com

Digital publications made easy

Page 18: E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

Thank You

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