S1_Entrepreneurship

THE ENTREPRENEURIAL PROCESSPower Point Presentation

by: RLNSESSION - 2

© 2014 by RLN

Self publishing (ratnalnugroho@telkomuniversity.ac.id)

ALL RIGHTS RESERVED. Any unauthorized reprint or use of this material is prohibited. No part of this class material may be reproduced or transmitted in any form or by any means, electronic or

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Today’s Outline

� The Entrepreneurial Process

� The Driving Forces

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� Types of start-up

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Being Young and Unemployed…?

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Unemployment…(the same old stories)

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Unemployment… (the same old story ??)

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Padatnya pengunjung memaksa para

pencari kerja untuk rela berlama-lama

menunggu giliran masuk ke ruang utama

pameran. Mereka harus membayar Rp

20.000 sebagai tiket tanda masuk.

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The Youngest Billionaires Of 2013

These 29 billionaires are all under 40

years old.

Source:

http://www.forbes.com/pictures/eimh45gjid/the-

youngest-billionaires-of-2013/

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Top Two Reasons To Be An “E”

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Autonomy

Wealth

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The Entrepreneurial Process (1)

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great idea market new venture

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The Entrepreneurial Process (2)

Opportunity-1

vs

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vs

Opportunity-2

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Opportunity-1

Vs

Opportunity-2

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The Entrepreneurial Process

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The e-Entrepreneurial Process

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THE ENVIRONMENT • recession

• inflation

• high interest rates

• lack of infrastructure

• economic uncertainty

The Driving Forces (1)

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A MOVEMENT

from something ………..

to something

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Change from present

life style

• Work environment

• Disruption

DESIRABLE:

• Cultural

• Subcultural

• Family

• Teachers

• Peers

The Driving Forces (2)

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POSSIBLE:

• Government

• Background

• Marketing

• Financing

• Role models

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“What makes me change my present-lifestyle?”

Work environment

Leave my career?

Change my

lifestyle?

The Driving Forces (3)

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Leave my career?

HOW ???

something that I’m familiar with…

� I was in the technology division - develop new product ideas and processes (R & D)

� I was in the marketing division - unfilled wants and needs of the customers and

market

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A negative force (disruption)

� Retired, relocated, fired or layoff

� No promotionIs it DESIRABLE ???

The Driving Forces (4)

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Is it POSSIBLE ???

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“What makes it desirable and possible for me?

�Desirability � being my own boss, having individual opportunity,

being success

� making money

� encouragement from the family, teachers

� an area with as strong education base

� ideas, problems and solution from peers

The Driving Forces (5)

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“What makes it desirable and possible for me?

� Possibility � infrastructure

� education and experiences – Entrepreneurs

are not born, they develop

� the marketing know-how (4P’s and market

demand)

The Driving Forces (6)

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� “If that person could do, so can I!”

� capital (personal savings, credit, friends,

relatives)

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“What types of start-ups result from my decision process?

� Sole Proprietorship

ADVANTAGES DISADVANTAGES

Types Of Start-Up (1)

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“What types of start-ups result from my decision process?

� Partnership

ADVANTAGES DISADVANTAGES

Types Of Start-Up (2)

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Creativity and

Innovation

You can’t be a successful entrepreneur

What Next ?

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You can’t be a successful entrepreneur

unless you manage, and if you try to

manage without some entrepreneurship,

you are danger of becoming a

bureaucrat.--- Peter Drucker,

The Frontiers of Management, 1986

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Energy

Enthusiasm

When Do I Start My Own Business?

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Recent College Graduates???

Lack of experience

Immature

Enthusiasm

Fresh ideas

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What to do?

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V & A Waterfront Cape Town, South Africa (08.09.2009)

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What do I need to prepare for next week?

Young entrepreneur around the world

� Who are they?

� What are they doing?

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� What are they doing?

� What is it that inspired me?